How to open a health club? The following is the business plan of fitness club provided online, hoping to help entrepreneurs who are about to open a shop but are distressed and inexperienced.
The location of the gym must bring convenience to the masses, and there should be a wide place to park cars, which is more suitable for places with heavy traffic; Club management has obvious regionality, with 3? 6km is its main customer service area, and the location of the club is roughly divided into commercial area, office area and residential area; It can only be determined by analyzing the flow and income of people around.
Venue lease matters:
1。 Venue rental fee: accounting rent, deposit, property management fee, swimming pool fee, water and electricity fee, etc.
2。 Lease period of the site
3。 Annual incremental cost of site lease
4。 Payment method of venue lease
Gym venues and facilities:
First, the area: according to the actual needs.
Usually use a small club with an area of less than 800㎡, 800? 1500m2 is a medium-sized club, and1500m2 or more is a large club.
2. Space requirements: spacious, bright and ventilated.
The height of the gym and the distance between the columns are the key to whether the fitness club can attract bodybuilders. The fitness club is mainly open, with a height of more than 3 meters, ensuring a good visual sense and training space. The size of column spacing affects the utilization effect of aerobics hall, and the spacing of 8m is generally more common.
Three. Facilities and equipment
According to the actual situation, the main considerations are: the walking route of bodybuilders, the characteristics of each functional area and other factors, or safety considerations (fire exits, etc. With the cooperation of professional designers, it is an essential process to know the parameters of relevant parties and determine whether the property conditions are suitable for the meeting place.
1, club layout design
The plane layout of the club and the area ratio of each area are the keys to the design and successful operation of the club in the future. By region, it can be roughly divided into:
⑴ Front desk (service desk): cashier/delivery/consultation.
⑵ Leisure/rest area: reading and playing chess, with water bar and merchandise area.
(3) dressing area, shower area and bathroom: men's and women's dressing room/shower room/bathroom (steam room? )
(3) Equipment is divided into aerobic training area, free weight-bearing area and fixed equipment area.
5. Bodybuilding and Aerobics Hall: Set up an aerobics hall according to the overall area and teaching strength of the club.
[6] Yoga room: normal temperature yoga and high temperature yoga (can be used as a dance room).
The once-rotating bicycle house
2. Equipment design and decoration style of the club.
Support equipment:
(1) locker area equipment: lockers with locks (lockers), shoe racks, benches, etc.
⑵ Shower room equipment: hot and cold shower steam (steam room can be designed if conditions permit).
⑶ Aerobic training equipment: spinning bike, treadmill, elliptical machine, etc.
(4) Weight training equipment: equipment for training muscles in specific parts of the body.
5. Free training equipment: bench press, barbell, dumbbell, etc.
[6] Aerobics equipment: independent audio, cushions, dumbbells, pedals, fitness balls, etc.
(7) Rest area: water bar equipment, merchandise display cabinets, computers, televisions, telephones, stereos and other equipment.
Being staff clothing, medical emergency supplies, member gifts, promotional materials, etc.
Levies water, electricity, fire fighting and other equipment.
Decoration and style design:
⑴ Unique club logo design (located in the most prominent position)
(2) Signboards (displayed and designed in the most obvious way)
⑶ Interior decoration: determine the style of the club through material selection and main color (use murals to create a fitness atmosphere). And set up a coach introduction column, excellent staff list, health knowledge column, club precautions and regulations column, member information column, fitness card price column.
(3) Construction bidding and decoration.
Four, the domestic fitness club licensing procedures
At present, there are no complete regulations and industry regulations on operating fitness clubs in China, but they can be roughly.
Follow the following procedure.
1。 Before the opening of the club, it shall go through the fire safety inspection opinions, business license, business license, tax registration and other related procedures.
2。 Application of computer management software.
3。 The computer management of the club can complete the management of fitness cards (card handling, payment, card inspection, loss reporting, card replacement, etc.). ), locker management, cashier management. The management status of the club is all reflected in the computer information, and the managers can obtain the first-hand data conveniently, quickly and accurately, which is convenient for the rigid control and flexible management of the managers.
Analysis on the Market Environment of verb (the abbreviation of verb)
1。 Comprehensive environmental analysis
2。 Competitive environment analysis?
(v) Staff recruitment and training
Recruitment steps:
Publish recruitment information.
Preliminary screening of candidates.
Evaluate and interview the selected personnel.
Discuss the rights and obligations of both employers and employees.
Sign relevant contracts.
Recruitment requirements
General information: name, gender, education, native place, health status, work experience and experience.
Professional situation: it can be divided into two aspects: professional knowledge and professional skills.
Trial. Candidates are required to participate in practical work and assess their work ability.
personnel management
Training of employees and coaches: before the needed personnel take part in the work, they should be trained, which should include the following aspects: professional ethics, professional knowledge, practical work skills, team spirit and cooperation spirit, and instill the enterprise purpose.
Incentive mechanism. Motivation is an effective means to stimulate the enthusiasm of employees and expand the efficiency and energy of enterprises, which is mainly reflected by management regulations and systems. It includes the change of position and treatment, spiritual reward, material reward and so on.
Evaluation example. Quantitatively evaluate the workload, work efficiency, work quality and interpersonal relationship of each employee in the club.
For example, it is very important to establish attendance system and form, work assignment and completion evaluation form, especially the evaluation of fitness club customers.
Recruitment position:
Member consultant. (key), to have good sales ability.
Personal trainer. (Students in school) (Key) Requirements: Have professional knowledge of machine fitness and good basketball skills.
Customer service.
Logistics. Finance.
Cost control of fitness club
Process reselection: improving cost composition. For example, at present, in the first stage of the personal trainer course in the gym, the treadmill is basically used until you sweat slightly. But do you have to have a treadmill to warm up? From a technical point of view, warm-up can be completely replaced by low-weight strength equipment and limb combination movements. A treadmill costs tens of thousands of yuan, and it takes more than ten kwh of electricity a day. A few hours less, the enterprise will save a lot of equipment depreciation and electricity bills a year, especially in large fitness clubs with many branches. Do coaches and sales have to be separated? Don't personal trainers have to patrol the field? Does the club have to have a hot bath? Do personal trainer courses have to follow four processes: warm-up, strength training, aerobic training and stretching? Does the club have to have free aerobics classes? Every process has room for re-selection. The key is whether we have an improved mind. The difference in profit lies in the small processes.