Methods: The demand for emerging health services such as fitness, health care and beauty is growing rapidly. Details are as follows:
1, market capacity of fitness service industry
With the rapid development of China's economy, residents' concept of healthy consumption has been continuously enhanced, and they pay more attention to the quality of life. Especially, the hosting of international sports events such as Olympic Games, Asian Games and Universiade in China has promoted the growth of China residents' fitness consumption demand and directly promoted the fitness service industry to enter a period of rapid development. According to the statistics of Asian Institute of Sports and Physical Fitness, by the end of 20 12, there were 63 key schools in China.
The number of people with health club membership cards in cities increased from 28310.3 million in 2007 to 4,838,600 in 20 12, with a compound annual growth rate of10/%; The proportion of members in the above-mentioned areas to the total population (the penetration rate of health club members) increased from 0.76% in 2007 to1.1%in 2006, with a compound annual growth rate of 7.87%.
Despite the rapid development of China's fitness service industry, the penetration rate of fitness club members in major cities is still low, and the fitness service industry still has broad room for development. By the end of 20 12, 63 major cities in China
In China, the proportion of people with health club membership cards to the total population is only 1. 1 1%, while in the United States, this proportion has exceeded 20.40% in the same period.