There used to be a joke on the Internet, "Behind a successful man, there is always a woman who silently supports him! And there will always be countless women behind a successful Ma Yun! " Although this sentence is not elegant enough, it is not rough. In the current environment of China, the group with the most spending power is undoubtedly the female group. Recently, there was a news circulating on the Internet that a woman spent 270,000 yuan to tattoo her eyebrows. The news shocked everyone. Women in China are also constantly refreshing their consumption of beauty.
Today, let's talk about how much money women can spend to save face. Where are the opportunities for women's economic development? 1. How much can a woman spend to save face? How much can a woman in China spend to save face? This question is difficult to answer, because for beauty lovers, there are many people who spend hundreds of thousands or millions to go to South Korea for cosmetic surgery. It can be said that there is no upper limit to beauty. However, we can look at the problem from the statistical method. According to the report of Katie Data Research Center, 63.9% of women in China choose to wear makeup before going out, and 44.6% of women spend more on consumer beauty every month than 500 yuan. Taking 20 15 as an example, the life beauty market in China reached 550 billion yuan, the medical beauty market reached 5 1 10 billion yuan, and the cosmetics market reached 280 billion yuan, of which the money spent by women in China could reach 880 billion yuan.
However, if you think that's all, you are naive. Because the times are developing, we should look at the problem from a developmental perspective. Looking back on the development of China's 5,000-year civilization, we can see that women once occupied the mainstream of society except the early primitive society. In the long history of the development of China civilization, China is a society ruled by men or patriarchy. In this dominant society, women's consumption demand has actually been greatly suppressed, except for a few women who can be economically independent, such as Jiangsu and Zhejiang in ancient times. However, in most parts of China, women's spending power is restrained because of their subordinate position in the family.
However, since the founding of New China, this situation is undergoing tremendous changes:
First of all, because of the equal rights of the state, women enjoy the same political rights and status as men. Later, because a large number of women participated in the work, women had enough independent economic status, and the concept that women could hold up half the sky was gradually formed in everyone's mind. This is only the first step in the rise of female consumption in China.
Later, with the further development of China's economy, China gradually formed a social habit that the household expenditure was dominated by women, and many families gradually handed over the financial power of the family to the hostess, which also led to another leap in women's purchasing power.
Thirdly, with the gradual prevalence of population imbalance in China, there are as many as 30 million single men in China, and the dominant position of women in consumption is further strengthened. According to the UN report, the number of single men in China will reach 50 million in the next decade. This large-scale population difference will make it more difficult for China men to get married in the future. According to media estimates, nowadays, in many places in China, if you want to marry a wife, it will cost about one million RMB in cash, including the down payment for buying a house, the expenses for buying a car and the wedding expenses. And then the cost may rise further. The final result is that it is not easy to marry a wife, which leads to the rise of women's dominant position and the further rise of women's right to speak at home.
According to the statistics of the Economist Intelligence Unit, women in China have a great say in household expenses, with clothing and cosmetics accounting for 88%, household items accounting for 85%, leisure travel accounting for 84%, maternal and child products accounting for 69%, household consumption accounting for 75%, and even male products accounting for 50%. With the further increase of the number of single men in China, this trend shows a gradual strengthening rhythm. Therefore, from the perspective of development, there may be no upper limit on how much China women can spend to save face, because the biggest constraint of this consumption factor is purely the family income level. As long as the family income level allows, it is unthinkable for women to spend money on beauty.
Second, where are the development opportunities of "her economy"?
On the whole, with the gradual consolidation of the dominant position of women's consumption, women have basically won all the markets. I remember there is a statistic in JD.COM Big Data that the order of a family's spending power is women, children, the elderly, dogs/cats and men. So which markets are the main battlefields for developing women's economy, that is, "her economy"?
The first is the rise of the semi-commodity market. For male consumers, men's consumption needs are generally concentrated in electronic products, catering, ordinary clothing, sports and so on, but not for women. The field of male consumption mentioned just now is in the stage of survival demand or semi-development demand. However, with the development of economy, women have gradually become accustomed to the consumption concept of "being good to themselves", so women pay more attention to the quality of consumption, so many semi-daily necessities have begun to appear, such as the famous Muji in Japanese brands and daily bread consumption. The prices of these commodities are generally higher than 50% of the prices of similar commodities, but these commodities are the favorite of female consumers. The fundamental reason is that women care more about quality.
The second is the rapid development of luxury economy. With China's post-80s and post-90s stepping into the society and becoming the mainstream of social consumption, as a generation that has never experienced hunger, the post-80s and post-90s women are more willing to spend money and more daring to spend money for themselves. Their parents may only be willing to spend money for their children, but for them, they are more willing to spend money for themselves. This major consumer group makes their demand for luxury goods increase day by day. Among the urban white-collar workers in China, many people are willing to spend a few months' salary on a LV and MK bag, and many people are willing to spend a month's salary on a set of cosmetics made by Lancome and Estee Lauder. This female consumption habit has given luxury goods manufacturers huge business opportunities.
The third is a great opportunity for women's exclusive consumer goods. The so-called special consumer goods for women are similar to underwear, cosmetics and beauty products. For example, on average 1 woman consumes 6 pieces of underwear a year. Some real estate developers even said that if the average price of women's underwear is calculated to square meters, it has exceeded the housing prices in most cities in China. Therefore, in the future, products that can combine women's feelings of youth and sexiness will have great development space.
How much do women spend on their faces? Let's discuss it in the comments section. How much will you spend on your face? Or yours. How much will she spend for her face?
Viewing Jiang Han, the official account of World WeChat from an economic perspective ID: jianghanwiew