0 1 brand exposure
Seize more users' home pages and search keyword windows through appropriate advertising effects. There are two main types of advertisements for Little Red Books:
First, information flow transmission. Information flow delivery (displayed on the home page of the target account) is classified according to the delivery effect, and is divided into notes on planting grass and notes on transformation.
The second is to search for advertisements. After placing the search advertisement, it is also necessary to pay attention to whether the notes are officially included, because only the notes included in the little red book platform can enter the public domain traffic pool, thus obtaining more traffic recommendations. Note collection is also one of the important factors to measure the quality of brand marketing.
Through "Notes Collection Query", collection detection can be performed by single note or collection notes, and query by title and keyword is supported.
02 users grow grass
As an important channel for young people's consumption decision-making, the changes brought by planting grass notes in the content delivery of little red books are amazing. By using the newly-added "Red Man Search", you can set the conditions such as author category, fan portrait, data performance, quotation and so on, and find the target account.
03 drainage selling goods
This method is usually used by many vertical communities to attract e-commerce, associate platform content with products, and use content as a product entrance.
After upgrading to the professional number of Xiaohongshu, you can also open a shop in Xiaohongshu. By tagging notes or videos, you can link to your own store, shorten the purchase channels and increase the chances of users placing orders.