1. How did this application attract your attention?
"From a friend?" "Interested?" "Why did she tell you this?" Or "What attracted you to download?" "Does it have a charming icon and name?" "Have you ever heard of this application? How many times have you heard of it? " "Why didn't you download it before? What drives you to download it now? "
2. What kind of application do you classify?
It is interesting to compare the classification of this APP before and after you use it.
How do you feel now?
Do you know why he is popular? How is its usability? "Slide" or "Next"? Did you notice its rating, comments and descriptions when downloading this application?
Before you open this APP, thinking like this can help you understand the value proposition and market positioning of this new APP. Whether it is implicit or direct, can you feel the impression that the team behind this APP wants to give you?
It's time for you to open this application and use it. Spend more time than usual asking yourself the following questions (usually a few minutes instead of half an hour):
4. How did you feel when you started using and registering?
Can I register with a few simple buttons, or do I have to fill in a lot of details? How did this APP introduce itself and explain itself in the first minute? Can it clearly explain what it does and how to do it? Is its information push friendly and comfortable to use? Do you read and review the materials carefully, or just skip them because they are tedious?
5. Is this APP easy to use?
Can you immediately understand what this application does, or do you have to press all its buttons to understand it? Does it have a bunch of items, buttons, wireframes, or does it make you feel friendly, simple and natural?
6. How do you feel when exploring and using?
Does it have cute demonstration animation, humorous words or other interesting things that make you smile? Does its navigation bar make you feel depressed because it is difficult to go back to the previous page? Is this APP efficient and smart enough? Did you write something that made you feel "Wow, I've never seen it before"? "that place
7. Can this APP meet your expectations?
Think back to your expectations before using it, and compare your experience after using it. Does it meet your requirements? If it is a content-based APP, is its content attractive enough? If it is a functional APP, does it meaningfully solve a specific problem?
8. How long did you use this application?
Duration is usually related to interest. If you spend a lot of time using it, what attracts you?
Just like people, the first impression of a product is usually completed in a few minutes. A fast all-round playback can make you feel whether this APP is valuable, whether it has a good user experience and whether it has been carefully designed.
After you use this APP for the first time, the next few days and weeks are also very important. You should think about some deeper problems, such as user stickiness and growth.
9. How often do you use it? When do you usually use it? What attracted you to open it?
Because of its notification push? Or is it because your friends often mention it? Do you find yourself relying on this APP? This APP has crossed all obstacles and met your great requirements. Finally, using this APP has become a long-term habit? What is the reason?
10. How does this APP compare with other similar apps?
What's the difference between what it does well and what it does badly? What drives you to use it instead of other similar products? What do others think of this APP? Get other information about the quality of this APP in the market as soon as possible? Look at the comments in the blog, look at the comments on this APP in Weibo, ask your friends what they think of this APP, and ask some cousins who live in different areas with you. Are their views similar to yours? In what ways? Why are others different?
1 1. According to all the information you get, judge the prospect of this APP after one year.
Have a position, write it out and spread it online. This action can be private, and you don't have to shout it out to the world. However, holding a clear and sincere view can allow you to examine whether your judgment is right or wrong, and can also be used to resist the interpretation bias afterwards.
(After enough time) Is your prediction of this APP consistent with reality? If not, why not? You have too many personal prejudices. What are the similarities and differences between you and others? You must think about these to revise your prediction of the future. These things don't need to be labeled as product evaluation, and they don't need to be questions in tests or interviews, and they don't even have to happen, because no one has the obligation to guide. These are just because of your great curiosity, observation over and over again, and your heart to create beautiful things.
The above process is product evaluation.