Step 1: Collect the content related to the activity or product.

Step 2: Refine the title and simplify the text.

Step 3: Choose a suitable layout.

Step 4: Choose the right color scheme.

Step 5: Select relevant illustrations.

Step 6: Make POP according to the format requirements.

Tips for making hand-painted POP

Practice hand-painted popular orthography or movable type

Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.

Master several common font decoration methods.

The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.

Pay attention to typesetting layout

The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:

Title, illustration and text each occupy about 1/3 of the poster area.

The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )

Leave the four sides of the poster blank.

This is also called the external "qi stagnation" of POP posters. If there is no stagnation of qi, the content written on the poster will be pushed in all directions, making people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.

Line spacing is greater than word spacing.

As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.

You can't have too many colors and you can't mix them.

A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.

The choice of illustrations should be related to the product.

For example, the picture below shows a slim' young woman', which easily reminds people that Besunyen's target customers are young women, and her slim figure can better show the slimming effect of the product.

Activity poster making

Generally speaking, the main titles of event posters are relatively direct, so people can know what the event is at a glance, or the main titles are more interesting and the subtitles are more straightforward.

Expansion: the latest model essay of the plan book for the college students' hand-painted POP poster design competition.

I. Background of the event

Exquisite and elegant campus is covered with heavy poster culture, and rich and diverse literary atmosphere promotes students' overall success. In order to promote the construction of campus spiritual civilization, prosper campus culture, enrich campus life and show the color of Bijie University. Bijie University Student Art Design Association will hold a pop poster design competition in this passionate month 1 1! I hope that through this activity, teachers and students will pay attention to the construction of our campus quality and the artistic (exquisite) posters of campus activities. At the same time, it can promote students' understanding of pop!

Second,

Activity introduction

1 Event name: Campus Hand-painted pop Poster Design Competition

2. Purpose: This activity not only enriches the campus culture for all teachers and students, but also enlivens the campus atmosphere. It can also improve teachers' and students' interest in pop advertisements and explore pop poster designers with innovative consciousness and strong design ability.

3. Organizer: Bijie University

4. Organizer: Art and Design Association

5. Venue: Art Square

Third, the work plan:

1. Invite judges:

2. Preparation funds: Prepare materials and funds before 1 1.00.

3. Activity flow:

(1) Registration method:165438+1October 10- 14, and indicate your name, contact number and qq.

⑵ Preliminary contest: After the contestants register, they will create their own works according to the given theme, and submit their works to the Office of Art and Design Association on1October 20th, 165438, and the finalists will be selected by the judges.

⑶ Final: The final will be held on the spot. The four pieces of white paper used in the competition should be flat and clean, and other production tools and materials should be brought by the participants themselves. Participants who need help during the competition must inform the staff first. After the contestants finished their works, they were put away by the staff, and the contestants quickly left the competition venue.

(4) There are 4 on-site service personnel, 2 contestants and 2 judges. The competition lasts for one and a half hours, and you can submit your contribution in advance. The judges score, and the final score is to remove a highest score and a lowest score, and then calculate the average score. The results of the competition will be announced to the whole hospital.

Note: Outstanding works that have not won prizes will not be returned as collectibles.

(4) Total score = (preliminary score+final score) /2

(5) Award: The Youth League Committee of Bijie University and the Art and Design Association issued honorary certificates.

Four. Participants and engineering requirements:

(1) Participants:

school

(2) Job requirements:

① Specifications of works: quarto

② Working materials: materials are not limited.

③ Form of works: unlimited.

④ Number of works: 1

⑶ Theme of the work: to be determined

Verb (abbreviation for verb) award:

(1), award setting:

First prize, bonus 100 yuan and certificate of honor;

Second prize, second prize 80 yuan and honorary certificate;

Third prize, 50 third prizes and honorary certificates;

Ten outstanding honorary certificates

(II) Activity flow:

Publicity time:165438+10.5-165438+10.3.

Submission time of the preliminary round:165438+1October 20th-165438+1October 22nd.

The preliminary results will be announced on1October 24th 165438+.

Final time:165438+1October 28th.

Awarding time: 65438+February 2.

Exhibition time: 65438+early February

Six, poster requirements:

Hand-painted campus pop posters 10, 4 in the preliminary competition, 4 in the final competition and 2 in the winners list.

Venue: campus bulletin board

Announcement time of winners:165438+1October 30th.

As a prelude to the activity, posters play a demonstration role in the artistry (beauty) of campus posters, and natural quality is very important. For better publicity effect, posters should have a certain sense of series, and the specifications should be arranged by the Art and Design Association.

VII. Activity Budget |

Unit Price (Yuan) Quantity Total Price (Yuan) Bonus+Certificate

First prize (1)

1/2, 100+5 1 105

Second prize (second place) 80+52 170

Third prize (three) 50+53 165

Award for Excellence (10) 5 1050

Poster promotion 5 1050 banner promotion 1203360 judges' fee1010004 cardboard opening equipment 0.5800400 marker equipment 2050 1000 total 3300.

Art design association

Xx year165438+1October 4th.

2/2

How to design a pop poster? The layout design of POP posters is composition, which means to convey commodity information to people clearly and quickly in a short time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made on a certain size and size of the layout, so as to attract consumers' attention and achieve better sales purposes. Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on. When people look at a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its manufacturing steps are usually three steps: typesetting, drawing and coloring. The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. In order to highlight the theme, you can do some artistic design on the font, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of a product, we can make a strong contrast between the original price and the current price in size and color, thus attracting consumers. How to make a popular theme poster is imminent! ! ! Generally speaking, a complete POP poster includes title (main title/subtitle), text, price, border, illustration, auxiliary lines, decoration and so on. It should be noted that not all posters contain the above elements. The following figure shows the main creative process of the poster, which is decomposed and prompted at important nodes.

Step 1: first sort out the copy and the poster title. Note that the number of words in the main title and subtitle should not be too long. Generally, the main title is 3-5 words long, and the subtitle does not exceed 15 words. Seek humor. We take the opening poster as an example to create. Note: the title should account for about 1/3 of the whole page. Leave a white edge on it. (Special reminder: leave a white margin around the poster! )

Step 2: Write the title. Here we write the subtitle with a pen of 17mm and the main title with a pen of 30mm. Usually it can't be used to write Chinese characters directly, and it's not easy to recognize when it's far away, so it needs a simple modification.

Step 3: Decorate the title.

Headlines, like a person's face, play a very important role in posters. So be sure to decorate the title. Here, we first use a black marker (thin head) to draw along the outer edge of the word, and then use the appropriate strokes twice to make the title look more exquisite.

Step 4: Deeply modify the title.

If we have a water-based marker, we can decorate the title at a deeper level. If there are no conditions, this step can be omitted.

Step 5: Write the text. Next, let's take a look. What should we pay attention to in the text? Other requirements for the poster body are neat handwriting, easy to identify, and no spaces before paragraphs. Line spacing, no kerning. In general, we can write with a fine watercolor pen. . . POP, the text does not exceed 100 words at most. . Generally, 30-50 words are appropriate.

Ornaments and illustrations

Between paragraphs, we will draw some small patterns or symbols to distinguish them, so that readers can read more easily and won't be tired. And underline the text. Friends with artistic skills can add illustrations to it, which can make our posters icing on the cake. Friends who can't draw can write articles in fonts, and try their best to foster strengths and avoid weaknesses. There are no more than three colors, which is correct in theory, depending on the situation. Generally, the title is rich in color and the text is black, so it needs to be highlighted in another color. Step 7: Draw a border and make a final check. In order to make our poster look more like a whole, we often draw some borders on the poster at this time. Of course, if you use a customized bordered poster, then this step can be omitted.