The survey found that with the improvement of people's spiritual and material life quality, the acceleration of work pace and the enrichment of social communication activities, at present, about 23% of young adults in urban and rural areas in China are overweight or obese, of which more than 40% are in Beijing; The economically developed coastal areas even reached 50%, catching up with developed countries in Europe and America. Losing weight has become a social problem for the urban population in China.
Furthermore, in recent years, the public's awareness of health care has been greatly enhanced, and the concept of losing weight has gradually taken root in people's hearts. In this survey, when asked "Have you ever lost weight", the statistical result of the answer is that among the target population surveyed, 28% are men and 75% are women, who admit that they have lost weight or used some method to lose weight. This set of data fully shows that people pay more and more attention to weight loss methods, and the concept of weight loss is becoming more and more popular.
Female consumers occupy a strong position in the main team of weight loss. Statistics of this survey show that 92% of consumers of weight-loss products are women; 85% women are not satisfied with their body shape, and hope to achieve the goal of slimming and bodybuilding through various methods.
The survey also found that female consumers with strong purchasing power in the weight loss market are concentrated in the age group of 25-45. Most of these consumer groups are engaged in more decent jobs and their income is relatively stable, so they have strong purchasing power. They often prefer brand products, and the choice of products is influenced by consumption trends. These women are undoubtedly the main force in the weight loss market.
Make a correct strategic positioning after understanding the market and seize this sunny market.