The introduction of a sudden epidemic caught us off guard. China's manufacturing industry and import and export trade have been greatly affected, which is of course the most fatal to the shopkeepers. In the case of an epidemic, how should shop operators develop profits? This problem also bothered me for a long time, until I found the advertisement in Tencent's circle of friends-pushing this product nearby, I realized that the epidemic was no longer a nightmare for businesses. I started to contact Tencent advertising in 20 years, and I have served many local businesses, among which I have done a lot of small and medium-sized enterprises such as catering, fitness, yoga and beauty. They all have a common problem, that is, it is difficult to get customers, especially the boss who just started a business. There was not enough manpower, and he had to send someone to distribute the menu. This traditional propaganda mode is good, but it takes too much time, especially when the weather is hot. People can be dehydrated, so let's talk about how nearby push helps enterprise marketing. As the picture shows, these are the customers I have served here. The logo header, advertisement name, advertisement copy and advertisement picture of the advertisement will be displayed above, and the store location will also be displayed below. By looking at the pictures, we can know that their similarity is caused by activities. The following are some suggestions for promotion activities in various industries. 1. The catering industry can make full reduction (for example, when the activity is full 100 minus 20), package activities (for example, package activities composed of several products), discounts (for example, you can enjoy a 10% discount when you arrive at the store) and gifts (you can send samples when you arrive at the store). 2. The fitness industry can do a single experience activity (for example, click to receive a single experience price in 9.9 yuan). 3. The beauty industry can do a single experience activity (for example, click to receive the 9.9 yuan single experience price). Because the catering industry is different from other industries, it needs to be drained to stores. Other industries mainly need the telephone form of customers, so the links are different. Let's talk about how this advertisement helps us to promote. 0 1 push nearby ◆ The copywriting of advertising promotion mainly defines and selects promotion activities according to the needs of customer stores. Generally, there are: the opening of a new store (this is mainly to be a publicity shop to let the surrounding customers know about the store), new product concessions (such as new products on the market, which can be purchased now for only * * yuan), anniversary celebration (also a publicity shop for new and old customers), experience class (this) ◆ The advertising outer layer of the advertising promotion link is displayed in the form of pictures; Use activities to attract customers to receive coupons or take orders, and then go to the store to verify; You can also get the customer's contact information when the customer gets the coupon. Customers can not only call us, but also take the initiative to contact customers, and also support jumping to public comments for purchase. These are three existing links nearby. ◆ Advertising picture design is generally provided by customers. Of course, if you need to shoot at home, it is also possible. The company also has a professional shooting team and professional artists to design the outer pattern of advertisements according to the original materials provided by customers. ◆ The content of advertising service requires customers to provide account opening information (business license+front and back of enterprise ID card) before arranging the account opening process. After the account is opened, the gold medal operators will be arranged to be responsible for the construction and delivery of advertisements one-on-one, and the advertising activities and materials will be revised at any time. It is recommended to modify it every 7- 15 days. ◆ Advertising time: Advertising is promoted monthly by subcontracting, lasting for one month, one quarter and half a year. The average target users are 2000-4000 per day, and the monthly traffic is about 654.38+ 10,000. ◆ Advertising account opening information, business license+legal person ID card is enough. Brands need brand authorization, and swimming needs high-risk licenses. ◆ General customers will put advertisements in the range of 3-20km near their stores (you can define your own choices), and you can mark up to 10 positions, but this will divert traffic. Chain stores suggest that a single store can open multiple advertising accounts, which has the best effect. ◆ Age 14-60 years old or above can be selected by pushing the nearby age filter. ◆ Push two options for nearby gender screening. ◆ Screening of nearby people According to the analysis of Tencent's big data system, an advertising plan receives an advertisement for a user once a month. Customers who have left the number may be re-launched, and interested customers may be re-launched. ◆ The method of pushing nearby is mainly displayed at the position where we brushed the fifth article of the circle of friends for the first time, so that customers can get the coupons directly when they see it. After receiving the coupons, they can go directly to the store to show their verification. When they receive coupons, they can also get the customer's phone number. You can add customer WeChat or call customers directly to communicate.