1, output results continuously. A customer has lost weight 10 kg, and his back pain has eased. He is still preparing for a 5-mile long-distance race. What will happen when he reaches that goal?
If you don't prepare for the next goal or challenge and don't consider the next stage of planning, this customer is likely to continue to use the previous training plan. So the key to the problem is to sow the seeds of the next goal and let him shift his attention from the original goal to the farther goal.
A good way to keep your clients focused on achieving their goals is to use the personal trainer's special software system, which can automatically generate an exercise plan for them according to their goals, and then you can send it to them electronically.
"If you continue to exercise like this, you will achieve the goal of losing 10 Jin. I am very excited. As your body improves, we can increase your training intensity to achieve the next weight loss goal. "
"According to your recent hard training, you can reach the standard by running 5 kilometers in the middle of this week! What is the next goal? "
The goal you set should be higher than the goal set by the customer (but not beyond the tolerable range), so that he will always be loyal to his desire to achieve the goal. Stagnant or aimless exercise will make them choose to give up, which is the main reason why customers will not continue their classes.
2. Value-added services If customers can still see value from your services, they will stay. Unfortunately, over time, your initial service may become stale.
Providing additional services to existing customers will increase the continuation rate. If the cost of acquiring new customers is five times that of maintaining existing customers, then you should concentrate at least 20% of your marketing time and budget on existing customers. For example, adjusting the customer's current nutrition plan or actively finding an article about sports injuries to send to customers through social software, or sending an email with incentive information, or even a greeting letter, will enhance your relationship with customers, which is value-added service.
A gift card or a book as a reward for achieving his goal or training for a week will improve your service level.
3. Community Awareness If customers realize that they have become very important in your organization, they will be more loyal.
Cultivating community awareness in the gym is a key factor to retain customers.
Personal trainers help to create a community atmosphere for customers or relationships between customers.
Holding social activities, such as parties, barbecues and fitness activities, not only brings the relationship between employees and customers closer, but also brings some recommendations and referrals. Customers insist on exercising for a month or the anniversary of their exercise. You should organize some activities to recognize their achievements and make your relationship with customers more harmonious.
4. Flexibility If money or time becomes an obstacle for customers, you may have to consider more solutions for customers at this time.
It is a good solution to provide some alternative course services, such as offering fewer courses a week, or letting them take group courses with more than two people. This is not a perfect or profitable solution, but at least you can keep them on your list. When their income level or time affluence is alleviated, they are likely to choose more expensive customized course services.
Customers are the lifeline of any fitness cause, so it is very important to increase the stickiness between institutions and customers.
But it is more important to retain existing customers, because this process is more cost-effective and time-effective. Communicate with customers repeatedly to achieve fitness goals, provide them with the value-added services they want, make them a part of the community, and remain flexible to meet their current needs. These are four suggestions to retain existing customers.