1. Clarify the target audience: Know who the target audience of the advertisement is, their interests, needs and values, so as to write a targeted copy.
2. Concise and clear: The advertising copy should be concise and clear, convey the core information with simple words and short sentences, and avoid using complicated sentences and lengthy paragraphs.
3. Highlight features and advantages: Emphasize the unique features and advantages of a product or service, so that the audience can clearly know why they choose this product or service.
4. Create * * * songs: Create * * * songs with the audience in emotional language, so that they can feel the story or emotion behind the advertisement.
5. Use positive language: Use positive and inspiring language to stimulate the audience's interest and desire to buy.
6. Add breathing space: Add appropriate breathing space in the copy to make the text easy to read and not crowded.
7. Introduce a call to action: include a clear call to action in the advertising copy to encourage the audience to take specific actions, such as buying, registering or subscribing.
8. Test the copy effect: Before the advertisement is released, you can test the copy, observe the influence of different copies on the audience's reaction, and optimize the copy.
9. Consistency: The advertising copy should be consistent with the overall image and style of the brand to enhance the brand's awareness and memory.
10. Pay attention to legal and ethical standards: ensure that the advertising copy complies with local laws, regulations and ethical standards, and avoid using misleading or deceptive information.
The above are some common English advertising copy creation skills, I hope to help you!