International beauty giants such as L 'Oreal have already actively participated in it. Through the acquisition of AI and AR technology manufacturer ModiFace, they provide customers with online skin detection and diagnosis solutions, and use technologies such as AR and AI to reshape the beauty experience.
In China, many enterprises have started the exploration of "AI+ Beauty Industry". For example, the beauty App, which ranks among the best in the iOS health and bodybuilding rankings, is beautifully practiced. In 2020, we will join hands with Defiance Technology to launch the function of "taking photos and measuring skin".
AI knows your skin better?
You only need 1 photo without makeup, and you can quickly know your skin condition in a few seconds. This wonderful practice of "taking photos and measuring skin" was very popular after its launch. Up to now, it has provided nearly 20 million personal skin condition testing services for APP users.
Founder of beauty practice &; The CEO of Yiou said that a correct understanding of your skin is the key to scientific skin care. Most people have "knowledge blind spots" in skin quality judgment and skin care methods, thus paying high trial and error costs. How to judge your skin quality and choose products that suit your needs has become a "key step" in basic skin care.
As early as 20 16, when the APP was launched, Meilian launched the skin analysis section, but it was not easy to use and was not popular.
"At that time, we used Dr. Bergman's 16 skin analysis questionnaire. It took users dozens of minutes to answer the questionnaire with more than 60 questions, which is more suitable for" constituent parties "or deep users who like to get to the bottom of it. With more and more users, we hope to improve the interest and acceptability of skin testing, find the best quality technology suppliers for in-depth cooperation, and achieve the best in the field of mobile phone photo testing. " Io said.
The cooperation with defiance technology was thus opened. Yiou introduced that at that time, the top AI companies in China had been taken into consideration, and contempt was the best match, whether it was technical strength, values or strategy.
"In the attempt of the AI+ beauty industry, we are purely invested, and we have also invested a lot. Both companies are thinking about how to use AI technology to enhance the customer experience of the US industry from a longer-term perspective, and finally empower the entire industry and consumers with digitalization and intelligence. It can be said that this is cooperation from a long-term and strategic perspective. "
At present, the function of taking photos and measuring skin of beauty practitioners has been jointly developed by both parties based on the beauty industry solution of ignoring FaceStyle. Relying on the AI algorithm of "Face Dense Key Point Recognition and Color Fusion", scientific and accurate skin analysis can be performed on the mobile terminal, including 23 functions such as skin dryness analysis, sensitivity analysis, pigmentation analysis, aging analysis and acne detection analysis.
In addition, through scientific filing and accurate matching, beauty practice can provide users with customized content recommendation, product guidance, personalized beauty repair box selection and so on. , thus reducing the trial and error cost of users and improving the value service of end users and industry customers.
It is reported that in addition to intelligent skin measurement, Defiance has also launched a virtual fitting program in the US industry. Using AI and AR technology, consumers can realize makeup trial simulation by uploading their own photos or taking photos with cameras, and check the comparison before and after makeup trial as a reference for purchasing products.
Promote the AI of the beauty industry from online to offline
Yiou emphasized that the cooperation between the two sides can be described as a strong alliance. Relying on the contempt for the underlying technical capabilities and the beautiful C-end user operation capabilities, it has opened an innovative exploration of the AI ? ? empowerment beauty industry. Through AI skin measurement and big data, consumers can quickly understand 16 skin type, and make skin matching recommendations based on the database of 65438+ million+brands, 2.8 million+commodities and 28000+ ingredients to guide consumers to find products that suit them.
202 1 10, American Practice Shanghai Consumer Experience Center opened, which is the first strategic expansion of American practice from online to offline. In the next step, regardless of the cooperation between technology and beauty practice, we will also explore the extension from online App to offline products, including beauty repair boxes, smart terminals and skin data.
"In addition to constantly optimizing the iterative skin measurement of mobile phones, we have been exploring smart terminals for more than a year. This product is similar to a wearable device, and is committed to achieving a standard light source to avoid the difference in image quality caused by different camera and different light. The current idea is to provide it to consumers, brands, medical and beauty institutions, etc. " Yi ou introduced.
Yiou also expressed optimism about the future application prospects of AI.
"After five years of observation, artificial intelligence related technologies have been applied to the marketing of cosmetics to enhance the consumer experience, which is an area that major multinational groups such as L 'Oré al and Shiseido attach great importance to. In addition, AI big data is also used in scientific research, industrial manufacturing 4.0 and flexible production to help beauty companies improve their manufacturing capabilities. AI technology is gradually spreading among some large groups. "
The person in charge of defying technology said that the global epidemic has encountered the rise of digital consumption. How to improve consumers' sense of participation and experience, and get through consumers' buying links is a brand-new proposition for the development of American industry. Artificial intelligence technology has provided important support for the rapid popularization and penetration of American industry. "Ye Mei+artificial intelligence" is expected to be a breakthrough strategy to break the "connection barrier" between industry and consumers.
The person in charge further pointed out that contempt began to enter the consumer-grade Internet of Things from 20 12, providing dozens of top AI capabilities in the form of SaaS products, helping enterprises and developers lower the threshold for using AI capabilities. In the future, Defiance Technology will incubate more innovative products for the beauty industry and explore more industry scene innovations through "AI+ Beauty Industry".