1, title: The title should focus on the content, so that people can see it at a glance.

Be eye-catching, distinctive, novel and concise. The font must be large, accounting for half of the newspaper, and the brighter the color, the better.

2. Text: clearly explain the nature of the activity, information introduction, commodity sales, etc. , and clearly indicate the price and promotion.

If it is a performance poster, it is necessary to write clearly the actors, operas, plays and so on.

3. Time: place, cost. The time and place of the event must be clear.

4. End: Start a new line and write your signature. Write the year, month and day under the name.

Extended data:

Poster design skills:

Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.

1. Composition skills Thickness contrast: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting). This style is just some packaging in packaging composition.

Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

2. Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging patterns, we should also adopt the same principle as the composition of near and far pictures.

The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging used by Shuanghui for the first time. The first thing that comes into people's sight is the Shuanghui trademark with a blank background and the word "Shuanghui" with a huge white variety with a crimson square background (that is, a close-up view).

In turn, there are several main characters in the smaller "Braised Beef Noodles" running script (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on.

This obvious sense of hierarchy is also called the visual three-step rule. It takes into account people's habit of examining a still life picture from top to bottom and from right to left, and highlights the most important theme parts in turn. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the designed picture is like a powerful magnetic force, which tightly pulls the salesman's sight.

3. Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast between simplicity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal.

At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.

4. Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few seemingly casual crazy thick lines, or a ribbon of English or patterns appear in the background or around the name of a packaging theme, all of which show a feeling of "".

The theme name is dignified and steady and the background is calm, which is the contrast between static and dynamic. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.

5. Comparison of Chinese and Western writing skills. This contrast is often in a picture of packaging design, using the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English.

And the picture directly highlights the western photo or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

6. Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. Especially in order to express a kind of cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns on the current packaging, which is most obvious in the packaging of wine.

For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.

References:

-Posters

How to write the idea of poster design 1: the idea of poster design. . I think black-and-white posters are the easiest to operate and the most likely to have visual impact, that is, they are designed with black-and-white lines or patterns. At the same time, it will be very effective if the characters or lines passing through the black blocks are represented in white and the parts exposed on the white background are represented in black. Posters made in black and white are also easy to have a sense of fashion and innovation, and improper color control can also be avoided. Question 2: How to write the design description of graduation project? Graphic design poster design should write 200 words of design instructions! First of all, write from the conception design. (about 80 words) and then write (about 90 words) from the aspects of color, composition and graphic processing. Write some references appropriately. Finally, point out the topic of your graduation work. (30 words or so) Question 3: Introduction of poster design content. China art design education has entered a critical period of prosperity and development. From the development point of view, the early knowledge construction and professional knowledge dissemination of art design education have contributed greatly. However, the traditional teaching methods are backward in concept and outdated in content, and it is difficult to meet the highly developed social needs. In recent years, many colleges and universities have adjusted the curriculum in time, improved the curriculum system, made great reforms in teaching content and teaching methods, and some textbooks and monographs have appeared, which is a very good phenomenon. We should know that teaching materials for art design majors are scarce in the early stage of professional construction, and there are many reasons why art design majors do not have "college-compiled" teaching materials. First, different schools have different teaching objectives and education levels; Secondly, art design is a profession that keeps pace with the times and has the characteristics of constantly updating supplementary content to meet the needs of development; Thirdly, the creative thinking of art design is different from that of science and engineering, because there is a definition of "art", so there is no absolute standard for design. Therefore, for a long time, art design education varies from school to school, from person to person, and a hundred schools of thought contend and a hundred flowers blossom. Based on these characteristics and the understanding of the current situation of design education, it is obvious that it is difficult to compile normative textbooks, which invisibly puts forward higher requirements for the newly compiled series of textbooks. The concept of running a school is very important. The School of Design of Jiangnan University, as the first school named after "design" in China, has formed its own unique artistic design education concept and accumulated scientific design education methods after 50 years of development. Relying on the national, provincial and ministerial teaching reform research projects undertaken by the School of Design in recent years, the national, provincial and ministerial teaching achievements, and the provincial "brand" professional construction achievements, the School of Design of Jiangnan University and China Building Industry Press jointly planned and launched this set of visual communication professional teaching materials for higher art colleges. Guided by advanced teaching concepts, the textbooks update knowledge concepts with cutting-edge consciousness and solve the difficulties in current art design education. Apply creative excellent practice, emphasize scientific design methods and put forward original design training; Advocating thematic teaching can stimulate students' creativity, imagination and thinking ability. Compared with traditional teaching, the thinking mode and design method have been improved relatively scientifically. This set of teaching materials has gathered many outstanding young teachers who are quite popular in the School of Design of Jiangnan University. Their outstanding innovative spirit and rich teaching experience have brought a brand-new look to this set of teaching materials. The construction of teaching materials is an arduous exploration process. I urge experts and scholars to criticize and correct the shortcomings in the book, and hope that the majority of students and friends will put forward valuable opinions through study and practice. Question 4: How to write ps design ideas? I don't know if this is homework or your idea. The so-called design source and inspiration also come from the usual creative accumulation. In fact, the design of the ocean factory is nothing more than inserting the theme you want to design on a piece of paper with a fixed size, so that people can see it at a glance and remember it better is the success of your design. So you must understand and see clearly in the integration of graphics and text. So if necessary, it must be highlighted, and the big and useless ones should not be left. It's as simple as that! Question 5: The thinking of the mobile phone poster design article. The DD design frontier article is OK. I've already read it. Please try question 6: How to write this poster design? I'm from the propaganda department, too. I just need to make a draft poster design ~ I can design rough pictures and text patterns and rough content (what to draw, main color, protagonist) ~ I can find some problems on the Internet. Seven: How to design posters (1) It can be said that poster design is a master of graphic design. But sometimes it is its too broad expression that makes us a little at a loss at the beginning. We will discuss how to design an attractive poster in two stages, and what principles and skills are there in the design. Author: Piper Nelson. For every graphic designer, poster design is a challenge. As a two-dimensional poster, its uses are varied, and its themes range from advertising and promotion to public service announcements. The designer's challenge is to make the designed poster attractive and spread specific information in order to finally inspire the audience. When you wander the streets of the city, wait for the bus at the subway station and visit the museum, you will find posters everywhere. And those best poster designs will always make us stop and stay. The message conveyed by the poster is clear and clear, and we are still thinking after leaving our heads. In this article, we will discuss some basic creative principles, which can help you design impressive posters. You will learn how to create a unified, harmonious and rhythmic work that can attract the attention of passers-by in the street. Photo 1 The poster above is designed by Moroni. In this poster, the author used attractive creative skills such as coordination and repetition to communicate effectively with the audience, which is unforgettable. The basis of poster design A long time ago, when human beings had something to announce to others, there was no sign that posters could have greater advantages than other propaganda media. But why do people always regard TV advertisements and billboards as the signs of our company now? One of the answers is that a beautifully designed graphic work still has some power to attract us. Figure 2 Posters are generally forbidden in many buildings in the city. Posters can be seen everywhere after the temporary fence is built. Posters are a very economical form of expression. DD can get good publicity effect with the least information. Sometimes poster designers are required to reduce the text content and convert other text into visual elements. Sometimes, the whole poster only uses some unique font designs. Designers are often asked to organize a lot of trivial details to make them clear and easy to understand. Designers' choice of pictures when designing posters can be said to be the key to success or failure. The function of the picture is to simplify the information DD and avoid too complicated composition. Pictures usually show what the product is, who provided it or who wants to use it. Pictures can turn difficult words into short and clear messages, such as "providing housing loans for migrant workers who have no money to buy a house" and other words that sound a bit complicated. Figure 3. In the poster above, how do you make the names of dozens of performers and creators interesting to the audience, rather than burdensome? DD, make these names into an attractive artistic plane! In this poster of Lincoln Center, the designer skillfully combines a picture with fonts, so that the viewer can read it unconsciously. A poster designer needs to have a strong grasp of typesetting. Because the text on the poster is always very concentrated (relative to packaging or magazines), the typesetting of the poster text is very important. According to an unwritten principle in design, the less elements you use in design, the more careful you should be in design. The words on the poster always convey some specific information, such as "U2 concert on Friday 12" or "the entrance is temporarily closed for maintenance". The font style, text layout and the ratio of text to pictures chosen by designers will determine whether the information we want to convey can be easily read and remembered. Finally, it should be noted that a poster work itself must arouse the interest and attention of the audience. Even the simplest pictures and words can be confusing if they are not designed properly. How to design an infectious poster, so that viewers can directly contact with the most important information? These are the problems we encounter in our creation. So we will introduce some basic methods in this article. The principle of consistency We have to face the fact that designing posters, like designing any other graphic art, can easily lead to confusion. Photographer? I didn't shoot well. Copy? They couldn't make a final decision until the last second. Marketing staff? They change their minds every two minutes. In the design process, the designer must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including the choice of title and material ... >> Question 8: How to write the design description is the design concept. Design description should be as follows: 1, design source 2, design ideas and how to draw a small house, why to draw this house 3, color description, describing the intention of the color used, such as green: environmental protection, health, harmlessness and so on. And the feeling that color gives people, such as comfort and relaxation. 4. What can people think of through a small house? 5. Description of the overall sense of space. What is the significance of the overall planning of the room? 6. All design instructions should have a central point, spread outward from the central point, and then focus on this central point from the outside. Question 9: How to make the font of the following poster? The more detailed the process, the better. 10 using PowerPoint2000 to make courseware easily Multimedia courseware is more and more widely used in modern education, and many teachers may find it difficult to make courseware. In fact, PowerPoint2000 is a very convenient courseware making software, which is convenient for everyone to make a presentation slide integrating words, charts, images, sounds and video clips. Because PowerPoint also provides what you see is what you get, you can easily edit the presentation on the screen. This paper introduces how to use PowerPoint to make slides with examples. Learn how to create a new presentation. Click the Start menu, and then click the PowerPoint2000 application in Programs to start PowerPoint2000. At this point, we will see (as shown in figure 1) the selection interface for creating a new presentation. Here are three ways to create a new presentation: content prompt wizard, design template and empty presentation. These three methods of generating presentations can be said to have their own advantages. Let's understand the steps to create a new presentation using these methods. 1. The content prompt wizard can guide you to quickly create a set of professional presentations step by step by using the prompt operation of the content prompt wizard. This is the easiest way to make a new presentation. Select the content prompt wizard. You just need to select the theme of the presentation and follow the instructions in the wizard. PowerPoint will open a sample presentation. You can add your own text or pictures to the sample text. If the sample presentation doesn't meet your requirements, you can easily add or delete slides, add pictures or other items you need. When you are finished, click Save on the File menu, name the presentation, and then click Save. Figure 12. Design Template Select Design Template and select the required template, and then you can add your own text or pictures to the pre-designed basic frame. We can also customize the layout of each slide and type the title and anything on each slide. When you are finished, click Save on the File menu, name the presentation, and then click Save. 3. Empty Presentation If you want to create a presentation according to your own ideas, please select an empty presentation. An empty presentation allows you to expand your creativity from a blank page, and PowerPoint will not provide any design elements or suggestions. After selecting an empty presentation, select the desired layout for the title slide. Then type the title and anything you want to add to the title slide. When the title slide is finished, click General Tasks on the Formatting toolbar, and then click New Slide. Repeat the above steps for each new slide and modify the presentation as needed. When you are finished, click Save on the File menu, name the presentation, and then click Save. Introduction D Making a presentation with a design template The following author introduces the practical application of PowerPoint by taking how to make a presentation of a term report with a design template as an example. 1. Create a new presentation Select a design template, and then click OK. At this point, we will see the new demo dialog box and switch to the demo. Then select Keynote Speech from the Presentation tab (hint: a preview will appear in the right box of the dialog box) and click OK (as shown in Figure 2). At this time, a beautiful slide prototype has been displayed before our eyes. 2. Text Input Figure 2 In the slide view, click anywhere of the text to be modified, and the light border around it will be replaced by a wider diagonal border. There is a flashing cursor prompt in the box, indicating that you can enter text here. Then we modify the text as needed, and the default values of font, font size and color are provided by the template. If you are not satisfied, you can use the mouse box to select the text to be modified, and then select the font, font size and color. To add text outside the placeholder, click Insert, and then select horizontal or vertical in the text box. If we want to modify the list of items on this slide (such as bullets with dots on the left side of the text), such as adding or deleting items, it is also very simple. Just click anywhere on the text of the item to be modified in the slide view, and then press Enter at the top line of the item to be added, and a new bullet will appear. If the bullet text is longer than one line, PowerPoint......& gt& gt Question 10: Find inspiration for poster design. It is urgent. In general, if I want to get the poster design, I will go to Jiushi Graphic. Maybe it will be enlightening. You can go and have a look. Description of environmental protection poster design material name: creative poster design template.

Pixel size: 356 1×5337, etc.

Number of pictures: 148.

Material format: JPGPSD.

File size:13.29g.

Generally speaking, posters can be divided into the following categories according to their contents:

1, movie poster This is a kind of poster that the cinema announces the name, time, place and content of the movie. Some of these posters will be accompanied by simple posters to vividly draw the main characters in the film, so as to expand publicity.

2. Posters such as acrobatics and sports competitions at literary evenings are similar to movie posters. Its content is a kind of performance that the audience can enjoy in person. Generally, such posters are very participatory. Posters are usually designed to be novel and attractive.

Extended data

use

1, advertising poster: it can be spread to the society, mainly to improve the visibility of enterprises or individuals.

2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.

3, corporate posters: approved by the corporate sector, he can use some ideas to control employees and cause thinking.

4. Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.

5. Movie and TV drama posters: a common way of publicity. By understanding the characters and themes of film and television dramas, we can make posters to achieve the publicity effect.

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