The Little Red Book and Tik Tok have their own characteristics and different audiences. Xiaohongshu focuses on consumer experience and lifestyle, and its users are mostly young people and women, which is suitable for brands and businesses to promote marketing. Tik Tok mainly focuses on short videos, and its users are mostly young people and teenagers, who gain benefits through advertisements and rewards. Which is easier to make money depends on personal interest, specialty, brand or product type and target audience.