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Case Disassembly: After 90s, a hot mom sent a latex pillow sold in Weibo for 1.28 million. What tricks did she use?
Title: Go to Thailand and personally witness the birth of a latex pillow before you dare to open a group for the girls!

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(Title type: story type, a story unfolds slowly, which greatly satisfies the reader's curiosity and wants to find out.

"I" and "individual": the first person, to close the distance with readers.

"Girls": Personalized and more fully presented, conveying great trust. ")

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I went to Thailand last month, and this trip was devoted to investigating latex pillows. Latex pillows have been on fire in recent years, but the whole market is in a mess and the water is particularly deep.

Came to the latex forest in Luo Yong, the second largest latex producing area in Thailand. On this trip to the source, I personally experienced tapping. I saw fresh milk flowing down from the tree and delivered to the factory within three hours. I also participated in every link of processing and quality inspection. I felt particularly safe when I saw our bulky goods coming off the production line and being put into containers for China.

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(The first sentence in the first paragraph of the article introduces the current market environment of latex pillows, briefly expounds the author's motivation to leave for Thailand this time, and undertakes the title to meet the readers' expectations for the article. )

(The author attaches his own photos, plus what he has seen and heard, which makes readers feel relaxed and natural, just like reading travel notes, which greatly narrows the psychological distance with readers. )

Official documents and letters

It is too difficult to buy natural latex pillows made in Thailand now. It's all pits!

First of all, you have worked hard to check the explosions bought by Raiders. The high probability is that the brand operated by the travel company is sold to tourists. The fact is, whoever makes a high profit will sell it. A pillow of more than 700 yuan will cost a tour guide more than 300 yuan. ......

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("It's too difficult, it's all pits", the author throws out the pain point directly, and then starts to design the scene, which causes readers to think or sing. )

("Hard Search Raiders" is a scene that many people are familiar with. In order to buy authentic good products, all kinds of online search strategies will make readers substitute themselves into that scene at once and can't help but keep reading. )

(The author mentioned the chaos in the industry, all kinds of hidden rules, and set up a "hook" to mobilize everyone's emotions. When I think that what I bought at a high price is "operated by a travel company" and "exclusively for tourists", a bedside guide will get nearly half of the commission, and two thoughts will arise: 1 Are the ones I bought the same? 2. How can I buy a good one? So I can't wait to look down. )

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It is very lucky to buy local brands in Thailand. 85% of latex pillows are made in China.

It's not that domestic production is not good, the problem lies in the latex stock solution. As you know, it takes more than half a month for milk imported from Thailand to be shipped to China, and a lot of ammonia water must be added to keep the stability and safety of latex.

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(Then the author mentioned that "85% of latex pillows are made in China", and readers can't help wondering, what happened to domestic pillows? )

(So the author immediately gave a reply in the next paragraph, which is not bad at home, but in the transportation process of more than half a month, such as a large amount of ammonia to maintain the stability of latex. Although readers don't know what ammonia is about, everyone thinks that it is not good to overdo it. Therefore, the author does not need to cite any scientific evidence to prove it. He only needs to reach an instant understanding with readers on the basis of "you know", and there is a tacit understanding between good friends in order to gain the trust of readers. )

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The anti-mite and anti-bacterial effect of latex pillow, hehe, if it is not produced by a regular factory in Thailand, listen to the story. The milk collected from trees must be transported to the factory within 3 hours, and must enter the production process within 24 hours, otherwise the latex protease will fail, and there will be no need to prevent mites and bacteria.

Therefore, the purchase of latex pillows must be genuine Thai origin, and it is a regular manufacturer, and there are many black workshops in Thailand.

Many pillows have only 35% latex content, so we can say that they are 100% natural latex pillows. Then it is mixed with petroleum extracts such as styrene-butadiene rubber, which contains radiation and may also contain carcinogens. God knows what to sleep on every day.

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(Next, the author lists some data and skillfully uses fear to arouse readers' fear. )

(Latex pillows need to be "produced by regular manufacturers in Thailand", "must be delivered to the factory within three hours" and "must be put into production within 24 hours", otherwise latex pillows will lose their ability to prevent mites and bacteria; Moreover, most pillows are doped with petroleum extracts, which will "cause cancer". )

(The phrase "God knows what to sleep on every day" is like a spit among friends, arousing readers' fear and gaining readers' trust. )

(The use of a online celebrity expression pack asks unscrupulous manufacturers, "Will your conscience not hurt?" Let yourself and readers stand on the United front at once and fight against unscrupulous merchants together. We also expect safe and reliable products to appear. )

Official documents and letters

We have at least eight hours of intimate contact with pillows every day, and the children sleep next to us, so this is also the purpose of my visit. I want to thoroughly understand the inside story of latex pillow and find a truly trustworthy latex pillow before I can recommend it to you.

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When readers began to expect a safe and reliable product to appear, the author explained the purpose of this trip to Thailand, that is, to find a good product to recommend to everyone. When emotions are rendered to the extreme, products appear, just right. For readers, it is not a blunt advertisement implantation, but a "timely help" benefit, which everyone will gladly accept and even begin to expect what kind of product this is. )

(Next, the author didn't directly throw out the introduction of the product or the purchase link of the product, but continued to tell the story of this product, in order to let readers know this product from their own point of view, and let everyone know that this product is not recommended to everyone casually, but recommended after in-depth understanding. )

("The brand has a history of more than 40 years in Thailand", and consumers often have no resistance to historical old shops. On the one hand, the existence of a product for so long is enough to show the popularity of this product; Secondly, the brand has worked hard for so long, and will not smash its good signboard for so long for some short-term benefits. )

("Many Thais grew up asleep", and we always like to say "We grew up listening to someone's songs". The author used this sentence to show the Thai people's love for this product and won the trust of readers at once. )

Official documents and letters

I am honored to meet Mr. Zhuang Paiji, President of the Thai Chamber of Commerce. He is a former Thai Minister of Commerce in China and has been committed to promoting the development of Sino-Thai trade. I learned from him that TAIPATEX's background is really professional and powerful.

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(The author posted a photo of her with the president of the Thai Chamber of Commerce. With the help of authority, it highlighted the strong professional background strength of this product and made readers feel the author's intention. In order to help you find a good pillow, they all found the president of the Thai Chamber of Commerce, and at the same time raised this matter to the height of "promoting Sino-Thai trade", which shows the importance and authority of this product. )

Official documents and letters

In Thailand, a big latex country, TAIPATEX occupies 45% market share, and the appropriate industry number is 1.

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As a big latex country, there will naturally be many latex manufacturers, and this brand can occupy as high as 45% market share in the industry, which makes readers realize that it is not only a good brand, but also a big brand with high sales volume, which shows that the quality is good enough to some extent. )

Official documents and letters

The King of Thailand personally awarded him the Lifetime Achievement Medal, which can be said to be a great god in the latex industry.

In order to learn advanced rubber technology, Dr. Boontham went to London International Rubber University for further study when he was young, and obtained his doctorate at 1978.

This is a certificate issued by London International Rubber University ↓

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At the same time, the lifetime achievement medal awarded by the king of Thailand, the certificate of London International Rubber University, and his process of becoming a great god step by step are attached. The authority of the product, the recognition of the country and the reputation of the industry are all displayed incisively and vividly. )

Official documents and letters

Dr Boon Tham Nithi-Uthai, the current CEO, was awarded the reputation of "Father of Latex" by the Thai royal family.

△ Boontham, the current CEO, was awarded the reputation of "father of latex" by the king.

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The appearance of this figure has established a high brand authority for the product and won the trust and even respect of readers to a great extent. )

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Next, please join me to see how the real Thai-made latex pillow is produced!

Anxious girls can directly click on my two small videos, which record the whole process of product tapping and testing, and there are many interesting popular science, which is very exciting ~

I personally experienced the percussion, which was spelled out by Ma Bao.

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(Next, the author shows the whole process of product tapping and testing through words and two videos. )

(While experiencing the real scene, explain the selling point of the product. This kind of "detail description" is more realistic, especially highlighting the "natural" characteristics of "natural latex", that is, the scene you saw flowing directly from the tree after cutting a knife. Interesting scientific experiments not only increase your knowledge, but also highlight the scientific and professional nature of the product through experiments on shock absorption and elasticity. )

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(Through a small part of "the first experience of tapping rubber", the author also described his experience of participating in tapping rubber, which is a bit like travel notes, enhancing the reader's experience and increasing the readability and interest of the article. )

("My hands are almost broken"-touch; "Throw it down! Fresh latex juice "-vision; "Light fragrance"-sense of smell gives you the feeling of being there. )

(using knowledge points: description of sensory experience. )

Official documents and letters

It takes about 15 minutes to collect a tree, and it must be cut down before the sun rises at 8 o'clock and sent to the factory. If it is not put into production within 24 hours, the milk will go bad.

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("15 minutes", "before 8 o'clock" and "within 24 hours" are a series of numbers, which emphasize the urgency of making natural latex products, thus highlighting the professionalism and attitude of products and telling customers that such accurate grasp is only to preserve the protease activity in latex. And the product made in this way has the magical effect of "anti-mite and anti-bacteria" of latex pillow)

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(Next, the author shows the sharp contrast between Thailand's natural latex processing technology and ordinary synthetic latex processing technology, so that customers can clearly see the differences and make judgments. )

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Therefore, you must buy a latex pillow made in Thailand! No matter how good the technology is, it is useless without fresh milk!

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(The sentence "You must buy a latex pillow made in Thailand, no matter how good the technology is, it is useless without fresh milk", which shows the author's position and tells everyone the necessity and safety of choosing natural latex. )

Official documents and letters

High-quality latex is really rare. It takes 7 years for a latex tree to grow, and it can be collected in about 20 years. TAIPATEX selected 15-20 years old mature latex tree.

Such a tree can produce 300 grams of wet latex a day, which is equivalent to 100 grams of dry latex.

We have a pillow of about 1.3kg, and it takes 1 latex pillow to produce 13 trees 1 day.

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(Next, "the milk collected by 13 trees on 1 day can meet the production of 1 latex pillow", which highlights the scarcity of raw materials through a series of figures, and sets a "price anchor point" to pave the way for the rationality of the price later. )

Official documents and letters

Touch the latex pillow that has just come off the assembly line with your own hands. Q-bomb is comfortable and I really want to sleep with it.

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△ The pillow that just stepped off the production line bounced like jelly.

Well, it's the faint smell of latex dripping from trees ~

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△ The fragrance of natural latex

The weight of different parts of the mattress is different, and the latex density is also different.

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△ Different pressure-bearing designs and many air holes make it very comfortable to sleep in summer.

I feel very relieved to see that the milk is collected back to the factory, processed, inspected and then put into containers and shipped to China. I will give the girls real Thai blood.

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△ This is the origin of Thailand I want.

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(The part of visiting the factory still uses the writing method of "sensory experience". Q-bomb's comfortable touch, faint latex flavor and the vision presented in the photo once again make readers feel the same. )

(The density of latex is different in different parts, including the design of back air holes and the upgrading of fabrics. By magnifying the details, readers can feel the sincerity and intimacy of this product, and every detail is checked at every level. )

(Here, the author also quietly hinted that the products are directly loaded into containers through quality inspection from the factory, which belongs to brand direct sales and saves intermediate links, so there will be a certain price reduction. )

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(The next shopping part, on the one hand, shows the use scene of latex mattress and pillow, on the other hand, it also does three related tests again. )

(Using "extreme testing", there are implantable scenes, scenes of product use, and scenes of various "ravaged" products. Here is the most intuitive and strong feeling for readers through a large number of visual displays, which makes readers feel that what they buy is exactly the same as that in factories and shops, so that everyone can rest assured. )

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(A wave of favorable comments from customers has struck, and several typical comments that users are most satisfied with are specially extracted and presented to readers. )

(The use of this "customer testimony" and the selected testimony successfully hit the core needs of readers)

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(Next, the presentation of the test report is an authoritative proof, highlighting the professionalism and authority of the product, reducing the risk of readers' purchase and gaining readers' trust. )

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Briefly introduce several products to girls ~

First of all, the four pillows have subtle functional differences, and girls can choose according to their own needs.

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(Next, the author highlights the professional knowledge of different products through the differential introduction of different products, the differences of specific attributes and the outline of different use scenarios. According to different people and different needs, there are corresponding products to meet them. )

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Official documents and letters

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Our products are directly supplied by brands, eliminating all intermediate links. Three independent latex pillows-cervical vertebra breathable pillow PT3S, neck massage pillow PT3CM, breathable shoulder pillow PTH-won the ultra-low price of 199 yuan for girls, so low that they don't feel bad when they change all their pillows at home.

Their price in the flagship store starts from 329 yuan ~

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Customers who buy pillows can also get1taipatex u-shaped neck pillows, limited to 3000, first come first served! Every time you buy 1 pillow, you get 1 pillow. Only for customers who buy PT3S, PT3CM and PTH.

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(The focus is on "the ultra-low price that surprised the chin" and "there are still small surprises". Compared with the strong price of the flagship store, it successfully caught the reader's eye and aroused the customer's desire to buy. )

(The "time limit" is set in the "Little Surprise" section, which highlights the sense of urgency and makes readers feel that if they miss it, they will have nothing, and if they miss it, they will regret it. At the same time, the "small surprise" will make readers feel that they not only earned a cheap product, but also got another gift, which is a rare opportunity and will be purchased immediately. )

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Finally, thank you for your warm hospitality. After work, I also beautifully put on Thai clothes and felt a Thai style.

The traditional Thai clothes they prepared for me are so beautiful that I like them very much ~

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(Finally, the part of "Feeling the customs of Thailand" starts with Thailand and forms a complete ending, instead of abruptly ending with the price, giving readers a very real reading experience. )

Summary:

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