I. Guiding ideology and purpose of the activity

This year marks the 80th anniversary of the victory of the Red Army's Long March. Eighty years ago, the Long March of the Chinese Workers and Peasants Red Army was a great and outstanding feat that shocked the world. In response to the spirit of "making good use of red resources, carrying forward red traditions and inheriting red genes" advocated by *, fully demonstrating the cultural connotation of the Red Army's Long March spirit, actively promoting red cities and scenic spots along the Red Army's Long March, tapping red tourism resources, establishing regional red tourism brands and promoting the development of local red tourism, China Yan 'an Spirit Research Association and Beijing Momo E-Commerce Co., Ltd. jointly launched the "Re-taking the Long March Road" activity to commemorate the 80th anniversary of the Red Army's Long March victory. One of its purposes is to publicize and carry forward the spirit of the Long March in the way of internet plus; The second is to dig and collect little-known stories of the Red Army's Long March. The third is to show the new changes and new features on the Long March since the reform and opening up, and to build a platform for promoting the economic revitalization and rise of the central and western regions; The fourth is to donate to poor old Red Army families and Red Army primary schools along the way.

In the form of hiking and self-driving, this activity retraced the main routes of the Red Army and the Red Army.

Second, the organizer

Organizer: China Yan 'an Spiritual Research Association

Organizer: Beijing Momo Electronic Commerce Co., Ltd.

Third, the activity time:

20 August-September 10

Fourth, the activity route:

1, Jinggangshan-Xing 'an-Liping-Guiyang-Zunyi-Chishui-Liupanshui-Kunming-Xichang-Luding-Xiaojin County-Chengdu-Longnan-Minxian-Huining-Wuqi-Yan 'an

2. Subsidiary: Kunming-Dali-Lijiang-Shangri-La

Verb (abbreviation of verb) activity highlights:

1. Comrade Li is the general consultant of this activity and gives comprehensive guidance to this activity.

2. During the whole activity, the most popular form of live webcasting was adopted to report live webcasting and interact with netizens anytime and anywhere.

3, broadcast at a fixed time every day, the columns are fixed, the content is diverse and rich, and it is immediately presented to netizens, which is better than the live broadcast feast of TV stations.

4. The most watched network celebrity interaction; The click rate is expected to exceed10 million.

5, 360 pop-up window promotion, during the event, 360PC and mobile terminals did 15-day pop-up window promotion, serving about 600 million people/day.

6. The journey passes through Jiangxi, Hunan, Guangxi, Guizhou, Yunnan, Sichuan, Gansu, Ningxia and Shaanxi provinces, with a planned total mileage of nearly 10,000 kilometers, which lasts about 20 days.

7. A strong media campaign:

(1) paper medium:

People's Daily, Jiangxi Daily, Spring City Evening News, Shaanxi Daily, Guizhou Metropolis Daily, etc

(2) Network media:

Xinhuanet, People.com, Zhongxin.com, China, China Economic Net, 360 Information, Sina Auto, Sohu Auto, Tencent Auto, etc.

(3) Live broadcast platform:

Pepper live broadcast, water drop live broadcast, tiger tooth live broadcast, easy live broadcast, etc.

(4) Video websites:

First video, Tencent video, Youku, Iqiyi, Sohu video, 56 video, etc.

(5) WeChat public platform:

Palm Che Xun, Cheyouhui, traveling together, travel guide, daily dish, etc.

8, topic hype:

(1) Before and during the activity, create topics through forums and post bars to attract everyone's attention and discussion.

For example, "Do the younger generation need to learn the spirit of the Long March", "Do you want to take the topic of the Long March when going to road trip" and "The entourage and volunteers are openly recruited for the society".

(2) Some nodes along the way do field interviews on "Long March Spirit" and "Long March Historical Knowledge" and take photos of famous scenic spots. According to the statements of different interviewees, the purpose of popularizing the historical knowledge of the Long March and inheriting the spirit of the Long March is achieved.

Organizational structure of intransitive verbs

Re-taking the Long March Road Activity Plan Part II

Commemorate the 80th anniversary of the Red Army's Long March, inspire Beijing citizens' patriotic enthusiasm for the Party, better promote the in-depth development of Beijing's hiking activities, better innovate and enrich the activities and platforms of Beijing's hiking activities, and actively advocate the general public to carry forward the spirit of the Long March through colorful hiking activities, popularize health knowledge and promote physical and mental health, so as to participate in hiking activities and relive the arduous long March of China's production party. Carry forward the great revolutionary spirit of China Producers' Party, and the Beijing Walking Association will hold a simulated hiking activity on the Long March 20 1 0/day on June 5438+15. The plan is as follows:

First, the activity time:

20xx 65438+ 10: 001-65438+10: 00/0/9.

Second, the theme of the event:

Re-take the Long March Road and Build the Chinese Dream Together.

Third, the organization:

Organizer: Beijing Walking Sports Association

Organizer: Beijing Jingxing Tianxia Culture Media Co., Ltd.

Four. Activities:

20 15 simulated hiking and essay writing activities will be held on the Long March Road.

(1) hold a simulated hiking activity on 20 15 of "Re-taking the Long March Road and Building the Chinese Dream Together".

The activity simulated the Long March hiking route by combining online and offline, and selected 36 revolutionary activity sites in the Long March route, so that participants could take the revolutionary route again on foot and carry forward the national spirit in fitness. The activity accumulates the daily hiking mileage of participants and pushes it forward.

1, simulation route: Ruijin (starting point) →…… Xiangjiang Campaign → Passage Meeting → Liping Meeting → Monkey Field Meeting → Forcing Crossing the Wujiang Natural Barrier → Zunyi Meeting → Sidu Chishui Meeting → Zhaxi Meeting → Forcing Crossing Jialing River → Du Qiao Jinsha River → Huili Meeting → Flying Luding Bridge → Forcing Crossing the Dadu River →…… Lu Hua Meeting.

(The route and place of the activity are introduced in detail in historical words, and the map of the site is compared with the new look. )

2. Participation method:

1) The activity takes the form of online registration. Participants need to register and log in to official website to enter the exclusive page of the event to participate in the competition.

2) Registration for this activity is free, and no fees are charged.

3. Activity rules:

1) Participants: In order to ensure the accuracy and fairness of the data, this activity adopts a unified pedometer-apprentice pedometer, and all members whose apprentice ID is bound to the pedometer can participate in this activity. (There is a detailed binding ID tutorial on the page). You can also download and install the apprentice Mobile App, and use the step counting function in the software to participate in activities (IOS system is not supported for the time being).

2) Calculation method: In steps, actual 10000 steps = on-line 150 miles, and the total distance is 25,000 miles.

3) Activity evaluation:

① From the date of the competition, the data uploaded by the pedometer shall prevail, and the data of the contestants shall be converted into mileage, and the ranking shall also be subject to mileage.

② According to the order of completion, the contestants will be ranked in this activity.

Note: The purpose of this activity is to enhance the national fitness awareness through the Long March Road. I hope you can compete in an honest and credible way. Once you find cheating, you will be disqualified directly.

4) Incentive measures:

(1) Whoever participates in and completes the Long March route will be awarded the Long March Commemorative Medal.

4) Precautions

Please keep the pedometer fully charged. If the pedometer is lost, damaged or the uploaded data is not timely, the pedometer will not be completed.

② If the pedometer can't be used normally, please replace it with a new pedometer as soon as possible and continue to participate in the competition.

③ For other unfinished matters, please consult Beijing Walking Association.

(2) Holding an essay activity of "Re-taking the Long March Road and Building the Chinese Dream Together"

During the activity, a collection of essays and poems will be held for the disciples.

1, article genre: prose or poetry

2. Content requirements: adhere to the revolutionary tradition and carry forward the national spirit. The theme is distinct, the viewpoint is correct, the content is substantial, and the ideological, intellectual and artistic nature are integrated. The number of prose words should be controlled within 500- 1000 words, and the number of poems should be controlled within 20 lines.

3. Awards: 20 first prizes, 40 second prizes, 60 third prizes and 2 organization prizes. The winning works are included in the anthology, and certificates are issued and rewards are given.

4. Participation method: Please send the work to the designated email address of the event.

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