When Taobao models have any requirements, it is generally said that wearing them on ugly women and wearing them on beautiful women will have two completely different effects. At the same time, when beautiful women show their clothes, they can make charming gestures, which are more vivid than still life and attract consumers. It is a catalyst for online store sales. So you may have heard a term-explosion queen, that is, a Taobao model. As long as clothes are worn on her body, sales are calculated at 10,000 or even 100,000 yuan. In the following article, we will specifically introduce how the explosion queen was trained. This paper will elaborate the selection criteria of Taobao models through their height, appearance, figure and professionalism, so as to let everyone know what kind of people are suitable to be Taobao models.
First of all, height is a hard indicator of Taobao models. Although Taobao has brought Taobao models to the people, Taobao models have the same requirements for height as runway models and plane models: after the Taobao models of the people have lowered the bottom line of height, as long as their height is above 160CM, even a professional Taobao model, the flower with height 158CM, has done very well; Relatively speaking, tall models are more atmospheric than short models, so in addition to Lori-style clothes, merchants are more keen on tall models, but the height of Taobao models cannot exceed 175CM, because many women's clothes are the same size. Once the height of the model exceeds 175CM, the clothes will become smaller, and naturally they will not wear well. Therefore, the most suitable model height range is between 165- 172. So when you look at Taobao models, their height is often within the range of1682ccm. The height of Taobao male model basically coincides with that of runway male model, and most of them are concentrated between 180- 185, mainly because men's wear is generally divided into sizes. At the same time, with the impact of popularization, the height of male models has been declining. At present, there have been many good professional Taobao models with a height of 178CM, and I believe that the height will drop to 175 in the near future. Height is a hard standard that Taobao models can't tolerate. If you can't meet this standard, you will be insulated from Taobao models.
Secondly, body appearance is an important reference standard for Taobao models. Everyone loves beauty, but when it comes to e-commerce, more people buy beautiful clothes (actually pictures), so beautiful Taobao models are naturally more favored by Taobao stores, so their body looks are not much different from the standards of beauty pageants, but there are also some small differences.
Mainly reflected in:
1, Leg shape, Taobao models have much higher requirements for leg shape than runway models and film and television actors. We will find that many stars actually have defects such as thick legs or straight legs, but this has little effect on them because everyone's attention is on her face. Taobao models are different. Whether shooting pants or short skirts, Taobao models will have close-ups of their legs, so if their legs are not straight or their calves are raised, the defects will be obvious. Although the current computer technology can post-process the picture, such as pulling the leg and liquefying the raised calf, it takes time and energy, which invisibly increases the post-production cost of photography. Therefore, under the premise of choice, people are more willing to choose Taobao models with slender and even legs.
2. Appearance, mainly facial features, including facial features, face, chin and hairstyle, is not much different from the daily beauty standards, but it also has its own characteristics. After all, Taobao photography transforms models from three-dimensional to two-dimensional plane pictures, so we often hear that many people can't tell each other. There are two reasons: first, through close-ups, the face is clearly shown in the picture, and all the small flaws that we usually don't pay attention to are exposed, which makes beauty great. Second, the plane features, that is, the difference between three-dimensional and two-dimensional, dilute the original three-dimensional sense, so many beautiful and handsome girls with not very hard facial contours will not appear on the camera, so the five senses that are most suitable for Taobao models are high nose, pointed chin and big eyes. In reality, they are not necessarily beautiful or handsome, but they will look good on camera and you will have a market. Also, don't have scars or birthmarks or big moles on the exposed parts, otherwise it will be very troublesome to process the pictures.
In addition, the figure is mainly the ratio of measurements to upper and lower bodies. Good conditions can be summarized as thin waist, fat buttocks, breast enhancement and long legs, because this is the current beauty standard, and clothing companies design and make clothes according to this standard. Of course, models that meet this condition can better show the fit and beauty of clothes. Whether the skin is white or not is relatively less important.
Finally, let's briefly talk about the acquired conditions besides the above innate conditions-professionalism, which is also an important criterion to measure the quality of a model. As the ancients said, even if you are a born Taobao model embryo, you are still just an ugly Taobao model pupil without the cultivation of the day after tomorrow.