In addition to infield sales, another job for membership consultants and companies to improve their performance and create wealth is the development of outfield! And the development of outfield is very important! Why? It is simple: "If a lake is stagnant, it will surely dry up day after day." Similarly, for a fitness center, it is bound to be limited by convenient transportation and geographical location, and guests will definitely make choices in the area near the company or home. And the longer the fitness center opens, the fewer its prospective customers (tourists) will definitely be! However, the market is huge. When the fitness center completes the outfield, it means that the lake has been replenished by the ocean, the number of tourists has increased, and the corresponding sales have been guaranteed.

1. Positive development

The most basic and common work on site is to actively develop sweeping buildings (mainly some commercial buildings)

A. 1. Plan a large commercial real estate development area, and the bus line centered on the fitness center should be in the area of 10- 15 minutes' drive;

B. After determining the area, make a plan for tomorrow's visit before going out the next day (book the real estate to be developed that day and learn some relevant basic information, and bring all necessary sales items). As long as you firmly believe that "what you sell is good for everyone, not a price, and customers will get fun from it!" You can take the first step to success;

C. Every time you visit a good company, whether it is successful or not, you should take the initiative to leave your business card and try to get the other party's business card (contact information) for future follow-up;

D record the contents of the talks and write a daily work report (attached table 1).

2. Consultation on setting up stalls (mobile infield) in residential buildings

Because there are many residential buildings in Shanghai, each store can make a preliminary market survey according to its own jurisdiction, and make statistics on the basic situation (building name, address, property management company and other information) of some new and old middle and high-grade buildings. Then a week ago, the residential building to be started next week was determined, and the member consultant, sales manager or supervisor communicated with the specific person in charge of the residential property company (clearly stating the purpose and specifically understanding the needs of the property company). Can be divided into two types of work:

A. the communication between property management companies is very good. You can enter the crowded community in the main passage and the central green space for a week or only on Saturday and Sunday, interspersed with DM and VIP questionnaires to promote the fitness center and develop new members. The specific work arrangement and the allocation of residential buildings are carried out according to the actual situation such as the staffing of the fitness center (3-4 people are arranged to work or work as a team in each community every week), and the work of residential buildings is concentrated on Saturday and Sunday. Entering residential areas for fixed-point development is actually moving an infield working group into residential areas for on-site reception and consultation, which is a veritable mobile infield.

B. The communication situation of the property management company is not ideal, and the nature of the above work has not been approved. We will find out the situation of residents who can't get in the residential building (house number) with stalls. After obtaining this information, we will introduce the situation of our fitness center to every family by mail or invitation letter sent directly by member consultants (letters will only improve the real reading rate of guests and let them really know about our fitness center, which may increase the decreasing number of visitors and increase sales).

Send DM

DM (leaflets) can be delivered in two ways: one is mobile work, and the member consultant has no fixed working place, so it is best to deliver it in Fiona Fang, 500 meters away from the fitness center; The other is fixed-point delivery, in which the sales manager or supervisor designates an area as the delivery point, and the member consultant delivers the goods at the designated place (it is recommended to focus on the entrance of the fitness center, because it is convenient for the member consultant to take interested customers to the fitness center during the delivery process).

Sending DM is the simplest field work, although the effect will not be great, but we can do propaganda work for the fitness center from this aspect, so that the brand of our fitness center will be more deeply rooted in the hearts of the people! So sending DM is an essential field work!

4.VIP questionnaire

The company has a unified VIP membership recruitment questionnaire. Through such a market survey, we can understand and know what kind of mentality most guests have about choosing a fitness center. Can analyze and judge what kind of fitness center is needed in the current market (where there is no shortage, there is the ability to improve); In addition to being a VIP, it is to get more customer information from another channel, which is conducive to the follow-up and contact of member consultants in the future, and is conducive to developing new members and increasing the number of visitors!

The work form is consistent with the delivery DM and can be merged with the delivery DM.

The above are some forms and processes of field work. For the fitness center, only by doing a good job in the field will it continue to improve and ensure a certain sales volume!

Note: every member consultant must make a daily work report, whether it is infield reception or outfield expansion.