The first part: Overview of the project book. Make a general statement on the project book as a whole (concise and to the point, with prominent focus).
① Project theme ② Implementation object (target population) ③ Implementation area ④ Project duration ⑤ Problems to be solved and expected goals to be achieved.
The second part: project background 1, project background analysis.
Briefly analyze the relevant background of the project (including the cause and necessity of the project, the conditions for implementing the project), the experience and lessons of similar projects in the past and the relevant policy environment.
2. Project problem analysis
① What fundamental problems do you want to solve through the implementation of the project?
② What are the key factors leading to these problems?
(3) What are the adverse consequences of the problem?
Part III: Market prospect of the project. What is the goal of the project?
1, an accurate statement of the expected goal of this project.
2, should try to conform to the specific measurable, achievable, time-limited principle.
3. Project objectives can be divided into general objectives and sub-objectives. The overall goal is a macro description of the overall goal of the project, and the sub-goals are a series of specific goals with strict logical relations formed to achieve the overall goal.
4. Feasibility analysis (written from the perspectives of reliability of experimental materials, experimental methods, feasibility of design and predictability of theory). )
The fourth part: marketing strategy 1, planning purpose and overview.
Make marketing plan according to market characteristics.
2. Analyze the current marketing environment.
(1) market situation analysis and market prospect forecast
① Marketability, actual market and potential market conditions of products. ② Market growth. ③ the psychology of consumers.
(2) Analyze the uncontrollable factors that affect the product.
① Macro environment? ② Political environment
③ Changes in residents' economic conditions (consumer income level, consumption structure, consumption psychology, etc.). , greatly influenced by the development of science and technology).
3. Marketing strategy (specific marketing plan)
(A) marketing purposes
Expand the market smoothly with a strong advertising offensive, accurately locate products, highlight product characteristics, and adopt differentiated marketing strategies.
(B) product strategy
Through the analysis of the opportunities and problems in the previous product market, reasonable product strategy suggestions are put forward to form an effective combination and achieve the best results.
(3) Price strategy
① Pricing target ② Determining demand ③ Estimating cost ④ Selecting pricing method ⑤ Selecting final price.
Part v: financial analysis 1, capital structure and upfront investment?
2. Financial budget and analysis
① the company's financial budget method
1) Long-term budget (according to the budget data of fiscal year)
2) Short-term budget (quarterly budget data)
② preparation of the company's financial budget
Part VI: Investment and risk analysis. Source of project risk: the project's own factors: risks caused by project-specific factors or estimation errors.
External factors: ① Project income risk ② Investment and operation cost risk ③ Financing risk? ④ Other risks
Second, the project risk analysis ① Similar new technologies
(2) The emergence of new products?
③ Competing for market share.
Three. Risk Adjustment of Investment Projects (I) Measurement of Project Risk
1, sensitivity analysis (sensitivity analysis is the degree of influence of the change of input data on the net present value of the whole project under the assumption that other data are unchanged, and it is the most commonly used method in project risk analysis. )
2. Scenario analysis (scenario analysis is used to analyze the difference between the net present value of a project in the best, most likely and worst case. Different from sensitivity analysis, scenario analysis can simultaneously analyze the influence of a group of variables on the project net present value. )
3. Monte Carlo simulation (Monte Carlo simulation is a method that combines sensitivity and probability distribution to analyze project risk. )
4. Decision tree method (Decision tree is a tree image method to display a series of related decisions and their expected results. )
(2) Disposal of project risks
1, project risk and company risk (determined equivalence method, discount rate risk adjustment method. )
2. Determination of equivalence method (the determination of equivalence method is a method to adjust the cash flow related to the project. )
3. Risk-adjusted discount rate method (the determined equivalent method is to adjust the risk of cash flow, and the risk-adjusted discount rate method is to adjust the discount rate. )
At this point, the above is the whole content of the project plan writing guide. This paper mainly explains how to write all parts of the project plan.