The entries of the 2022 14 competition have been released through the official channels of the competition. Among them, the proposition that "Bazaar girls drink fiber tea" is different, which was put forward by Bazaar Fashion and fiber tea produced by Yuan Qi Forest. It represents the cross-border cooperation between fashion media and commercial brands based on the same concept and the same target group. In recent years, the cross-border cooperation mode between brands is very popular in the advertising circle. The introduction of this model has injected more fresh vitality into the competition and provided more choices for college students' diversified creative practice.