The audience of Xiaohongshu platform is usually first-and second-tier developed cities, especially young people after 90. They love beauty and pursue a refined life. Most users are about 20-35 years old (mostly women) and have certain spending power. Strong purchasing power, high ability to identify products, focus on quality, not too sensitive to price.

Second, how to do the content

1, do a good job of positioning and create differentiated IP.

The purpose of positioning is to let users know that we are professional in this field. For example, if you want to build a slimming IP, then we can share some correct slimming skills. What is said here is correct, which means that if we can point out the wrong methods to ordinary people, including analyzing why many people have tried but failed. This will deepen our expert image in the eyes of users. When users think you are an expert in this field, they will naturally be willing to contact you if they have needs in this field.

2, looking for material, continuous output content.

The most important thing to make a little red book is how to continuously produce high-quality original notes. People who can't be original should at least be pseudo original, but it is recommended to be original as much as possible. If you want to do content, you must have certain material. For most people, it is no problem for us to take a few notes with professional knowledge, but it is difficult to take hundreds of notes. So how do we find the materials? It's actually quite simple. Go directly to Baidu or Tik Tok, WeChat official account and so on to search for this knowledge. There are many materials for you to choose from.

Third, how to leave contact information for Xiaohongshu?

One of the problems faced by many little red books is that they can't leave contact information in little red books. So what should we do? Let Cong Shao teach you how to skillfully leave our contact information in Little Red Book.

1, signature column

In the personal signature, add Weibo, email, WeChat, etc. If you want to leave a QQ mailbox, you can directly use the QQ number as the mailbox prefix. This is also the method used by many people. If it is another mailbox, you can use the automatic reply function of the mailbox to guide users to WeChat, other Weibo, WeChat, etc. And use homophonic words more, don't worry that users don't understand. After all, people who play little red books basically know this routine.

2. Note pictures

Make a little red book, either send soft text or send video. This is the best place to add contact information and the worst place to leave contact information. This is because as long as keywords such as WeChat and QQ appear in your advertisement, violations can be detected immediately. Therefore, the best way to add contact information in notes is to add it to pictures.

3. Guide private information

As long as users can trust themselves privately, they are basically accurate customers. After all, only interested users will actively send private messages. So, how can we make users trust us actively? There are two ways, one is to guide customers to chat directly with tuba, and the other is to guide customers to chat privately with trumpet.

Note that the system will detect the contact information sent by private message, and keywords such as WeChat will be detected, and the punishment is very serious. In the process of private messages, you must be cautious, or you can take the initiative to send private messages to customers. The key to successful drainage lies in these small details.