There are many reasons. In fact, a large part of the reason why many people like to invest in fitness is speculation. Few bosses are willing to invest money in fitness. According to my own experience, I will briefly talk about the common point: speculation. Because there is no standardized and perfect supervision system in the industry, many bosses rent a venue and find an item team to start selling cards. At this time, the boss who has no money is waiting for the pre-sales team to collect money. If you collect more, you can buy better decoration equipment (the boss still has some conscience). Of course, there is a risk, that is, the capital chain. If the pre-market research is not in place, the pre-sale performance will often be very poor, indicating that the store is basically dead, indicating that the boss has run away. After the pre-sale is successful, the boss generally does not hire a team of professional managers to manage the club, so it is inevitable that there will be mistakes in business strategy, so when new competitors enter the market, the challenges faced by the club can be imagined.