Copywriting of Mid-Autumn Festival promotion activities in beauty salons (6 practical articles) (1)? Activity theme:
? I'll wait for you to meet me at magpie bridge.
? Activity time:
? 20xx August13 ~ August 20th
? Activity purpose:
? Summer itself is a good off-season, and an activity is needed to drive the economic growth of beauty salons. If the beauty salon can cause the necessary sensation after this promotion, it will certainly do no harm to the beauty salon. Promote beauty salons through various channels and expand the influence of beauty salon franchisees. Improve the popularity of word of mouth, thus stimulating customers' consumption behavior and improving the future performance of beauty salons.
? Activity preparation:
? 1. Integrate customer information resources and publish specific activity plans through a unified platform. For example, Valentine's Day activities are released to customers through print media, LED lights outside stores and telephone messages.
? 2. Since it is a Valentine's Day activity, although it is a traditional Valentine's Day in China, the gifts that couples like are nothing more than chocolates, music boxes, flowers, perfumes, ornaments and other items. Therefore, beauty salons may wish to organize this promotion in conjunction with flower shops, jewelry stores, cinemas, restaurants and other businesses to enhance their influence.
? 3. The activity plan should be flexible, which can be changed according to the specific promotion actual situation, and can also be supplemented and adjusted according to the actual situation of the beauty salon.
? Activity information:
? 1. Love is infinite. Cooperate with local jewelry, cosmetics and wedding photography manufacturers to supply event gifts. Customers who spend all their money in 500 yuan in beauty salons during the activity can enjoy 50% discount on jewelry, jewelry and photography.
? 2. Love each other. Valentine's Day is to commemorate the beautiful emotional story of the Cowherd and the Weaver Girl, but they can't enjoy it together every day, but we can. In the beauty salon, I might as well hold a photo-taking activity with my lover. Collect and collect photos of couples, couples and family members from WeChat clients, Weibo, QQ or websites. Finally, I took 10 photos on August 20th and got a nursing card worth 2888 yuan.
? 3. Waste emotional films. Many couples will choose to go to the cinema to watch a beautiful emotional film on Valentine's Day. Beauty salons can seize this phenomenon of customers and give two free movie tickets to the first 10 consumers every day during the activity.
? Precautions for activities:
? We must do a good job in publicity during the event, especially the propaganda words need to be carefully designed. "Romantic" with important emotional appeal, thus attracting the attention of female customers in love. At the same time, it is necessary to set a good sales target, divide the task into three beauticians, and reward the beauticians who reach the activity target immediately after the activity, so as to stimulate their enterprising spirit for the next activity.
Copywriting of Mid-Autumn Festival promotion activities in beauty salons (6 practical articles) (2)? In fact, every industry has the difference between off-season and peak season, which is inevitable. Only by making preparations before the off-season can we avoid losing more benefits in the off-season. Beauty salons have always been service-oriented. As long as you seize the opportunity to let consumers know that your store is doing activities, even in the off-season, it will not affect the performance of beauty salons.
? 1, integral system
? Points system is the most common promotion method in beauty salons, which uses points to promote customer consumption. When the score reaches a certain value, you can experience the project for free or discount the product. When the beauty salon is facing the off-season, we can let the members in the store redeem points. In terms of promotion, we are recommending new products to customers, so that customers in beauty salons in the off-season can still be hot. Note: products sold to customers in off-season should be guaranteed to be needed by customers according to the popularity of the market. Only in this way can we persuade customers to buy products.
? 2. Discount promotion
? Nothing attracts consumers more than discounts. When the beauty salon focuses on discount activities, all women who love beauty will come in and have a look. I hope to buy the products I need with the least money. The off-season of beauty salons is usually in summer. For people in the beauty industry, intense ultraviolet rays in summer do great harm to human skin, so in the discount, products such as cleaning and whitening can stimulate consumers' desire to buy.
? 3. Experience promotion
? As early as a few years ago, in order to attract customers, many beauty salons engaged in some free experience promotions in the market, which led many customers to fall into the trap of setting money. I'm afraid it's hard to attract customers with the promotion of free experience now. Then why don't we use another promotion method to impress our customers? For the top ten customers who enter the store to experience the products for free, the real customers really feel the curative effect of the products, as long as one person buys them. I believe other customers will also be attracted. This kind of promotion can not only break mutual distrust, but also save a lot of costs for beauty salons.
? If you want to keep beauty salon franchisees away from the off-season, you must know how to promote the best-selling products in the market. As long as it can meet the needs of customers, let customers feel that they have got the greatest benefit. Will not let the beauty salon franchise stores fall into the status quo of no customers.
Copywriting of Mid-Autumn Festival promotion activities in beauty salons (6 practical articles) (3)? 1, "Moon Beauty is More Beautiful" makes everyone in Mid-Autumn Festival beautiful.
? This theme mainly focuses on the service of beauty salons to customers, taking this as the theme, making a reasonable promotion combination to promote customer consumption. You can refer to the following promotion cases: the flowers are similar every year, and the people are different every year. "Moon beauty is more beautiful". Come to XX Beauty Salon this Mid-Autumn Festival to reap the joy of careful design and change. Get to know it now and start your autumn beauty-seeking trip!
? 2, Mid-Autumn Festival reunion season: send your family a healthy and beautiful.
? This theme is mainly about the cultural marketing of Mid-Autumn Festival. In addition to sending moon cakes, Mid-Autumn Festival can also send beauty and health. With this as the theme, beauty salons can consider combining some businesses for horizontal alliance. In the formulation of publicity content, we can focus on some services with obvious immediate effects, such as perm eyelashes or hand guards. In a specific business circle, beauty salons had better promote sales according to their specific services.
? For example, during the event, all customers can buy a special package of "Mid-Autumn Festival Beauty Gift" (worth 988 yuan) in the beauty salon and give it to their families; In the details of the package, you can arrange some products or services with health and maintenance as the main functions.
? Mid-Autumn Festival Promotion Plan of Beauty Salon:
? 1, sold at a discount
? Discount is the most commonly used promotion method in beauty salons. During the Mid-Autumn Festival promotion, beauty salons can give customers discounts to sell goods or services. Although the profit of beauty salons will be reduced, it can make customers feel affordable, thus retaining more customers.
? 2. Free trial promotion
? It is also a common promotion method for beauty salons to let customers personally feel the service and product quality of beauty salons and let the effect persuade customers to buy them. During the Mid-Autumn Festival promotion, beauty salons can gather a group of customers who are interested in buying and try it out for free at a given time, so that the guests can experience the effect first and then cultivate them into customers.
? 3. Membership promotion
? In the Mid-Autumn Festival promotion plan, members should set up a member-only shopping area and a supporting member promotion plan, so that members can get benefits from shopping, or hold various lectures and social gatherings open only to members to show their dignity.
? 4. Promotion of activities
? During the Mid-Autumn Festival, beauty salons can also carry out some meaningful activities for beauty salons, such as: beauty salon customer lottery activities, Mid-Autumn Festival beauty production and other activities. On the one hand, it can promote customers' desire to buy, on the other hand, beauty salons can also use these activities to show their image.
? For most beauty salons, a good promotion method is not grandstanding, but targeted. Therefore, 138 also reminds beauty salon operators to carry out feasible promotion according to their own conditions and strength, which is also the key issue that beauty salons should consider when promoting holidays.
Copywriting of Mid-Autumn Festival promotion activities in beauty salons (6 practical articles) (4)? First, the beauty salon New Year promotion theme:
? Happy new year, big gift!
? Second, the beauty salon New Year promotion time:
? _ _ year 65438+1October 27th-_ _ year February15;
? Third, the beauty salon New Year promotion purpose:
? 1. Use the New Year promotion to expand new customers;
? 2. Stimulate customers' spending amount and improve the sales performance of beauty salons;
? 3. Strengthen emotional communication with customers and consolidate customer loyalty.
? Four, the beauty salon New Year promotion form:
? Points+Lottery+Emotion
? Five, beauty salons New Year promotions:
? 1, card promotion:
? New customers can enjoy preferential card opening policy when they apply for cards during the promotion period of new year. In addition, customers can also get corresponding surprise gifts from beauty salons!
? 2. Points redemption promotion:
? _ _ During the New Year promotion period, all customers who are members of beauty salons can enjoy 2 times points, at the same time, they can also get coupons for returning to 400 yuan when most products are purchased at a discount of 1000 yuan, and they can also be redeemed for the corresponding New Year promotional gifts. Buy more and return more!
? 3. Lottery promotion:
? During the New Year promotion activities of beauty salons, customers who spend all of 680 yuan (including 680 yuan) in beauty salons can take part in a lucky draw (that is, the area in the turntable is divided into 100 yuan, 150 yuan, 200 yuan, 250 yuan, 300 yuan and 500 yuan, and which area the customer points to when turning the turntable, and cash the winning cash on the spot. )
? Six, beauty salon New Year promotion matters needing attention:
? 1, beauty salons must properly decorate the inside and outside of the store before the New Year promotion, so as to create a happy atmosphere for customers and stimulate their desire for consumption.
? 2. Before the activity, the beauty salon manager must assign the work arrangement of each position to avoid mistakes in the activity.
? 3. After the New Year promotion, every employee participating in the activity should submit a work report, summarizing the success and shortcomings of this activity and laying the foundation for the next successful promotion.
Copywriting of Mid-Autumn Festival promotion activities in beauty salons (6 practical articles) (5 articles)? Theme of the event: Welcome the New Year, be grateful and give back.
? Activity time: 65438+February 3, xx1-XX 65438+1October 5.
? Activity description:
? 1, beauty market analysis
? 65438+ 10 1 3 is a national holiday, so it is bound to trigger the first wave of beauty sales frenzy in the new year, and during this time, major beauty salons will certainly seize this opportunity to attract customers to show.
? Start a strong promotion. In order to seize the market share of beauty salons in the new year. To a certain extent, know about competitors, know about the promotion plans that have been formed by major competitors, and the information of opponents that are still in the embryonic stage of planning.
? Information. Generally speaking, the promotion activities of beauty salons mainly include "one yuan lottery", "package gift" and "in-store gift" to gather popularity.
? 2. Market strategy
? In order to get the first shot in xx years, the promotion activities of beauty salons' direct stores or single stores on New Year's Day are roughly divided into four schemes for promotion, so as to grasp the business opportunities of New Year's Day holidays.
? A. crazy beauty salon
? As long as customers come to the store for consumption on June 65438+1 October1day, and customers before entering the store 100, they can get a luxury gift package worth 3,000 yuan.
? The members are very polite
? (1) In order to thank our customers for their love in xx years, we hereby launch the "Member Courtesy" activity. 65438+1October1-65438+1October 3 customers who come to the beauty salon on the same day can get exquisite gifts as long as they enter the store with a membership card.
? (2) At the same time, during the activity, all members who hold VIP membership cards of beauty salon direct stores can enjoy preferential activities of 30% to 50% discount on special products.
? C. grateful members
? One year's support, in this new year, in order to thank customers for their love. In the next time, as long as members spend money in the store or deposit more than 1888 in advance, there will be exquisite gifts prepared for you by the beauty salon direct store. These include family entertainment travel awards, facial massagers and hair care instruments.
? Celebrate the New Year with firecrackers.
? In order to make customers feel the atmosphere of the New Year, traditional China people like to set off firecrackers in the New Year to create a good momentum for themselves. It is very dangerous to set off firecrackers in public places like beauty salons. So in order to
? To reflect the festive atmosphere, the beauty salon prepared several balloons indoors and stuffed some prizes in them. As long as you participate in the beauty salon's new year special project, you will have the opportunity to participate in this activity. More new years.
? Gifts are waiting for you to bring you good luck at the beginning of the new year.
Copywriting of Mid-Autumn Festival promotion activities in beauty salons (6 practical articles) (6 articles)? Activity theme:
? Zong Yi is fragrant and affectionate.
? Activity purpose:
? Every year during the Dragon Boat Festival holiday, beauty salons use this holiday to carry out a series of promotional activities, which can not only improve the performance of beauty salons, but also enhance their brand awareness, killing two birds with one stone.
? Activity time:
? 20xx June17 ~ June 22nd
? Activity information:
? During the activity, all customers and friends who come into the store for consumption can take part in making zongzi competitions, and customers and friends can get exquisite gifts provided by beauty salons.
? 1. is different from "Zongzi"
? Study Package jiaozi, all customers who come into the store for consumption during the activity can participate in this activity. Prepare the raw materials for making zongzi on site and invite customers who can make zongzi every day to participate. The time is set at half past five. There will be no dumplings, and there will be staff on site to teach in person. Choose the best zongzi from each can, and the beauty salon will provide a beauty salon boutique gift box set worth 5,000 yuan.
? 2. Send blessings and offer love during the Dragon Boat Festival
? The best way to improve the brand reputation of beauty salons in the shortest time is to hold public welfare activities. Dragon Boat Festival is a traditional festival in China, and it also has necessary historical allusions. Respect for the elderly is also a traditional virtue in China, so beauty salons may wish to join hands with some brand merchants on the Dragon Boat Festival to send happiness and health to the elderly in nursing homes. At the same time, it also brought them holiday blessings and sweet and delicious zongzi. In order to highlight the advantages of beauty salons, we can provide free massage care for nursing staff in nursing homes.
? 3. Taste "Zongzi"
? During the Dragon Boat Festival, beauty salons gave zongzi to every beauty salon product and project, which was tasteless. As long as you participate in the activities of tasting zongzi in our store during the activities, or as long as you spend money in beauty salons, you can get the corresponding Dragon Boat Festival greeting cards. After scraping, you will get the corresponding beauty products recommended by the free experience card of Zongzi with the United States.
? Activity preparation:
? It is not easy to mobilize all staff to educate and train beauticians in the early stage of the promotion activities of the Beauty Dragon Boat Festival Hospital. The main purpose is to strengthen employees' recognition of beauty salon promotion scheme and improve promotion skills and services. In order to make the Dragon Boat Festival promotional activities achieve good results, bosses must not forget training and mobilization!