Commodity operation, activity operation, user operation, content operation.
1. Commodity management
Commodity is an important part of small program operation. The original price, selling price, activity price, profit rate and inventory of each commodity need the operators to plan well.
2. Active operation
(1) exclusive activities for newcomers
Small social e-commerce programs will design a new exclusive area to provide discounts for new users, but an IP can only be purchased once.
(2) User activation activities
The common activity activated by users is spike, which is a limited-time and low-cost activity to stimulate users' ordering experience.
(3) user fission activities
Small programs make users' traffic fission, and we often fight together. As long as there are open group users, it may double the number of users.
(4) User's activities to increase customer unit price
The activity of raising the unit price of customers is often a full reduction activity. If users want to buy goods from 200 yuan, generally seeing 30 yuan minus 300 yuan will stimulate users to increase the unit price.
3. Operating in a dedicated user area
(1) member exclusive area
Member exclusive area is a special area for old users to enjoy special discounts. This area is designated for users' enjoyment and is used for users' sticky retention design. New users can't buy it!
(2) Community exclusive area
The applet community area aims to transform community customers and provide community-specific coupons and community-specific products.
4. User operation
(1) User Growth System Design
We use integral management to design the growth path of users. Users can get points when spending in the small program mall, and the points can be exchanged for gifts, and the membership level can be improved according to the points.
(2) membership management system design.
We can use membership management system to classify the users of the applet mall as 123. Do different marketing activities according to different levels during operation.
At the same time, users of different levels enjoy different rights and privileges!
4. Content manipulation
Through the content promotion applet mall, users' social space is opened with content, so that users can interact with the content and then spread it in the user relationship chain.
5. Traffic promotion
No matter how to operate, traffic is the most critical, and there are many ways to promote traffic. Let's share some ideas on how to promote small programs.
(1) WeChat diversion
If we have established private fans through WeChat, we can direct WeChat fans to small programs for conversion and realization.
(2) Self-media drainage
Through self-media content drainage, such as headlines and official WeChat accounts, through self-media dry goods content, it can only be distributed to potential users and guide fans' attention through value.
(3) social fission
The community mainly plays the role of doubling the fission of fans in small programs as a link.
No matter which channel users get it from, they can be driven by interest and value in the community, so that users can multiply fission!
(4) Sharing and communication
Small programs let users flow in continuously, mainly through sharing.
For example, as long as users share small programs in social spaces and form transactions, they can get a share.
Interest-driven, value-driven, word-of-mouth driven, allowing users to share and spread continuously, bringing a steady stream of traffic.