I have been Nike since I bought sports shoes, and occasionally I bought two pairs of Adidas, but I never set foot on Reebok. However, my sister was a big fan of Reebok when I was a child, and bought no less than 10 pairs.

The reason why I personally haven't bought this brand is not because of anything else. Now that I think about it, there is something wrong with the marketing of this brand. There is no bright spot and the product is not bright enough. Maybe his kung fu is spent on basketball, football and rugby, and he pays insufficient attention to women's clothes and pays too much attention to function rather than beauty and fashion. It is important for girls to buy sports shoes and clothes, and to look fashionable. I still feel that RBK has no first-line brand posture at least in China. In any case, compared with Nike and Adidas, the specialty stores in Sports City have a distinct style and a sense of atmosphere. And shoes are not as varied as these two brands. Of course, my sister likes it because she likes running, saying that Reebok shoes are the most comfortable and the fastest to run. It seems that shoes are good in nature. I didn't feel it myself. I don't think it will make any difference when I run. Maybe it's because I don't run much

June, 5438+October, 2005 10, Reebok officially announced RBK as a global brand, thus replacing Reebok with a history of nearly 50 years. I also put forward a new slogan "I am who I am". Hehe, after merging Ada, you can see its new moves and get ready to make a comeback. But to be honest, compared with JUST DO IT by Nike and imposible is nothing by Adi, this sentence is not as classic as above, and it is a bit verbose (only personal opinion), and in a sense it is not as imposing and energetic as above. But it doesn't matter, but I have to say rbk, you should advertise more anyway. Seeing Nike and Adidas everywhere, I think Nike attaches great importance to marketing. It not only uses traditional advertising methods, but also likes to sponsor gyms and constantly promote its new ideas, such as yoga and Latin dance. Anyway, it's a high-end customer.

If I have any expectations for rbk, I hope that marketing can find some good talents to make things look better. Of course, I haven't bought much sportswear, just saying:)