In today's live broadcast, goods are sweeping across the country with a blustery trend, and in this process, more and more stars have also embarked on the road of live broadcast. The traffic attributes of the stars themselves make it easy for them to crush ordinary anchors in the live broadcast field and give full play to their celebrity advantages.
In the live broadcast of these stars, Liu Genghong relied on the live broadcast for fitness, and quickly gained huge flow and popularity. In 7 days, the fans of the whole platform soared by 26.86 million! This is a miracle created by Liu Genghong, which is incredible.
With more than 70 million fans in Liu Genghong, they finally went live with the goods as many outsiders speculated. Liu Genghong began a low-key attempt to broadcast goods live. Although the live broadcast with goods was very low-key, and it was broadcast on the platform account of Liu Genghong's wife Wang Wanfei, three products of Xiao Huang Auto were also snapped up. Generally speaking, Liu Genghong's live broadcast with goods is not bad, which makes a good start for him to bring goods with his 70 million fan account in the future. Also from the side, Liu Genghong star with goods, and did not affect his reputation. His image as a star and fitness expert has not been affected.
Star live broadcast with goods has become a trend.
In the past two years, star live broadcast products have become a trend. Stars from all walks of life began to sell goods live, and star live broadcast became a new outlet. Yang Mi, Chen Qiaoen, Michael Chen, Wang Han and many other celebrities have started their own live broadcasts, and the transaction volume of their goods has become the focus of discussion. The major platforms have started the star live feast, and the list almost includes the traffic stars in the entertainment circle, which is unimaginable.
Take Tamia Liu as an example. On May 9, 2020, Tao announced that he had officially joined Alibaba. On May 14, Tamia Liu launched her first show on Taobao Live, and the transaction volume of live broadcast exceeded1480,000. On June 6th, Tamia Liu live broadcast set a new record: the final order amount exceeded 220 million yuan. Tamia Liu, as an absolute first-line star, has officially signed a contract with a company to do live broadcast, which shows that the live broadcast of stars with goods has been accepted by the public now, and there will be no idea of reducing the live broadcast of stars with goods to live broadcast with goods because the road of stars is not smooth and the stars are dim.
With the vigorous development of the live broadcast of telephone operators in recent years, more and more elites from all walks of life, even the' top stream' of social entertainment, have participated in the live broadcast with goods. Now, the public no longer thinks that live broadcast with goods is a very low and fall in price thing, and also accepts the form that stars bring goods to participate in live broadcast. In addition, major platforms have invited stars to settle in and set up personal live broadcast rooms. In fact, stars are used as a bridge to compete for traffic, that is, users. Live broadcast of stars with goods is a mutually beneficial choice for both platforms and artists.
However, when the star live broadcast is in full swing, there are also some problems and deficiencies, which need to be revised and optimized in continuous exploration.
For example, how can the star's own popularity and fan base be transformed into target consumers? Live shopping pays more attention to short-term sales effects. The impulsive consumption of fans only accounts for a part. Whether it can drive rational fans and passers-by fans to join the purchase at the moment is an important point to test the effect of star live broadcast. There are often many people in the star live broadcast room, but the order quantity is insufficient.
Quality assurance of live broadcast products
When a star brings goods live, the agent or the staff around him will often communicate with the manufacturers who need to bring goods, and the product quality needs to be strictly controlled, otherwise the appearance of fake and shoddy products will directly affect the development of the star.
After-sales of live broadcast products
Products bought in the live broadcast room should have complete and sound after-sales service, and they should be ignored if they can't be sold. Luo Yonghao has done a very good job in this respect. Luo Yonghao said that as long as there are any quality problems in the products he sells, double indemnity will be responsible for them.
There are also stars who are not familiar with the product and stars who are not familiar with the live broadcast process. These are all places where star live broadcast needs to be improved and learned.
Therefore, at the moment of star live broadcast, I hope everyone will face it rationally, don't "blindly consume" their idols according to their wishes, and buy more good and cheap goods they need. Rational consumption is king.