Mei Mei de Xia Xia is popular because she shows a high-quality lifestyle and attracts the attention and pursuit of a large number of fans. On the one hand, Xia Xia's flaunt of wealth originated from fans and attracted more audiences in this way. She runs her own Taobao shop, and through exquisite posing and retouching, the original ordinary clothes look exquisite and beautiful in photos, which drives fans to buy them. In addition, she attracts fans with high face value, manages beauty cosmetics as her career, shapes personal IP by creating a tasteful lifestyle, travels around, eats and drinks in buy buy, and consolidates her audience with a life envied by most ordinary people. Xia Xia's beauty and well-planned marketing strategy are the key factors for her to become an online celebrity.