First, a clear copy of the writing plan and objectives

Every copy has its own goal, and when writing a copy, it should be written according to this goal, otherwise the copy will either look awkward, or it will be invalid or even waste time and promotion expenses.

After defining the writing plan and objectives of the copy, you will get the instinct to write the copy: determine the objectives of each part of the copy and write the copy strictly according to the objectives. The advantages of this instinct are: no longer entangled in what to write, faster completion of the task, more logical, and easier to transform into written copy.

Second, write more and read more

Writing more and reading more is the core method of writing a good copy. Writing a good copy depends on reading 3 points and writing 7 points.

Seeing is the process of imitating and summarizing writing routines; Writing is a process of practice, turning routines into your own routines for your own use. Write more copywriting, practice makes perfect.

Novice writing skills:

1, imitation writing

Collect other people's good copy, then extract the sentence patterns from it, collect them, and wait until you write them yourself before imitating them. For example, if you can't write a headline, you can collect headlines with high click-through rate and good conversion rate.

2. Innovation and innovation

Innovation means that everything you do is different from related things. If you are a little more careful, you will find that each copy is summarized in a different way and even conflicts. So what I need to do is to have my own copywriting method and be innovative.