Cultivate professionals engaged in sports and related fields of administration.
Training requirements
Have extensive basic theoretical knowledge of humanities and social sciences and natural sciences, master the basic knowledge and skills of sports management, have strong ability to analyze and solve problems and pioneering and innovative spirit, and have the ability and quality to engage in practical management, teaching and theoretical research in different professional fields of sports enterprises and institutions.
main course
Principles of management, management psychology, management economics, public relations, public property, quantitative analysis of management, applied statistics, management information system, management secretary, economic mathematics, computer language, operational research, human resource development and management, Olympic movement, etc.
required years of study
Degree awarded within 4 years: Bachelor of Management.
Management elements
People, money, things and time
Employment direction
Sports institutions, sports associations, sports administrative departments at all levels, other government departments, social sports management institutions, universities and other institutions. Sports associations, stadiums, sports clubs and other management personnel and other sports industry management institutions; Urban and rural communities, various sports and entertainment centers and other enterprises and institutions.
Training goal of sports industry management major: to train applied professionals engaged in sports industry management in sports and sports-related fields. Training requirements: master the basic theories and knowledge of management, economics, sports industry management, law and modern sports organization and enterprise management systematically, be able to adapt to the development of sports industry at home and abroad, have strong pioneering and innovative ability, and master the practical operation technology of modern sports organization and enterprise management. Main courses: introduction to sports industry, strategic management of sports enterprises, sports industry economics, management principles, microeconomics, macroeconomics, operation management, accounting principles, enterprise financial management, marketing, management information system, stadium management, operation and management of sports events, club management, sports brokers, sports sponsorship, sports risk management, etc. Length of study: 4 years Degree awarded: Bachelor of Management Employment orientation: all kinds of sports enterprises, professional sports clubs, fitness clubs, sports intermediary companies, sports project management centers, sports institutions, colleges and universities, etc. References:
What is the essential difference between sports management major and sports industry management major?