In the automobile circle, because the cost is not high, rumors are common. Individual media, self-media and social media users often make rumors without any source support for traffic. Some rumors are self-defeating, while others have a considerable negative impact on corporate image and public opinion. Now let's take a look at the rumors that the 20 19 car circle is more concerned:
Weilai went bankrupt? Pure fantasy
On New Year's Day in 2020, a number of media sent news congratulations, and the car attached an "Apology Letter to Weilai Automobile" from the media "Shijie Automobile Detective", expressing their "guilt and regret" for the negative impact and harm caused by its spread to Weilai automobile brand.
It turned out that news of layoffs, resignations and unpaid wages came from Weilai again and again this year. On June 5438+065438+ 10, "Detective Shijie Automobile" actually "concocted" an article "Weilai Automobile is negotiating bankruptcy liquidation with several law firms". In view of Weilai's high attention, this is enough to be explosive news. Therefore, Detective Shijie Car Shock has gained considerable traffic, but troubles have followed. In this regard, Li Bin first publicly clarified the facts of the enterprise, and then directly sued the media. Interestingly, according to Li Bin, "Detective Skitcher" kept disclosing the details of Li Bin's prosecution and fabricated some false information. Now it's finally a mistake.
Can Auchan X7 priority car rights be resold?
The troubles of happiness
There are not many dark horses in the auto market this year. Changan Auchan X7 is one. Changan Auchan X7 has only been officially listed for more than a month, and the total order has exceeded 35,000! Terminals have been in short supply.
Not long ago, it was reported on the Internet that "scalpers resell Changan Auchan X7' s priority to pick up the car", and Changan Auchan quickly released the "Official Statement on Selling Changan Auchan X7' s priority to pick up the car at a higher price on the online platform". After investigation, it is indicated that there will be no such "scalpers" inside the dealers, and they will be strictly controlled in the future. This is really a mixed blessing!
Tucki G3 spontaneous combustion? It has been confirmed that it was caused by an external fire source.
12 19, an open flame appeared at the tail of a Tucki G3 in Guangzhou. Due to the timely discovery, the fire was controlled and no casualties were caused. However, because the media number "Yu Xiang buys a car" didn't ask randomly, it directly identified the cause of the fire as "spontaneous combustion" and spread information about "Tucki? G3？ The news of spontaneous combustion is like the battle between breaking news and first-hand news.
It seems logical that Tucki G3 has not been spared. However, combined with police investigation and user feedback, more burning charcoal and lighters were found on the ground at the rear of the car body, and it was judged that the cause of the accident was caused by an external fire source. This matter was quickly dropped.
Audi marketing director exempted? Complete/pure/meaningless/nonsense
Just two months ago, Audi put a video advertisement in the WeChat circle of friends, but it appeared in Britain and finidi. Opening two luxury brands has caused such an oolong incident, which has made the people who eat melons unable to sit still. Mercedes-Benz, Weimar, Baowo, Chery, Changan Ford and other brands are still very good, asking Audi to broadcast their own advertisements for free from a distance.
At that time, a screenshot of a suspected "internal punishment notice" was circulated on the Internet. The notice solemnly announced that Audi's marketing director "dismissed the class", suspended the partner business and started crisis public relations. Things have escalated to this point? Audi officials are too lazy to comment on this, and people in the industry regard it as a joke. First of all, major decisions within large car companies are unlikely to be announced in the form of a circle of friends, and the appointment and dismissal of executives of large car companies can not be solved in one sentence. This is not the case. The correct spelling of "FAW-Volkswagen-Audi" should be "FAW-Volkswagen Audi". This rumor is so unprofessional.
Zotye, Lifan, Cheetah and Huatai went bankrupt?
Another subjective guess.
In June 5438, Zotye, Lifan, Cheetah and Huatai entered bankruptcy liquidation procedures at the end of this year. In other words, these four companies are really him or my brother, especially Zotye's "Tape Department" has been subjected to various fancy blackouts by netizens. After the news came out, some friends actually cheered. To this end, Che Shu also specially asked the media personnel of the public relations company served by Zotye for verification. The other party stressed that Zotye could not go bankrupt, at least the local government would not let it.
For this matter, Zotye first issued an official statement to set the record straight. Although Zotye is under great pressure of capital flow, it has obtained a loan of 3 billion yuan from four major banks, and Jinhua SASAC10.50 billion yuan, so there is no need to worry about money in a short time. In fact, Zotye is also concentrating on research and development technology this year, and it is necessary to fight a turnaround to reshape its image and base itself on its strength. After Zotye, Lifan, Cheetah and Huatai either issued official statements or actively communicated with mainstream media. They don't deny that they are in trouble, but they all make it clear that they won't go bankrupt.
Guowei technology was dragged to death by Geely?
Geely: It's a joke.
At that time, this incident was also raging. At the end of August, Guowei Technology, a component manufacturer in Zhejiang, had a serious capital chain problem. A media company pointed the finger at Geely (defaulting on payment for goods) and alarmingly said that "14 main engine factory was forced to stop production".
When the news first came out, Uncle Che also asked Geely's public relations staff on WeChat, and the other party directly replied: "This is a joke." On August 22, the media company officially apologized, saying that "it is impossible to confirm that the bankruptcy of Guowei Technology is directly related to Geely Automobile". We must know that the annual output value of Guowei Technology is as high as 700 million yuan, and Geely's "unpaid bill" is only more than 65.438+million yuan, which is obviously illogical. Subsequently, Geely also officially denied the rumor through the media, saying that Geely's payment to Guowei was within the normal account period and had paid a sum of money before.
Can't I get on the highway without installing ETC next year?
The Ministry of Communications has refuted this rumor.
For car owners, it should not be once or twice to be recommended by banks to install ETC. However, some riders still refused because there may be problems such as cumbersome procedures, handling credit cards, and recognition ability. The rumor of 2065438+09 that "if you don't go to ETC, you won't be able to go to expressway in 2020" is very popular, and even mentioned in the official media.
Wu Dejin, director of the Highway Bureau of the Ministry of Transport, officially denied this story in an interview, saying that in 2020, people can go to expressway without ETC, and demanded that "it is strictly forbidden to install ETC in any way or in disguised form, and it is strictly forbidden to set obstacles for non-ETC vehicles to pass through expressway or handle car-related business in any way, and support the public to apply for ETC voluntarily".
Che Shu concluded
For rumors, anyway, Uncle Che is quite contemptuous, and he also hopes that individual peers will strengthen professional self-discipline. Traffic is valuable, but the bottom line is still there. Moreover, "rumors are risky, and you need to be cautious when making sounds." If rumors cause serious consequences, they will be investigated by law and even sentenced.
In 2020, there will be many rumors in the car circle. What shall we do? After all, good people have mouths on others. What we can do is "don't spread rumors, don't believe rumors" and be "wise men" in our own circles. A good network public opinion environment needs everyone's joint efforts to create. ?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.