A naked bath travel company in the United States used a photo of a naked beauty lying on the beach to advertise, and the advertising words read:
How free and unrestrained! This will take you to the most beautiful beach in Europe. Strong sunlight will tan your whole body, and pure seawater will moisturize your bare skin. Different from this advertisement in the United States, the next advertisement of the British Tourist Association is full of rich cultural atmosphere. This advertisement was once praised as "excellent enterprise advertisement" and won an international advertising competition award. The advertisement is as follows:
Strolling in the sleep of successive monarchs
In the henry vii Chapel of Westminster Abbey in London, all the emperors-Scottish henry vii, Elizabeth I and Queen Mary were buried here. There have been 22 emperors crowned here.
In Britain, there are 30 such famous cathedrals, each of which is a unique work of art. When you visit Britain, you should visit at least one cathedral to avoid it. Clear this line.
There is a color guide about English churches, which can be sent if necessary.
Album tracks:
CD 1
0 1. Love you to death-Karen Mok (commercial song of Li Jeans and Jeans)
02. In distress situation-Ke Youlun (advertising song of Sony Ericsson W800i)
03. Forever Love-Wang Leehom (Sony Ericsson mobile phone advertising song)
04. Hip-hop tonight-+VanNess Wu (Sony Ericsson K6 18i Weibao commercial song)
05. Love 36 Project-Jolin Tsai (theme song of Joybee advertisement in BenQ)
06. Arabian Nights-Michelle Vicky (2006 American Northwest Cherry Advertising Song)
07. Memory Puzzle-Jerry Yan (UHA Super Thick Milk Sugar Advertisement)
08. So you've been -SAYA (cranberry drink advertisement)
09. Confession of Mask-Jolin Tsai (theme song of IBS masked jeans in 2003)
10. Meet Love-Rainie Yang (emome commercial song of Chunghwa Telecom)
1 1. Spanish Rhapsody-Huang Xiangyi (advertising song of "Yuquan Wild Cherry Wine" by Taiwan Province Tobacco and Alcohol Bureau)
12. Celebration-Rainie Yang (French fruit tea advertisement)
13. Paradise-Jolin Tsai (MOTO V360 mobile advertising song)
14. Thank you-Michelle Vicky (theme song of love gold jewelry series)
15. One meter-Jerry Yan (Mia jewelry and gold ornaments advertising song)
16. Kiss goodbye-Wang Leehom (Sony Ericsson mobile phone commercial song)
CD2
0 1. Signature Action-Jolin Tsai (theme song of Joybee advertisement in BenQ)
02. Open your heart-Wang Leehom (Nokia 3230 mobile phone advertising song)
03. Be there or be square —— Rainie Yang (7- 1 1 Disney doll advertising theme song)
04. Kissy-Michelle Vicky (Okwap A267 mobile advertising song)
05. Forever friend-Ke Youlun (advertising endorsement of PSP handheld game machine)
06. This Life-Jordan chan (theme song of 2004 advertisement of this life gold ornaments)
07. Look at my seventy-two changes-Jolin Tsai (theme song of online game advertisement of Alcatraz, the first song of the realm of God in 2003)
08. Ask for more -F4 (Pepsi 2002 advertising theme song)
09. OK Michelle Vicky (OKWAP A267 mobile advertising song)
10. Allergy-Rainie Yang (theme song of fruit juice art love golden oath advertisement)
1 1. Single room and double bed-Karen Mok (7- 1 1 theme song of flower viewing in tourism TV advertisements)
12. Greek girl in the wishing pool-Jolin Tsai (7-1/Hello Kitty badge advertisement theme song)
13. Bright Promise-CoCo Lee (De Beers Diamond Advertisement)
14. Hua Tian Cuo-Wang Leehom (Sony Ericsson W900i mobile phone commercial song)
15. Pirate-Jolin Tsai (theme song of 2004 Tianyi Lian advertisement)
16. I want it now-Jerry Yan (Pepsi Advertising) is economical and affordable, which is the shopping standard of human beings in contemporary society. High consumption is only a part of people's life, but for ordinary people and wage earners, the grade of buying goods is always in the middle and low level. The product has obvious advantages in price, which stimulates consumers' desire to buy. Household appliances, food, economical cars, etc. This is often used as the theme of advertising. For example, the advertisement of Ford Motor Company:
In the sun, both diamonds and glass beads can shine, emitting dazzling and charming colors, but glass beads can't be compared with diamonds after all, and their value is even more different. By the same token, telling consumers how this product is beneficial to you from one angle, while ignoring other facts, will make consumers fall into confusion of thinking and make wrong judgments.
Ford Liuhe Automobile Company understands the different needs of consumers and respects their choices. Therefore, Ford Maxima, Uranus or home run have different buyers, but it is consistent to meet the different needs of each buyer. Because we understand that desire is not a simple matter, when a consumer decides to buy, his considerations must be various, not just to decide whether to hand-row or self-row and the price level. Similarly, the performance, appearance and interior space of the car should also be taken into account. Therefore, we will never say that a 400,000-car platoon is not as cost-effective as a 370,000-car platoon.
We believe that consumers are wise. You must understand that "diamonds and glass can't be compared", and we respect your judgment and choice. Making promises and guarantees to consumers in terms of product quality and after-sales service is the success of the business. Making promises in the manuscript can enhance consumers' trust and establish brand image. Home appliances, building materials, brand-name clothing and so on often take this as the advertising theme.
An apology advertisement of Zhejiang Haolaixi Clothing Co., Ltd. not only did not damage the corporate image, but also won wide acclaim from consumers for its integrity, which significantly improved the sales of Haolaixi clothing. The full text of the apology advertisement is as follows:
We promise you: "Anyone who buys Hollyland high-grade shirts, if the neckline and cuffs are not washed out due to normal wearing and washing, can return them free of charge in Hollyland boutique in any city in China. Haolaixi Clothing Co., Ltd. also presented a Haolilai clothing boutique to apologize. "
In order to solve the problem that the neckline and cuffs of shirts are easy to blister and deform, we do our best to repeatedly combine the fabrics and accessories produced by nearly 100 manufacturers in more than a dozen countries, and adopt special technologies such as high temperature treatment. Finally, the neckline and cuffs of the shirt did not blister and deform under normal wearing and washing conditions, and the myth became a reality.
All the efforts are just to make you really enjoy that kind of complete confidence and comfort when you put on a nice shirt.
However, we are still one step away from perfection. Of the 980,000 shirts sold last year, 65,438+004 shirts had blisters on the neckline or cuffs. Although this is our 1.02 negligence, it is a 100% loss for you. Although we have fulfilled our promise, our guilt for you is hard to alleviate. To this end, we once again express our deep apologies for the care you have given to your growth in the West.
Whenever and wherever, from the moment you put on your beautiful shirt, we will share joys and sorrows with you. Honor is a kind of praise. People usually make achievements in their careers and make contributions to society, and always hope to get social respect and appreciation, value recognition and psychological satisfaction. This psychological satisfaction is a sense of honor. Sense of honor is the spiritual need of human morality, culture and reputation. High-end goods and fashionable advertising manuscripts should take this as the theme. For example, an advertisement for Italian leather shoes:
Famous bookstore, brand-name new look.
People with certain social status and economic strength love to show off their status and prestige. At the same time, when these people buy goods, they often have a well-known and ostentatious buying motivation to show their social status beyond ordinary people, their wealth in life or their excellent living ability. The theme of this manuscript is often quoted by high-end consumer goods. Beautify life magazine once published a Paris fashion advertisement, and the manuscript of the advertisement is:
Flaming Red and Beautiful Red —— Paris Fashion
Dignified iron and brilliant red blood-galloping in the world of women's wear
The blazing flame and beautiful red give you the elegance and luxury of a lady, and the elegant and fashionable things of the Queen will always be fashionable and always lead consumption. In the consumer goods market, the purchasing trend of consumers has a great influence on people's psychology. People more or less show a fashionable and novel demand for goods. When consumers buy goods, they attach great importance to the style and social fashion of the goods, but pay little attention to the practical value and price of the goods themselves. Fashion always makes people want to stop and buy on impulse. Therefore, in the manuscript, we should highlight the theme of fashion. The following is a magazine advertisement of "Xue Jia" anti-black sunscreen:
Title: Oil-free sunscreen is listed grandly.
Text:
The new research on plant skin care in Xue Jia adopts the latest technology and introduces a brand-new Xuejia anti-sunburn lotion. The unique oil-free formula completely solves the problem of "greasy and airtight" skin care in summer, making the skin fresh and refreshing after use, and will never be "greasy" again. The product is rich in natural aloe sunscreen ingredients, which can effectively protect the skin from sunburn and injury, and it is still white and translucent in summer. Xue Jia anti-black sunscreen lotion is not oily, greasy or tanned!