12 activity styles.
Five factors determine the activity plan: activity theme, activity time, activity purpose, activity rules and promotion channels.
Choose our activities from five elements.
1, lucky draw.
Set the winning probability, winning proportion, number of winners, prizes and participation conditions in advance. When users meet the conditions, they can participate in activities and set forwarding conditions.
2. Red envelopes.
Simple and rude activity style, suitable for innovation and transformation, stimulating users to pay the bill through red envelopes.
3. Answer the questions.
Users get red envelopes after answering questions, which deepens their understanding of products and stimulates their payment behavior.
4. strive for cheapness.
"My friend helped me cut a knife", and Pinduoduo gained hundreds of millions of users through bargaining, which is also widely used in the e-commerce industry.
In the form of bargaining, most of them are converted into paid activities. The key point is to set the difficulty of participation, including the amount of a knife, the upper limit of bargaining, the minimum purchase amount and so on.
5. punch in.
Sign-in is the main means to promote product activity at present, and daily/long-term sign-in can be rewarded, which can enhance user stickiness. Commonly used in reading, shopping, fitness and other products. The key to the success of this activity is to set rewards that match the current user's attributes. If it is a reading class, you can sign in and send reading permission; If it is a shopping website, send a shopping voucher after logging in.
6. Voting contest.
Users vote, and the first one who votes can get a reward, or they can get a reward for participating in the voting. This kind of activity is often spread through the user's brand and can get a group of accurate fans.
7. User solicitation.
The submitted content is collected and the selected person is rewarded. The content of the submission needs to be of interest to users and convenient to provide, such as photographic photos, buyer shows, design works, etc. This form of activity requires great influence on the brand and the viscosity of users.
8. There are prizes in the quiz.
Take advantage of the user's luck and get a prize if you guess correctly. The form of quiz usually appears in sports and competitions. Vantage's marketing of winning the World Cup "France wins the championship, Vantage returns it in full" not only enhances brand awareness, but also promotes product sales.
9. Interactive games.
Interactive activities tend to be fun games, which are deeply loved by post-90s users. Guess and draw songs, sleeping position competition, dressing competition, etc. They have one thing in common: smooth and low-difficulty operation can trigger a lot of UGC. It not only satisfies people's desire to share their lives, but also satisfies the curiosity of "snoopers", killing two birds with one stone, and forwarding and spreading is not a problem.
10, task.
Remember Alipay Gifford in 17? Gather in Five Blessingg, carve up 500 million yuan, and engage in crazy fission through social interaction.
1 1, flop.
You can combine the flop with the corresponding seat.
12, character story.
By telling stories, users can better understand the views expressed by the brand, but the development cost is relatively high. Netease is good at making explosions in this way.