1 Excellent College Students' Innovation and Entrepreneurship Plan Desserts and snacks have always been the favorite of female friends. Therefore, it should be a good choice to open a cake shop and operate a birthday cake in a women's gathering area. As long as we make our own characteristics, we will be loved by our friends.
I. Overview of Cake Shop
1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.
2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.
Our store needs 95,000 venture capital.
Second, the business objectives
1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.
Third, the market analysis
1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.
Fourth, business plan.
1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.
2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.
It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "
4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.
Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can call him (her) Mr. X or Miss X in public, and they will feel respected.
9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.
10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold.
1 1. The food industry has special job skills requirements: employees must hold "health certificates".
Verb (abbreviation of verb) financial estimation
Start-up assets: about 95,000 yuan.
Equipment input: 1, and the rent is 5000 yuan. 2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes); 3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold; 4. Employees (2 employees) need 500 yuan 5 for the same clothes. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.
Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.
Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.
Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.
Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.
An analysis of the risks and restrictive factors of intransitive verbs;
Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.
Excellent innovation and entrepreneurship plan for college students II. Operation mode of entrepreneurial projects
Forms of technical cooperation. Considering that we are a franchise store for business and leisure coffee, it is suggested that the partners choose high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps. Unified decoration style and unified products; The headquarters provides technical support (including personnel training) and product distribution (coffee beans and tea).
Second, products and services
1, product and service description.
Sell coffee, tea, drinks, simple meals and other commodities, provide excellent environment and service for guests, let consumers show a taste, experience a culture and place their feelings here, and make coffee bar a good place for business and leisure and couples to get together.
These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can supplement the tourism advantages of the owners of investment places.
2. Comparison of entrepreneurial project competitions.
The pattern of peer competition is beneficial to us and can better enhance our popularity. Relatively speaking, our management level, product and service quality are equivalent.
3. Resources and technology.
Coffee shop is an industry that needs scale and grade, and it is also an industry that requires strict products and services. After all, it has a high consumption color, and consumers must be concerned about the full embodiment of its consumption value. To do this, there are high requirements for investors' resources and technology. Investors choose to join the cooperation mode, on the one hand, they get enough resources, advanced equipment and technology, on the other hand, they also avoid many business risks.
Third, the market analysis
1, market demand.
(1) Stable old customer resources.
(2) Office buildings and hotel customers.
(3) shopping and entertainment places.
(4) Mature residential areas.
(5) Foreign-funded companies and many IT enterprises, companies and other emerging industries in the region.
(6) If there are many schools in this area, faculty and students' couples are also potential customers.
2. Industry development trend.
(1) The coffee consumption market has developed rapidly, which has become a major trend of urban consumption, and the pre-market cultivation has ended. Nestle, Maxwell, Colombian and other international coffee companies have set up branches or factories in China. A survey in xx inland cities shows that xx% of urban residents drink coffee. In addition to xx, there are xx in areas where the proportion of people drinking instant coffee in the past year is above XX.
(2) Coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers begin to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee.
(3) Education level and family monthly income are related to the frequency of drinking coffee. This means that coffee, a drink imported from the west, is a way of life, symbolizing the ruling class in Chinese mainland.
3. competition
(1) indirect competition with strong brand stores.
At present, xx in major cities, as well as xx coffee and xx coffee from xx are equally divided.
(2) Direct competitors. Small cafes have a small audience, and it is necessary to ensure that there are no other cafes within Fiona Fang 1 km.
(3) Marketing planning.
Make use of the brand and resource advantages of franchise stores to quickly establish the popularity and reputation of xx and stabilize old customers.
Four. Promotion plan
(1) publicity.
For residents of high-end residential areas, exquisite advertising leaflets (DM) and small gifts can be distributed to car owners in the parking lot of nearby shopping places, and leaflets can also be made into coupons.
(2) Event marketing.
① Student gatherings and reading activities. Contact the student union organizations of several important universities in the joining area and hold some salon parties and reading activities, which is still conducive to improving the taste and attracting students and young people to spend.
When the time is ripe, you can also hold an essay activity with the theme of "Coffee and Life".
(3) Service marketing.
① Establish a membership card system.
The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him or her as Mr. or Ms. xx in public, and they will feel very respected.
② Personalized service.
Putting some publicity materials on the table, which are knowledge and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. You can also involve it in the coffee making process.
In order to win customers' love, coffee shop entrepreneurial projects should not only work hard on storefront design, but also pay attention to characteristics in coffee making.
Attachment: investment management skills of coffee shop.
At present, the market competition in the catering industry is quite fierce. It is not easy for investors to better seize the business opportunities of the catering industry and earn more money through a certain project, because they need to think from many aspects, because for investors, it is much easier for you investors to operate a project only if you are fully prepared. Below we introduce the contents that should be paid attention to when operating a coffee shop as follows.
Invest in the coffee shop environment: the internal environment of the restaurant also affects the operation of the restaurant. Because everyone wants a warm and comfortable dining environment. The interior decoration of the restaurant should be like this: the floor, walls, doors and windows in the restaurant should be designed to give people a warm and comfortable feeling.
The contents and materials of the menu should be clear, and the cover design of the menu gives people a sense of freshness. Clean environment. This requires the dining room tables and chairs to be placed neatly, so that the legs of the table are in a line; Dining table, chair legs, and plates on the dining table are rows horizontally and columns vertically; The walls, decorations, floors and desktops of the dining room should be clean and dust-free.
The environment of the restaurant should adapt to the gender and age of the customers. The uniforms of service personnel are iconic and influential. The uniform of the service personnel should be consistent with the style of the restaurant. Characteristic clothing can not only set off the atmosphere, but also play a sales role. Tableware should be artistic.
Investing in the location of coffee shops and restaurants: The catering industry is different from other enterprises in that it attracts customers to spend in restaurants, rather than transporting products from the place of production to the place of consumption. Therefore, the choice of restaurant location has a great influence on restaurant management.
Choosing a good location is the premise of the emergence and development of restaurants. Compared with other factors of restaurant management, restaurant location has the characteristics of stability and long-term. So once the location of the restaurant is determined, it can't be changed, otherwise it will waste a lot of resources. The factors that affect the location of restaurants have already been mentioned before, so I won't go into details here.
Service factors of investing in coffee shops: catering industry is a service industry, and service is the lifeline of restaurants. On the other hand, the tangible facilities of restaurants can only reflect their value through service.
In short, when investing in coffee shops, investors should pay attention to the environment of coffee shops, because a good and comfortable environment will bring pleasure to the destruction. Pay attention to the location of the coffee shop and restaurant here. It is very beneficial to choose a suitable location. Finally, we should pay attention to warm and thoughtful service. Investing in coffee shops, only by taking these factors into account, can business get better and better. This is also a skill of management, and I believe it will bring some help to friends who invest.
I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students.
First, the restaurant name
xx .
Rule description: low-key, simple, easy to remember, distinctive (here, the characteristic does not mean directly reflecting the flavor) but not eccentric, no more than four words.
Second, the restaurant flavor
Give priority to with the farmhouse flavor of xx area.
Third, estimate the area of the restaurant.
xx~xx .
Fourth, the target city.
xx .
Verb (abbreviation of verb) site selection requirements
There should be at least one medium-sized residential area around 1 mile, and there should be a certain number of floating population around, which should be the target area for white-collar workers to come and go or rent houses;
2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant;
3. The rent should not exceed xx yuan/square meter, and xx yuan/square meter is the best. The 1 floor is best paved, and the main business area is on the second floor;
4. The restaurant itself needs to have the ability to park xx~xx family cars, or there is a parking lot not exceeding xxm nearby.
Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months.
Six, restaurant layout requirements
The hall requires xx~xx small tables or a small round table for four people, xx large tables and xxm2 box (xxm specification).
Seven, restaurant opening budget
1. Rent: two get one free, calculated at xxm2, estimated at xx yuan per square meter, which should be paid in one lump sum; If the area is different, it can't exceed xx million in any case.
2. Decoration design fee: xx yuan.
3. Decoration cost:
A. The exterior decoration of the fa? ade can stand out, but it is not exaggerated. The cost is xx yuan;
B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no odor after the decoration, and the cost is xx yuan;
C. The kitchen covers an area of xxm2, and the decoration emphasizes sewage discharge and ventilation, with a cost of xx yuan;
D. There are two toilets, the male toilet is xxm2 and the female toilet is xxm2, which need ventilation. Others have no special needs, and the decoration is xx yuan. Buy your own materials, the total * * * is expected to be xx million yuan.
4. Registration fee: fire protection, environmental protection, hygiene license and business license are required, and the cost is estimated to be xx million yuan.
5. The cost of purchasing electrical appliances:
Xxp air conditioner, box xx small xxp air conditioner, ***xx yuan (central air conditioner can also be used);
B. Ten ceiling fans or wall fans, ***xx yuan,
C. Two refrigerators, two freezers and one disinfection cabinet, totaling xx million yuan;
D. Kitchenware, ***xx million yuan;
E. table and stool, ***xx yuan;
F others (please refer to the list), * * * RMB,
G. xx sets of automatic washing machines, RMB xx yuan.
6. Other unforeseen expenses, xx yuan.
Eight, restaurant decoration style description
1. The facade decoration should be conspicuous, distinctive, not exaggerated and concise, which can reflect its consumption level.
2. Description of the hall:
A. The tables and chairs shall be square tables and benches in log color, or large and small round tables with relatively strong appearance, and the large and small round tables shall be covered with relatively good beige tablecloths;
B. The original column walls and halls below1㎡ adopt dark ceramic tiles; The self-supporting columns in the hall are mainly dark and play a decorative role; The ceiling is not completely decorated; Use spotlights; The Tianhua board above the spotlights is sprayed black; The lighting in the hall is very soft, but the lighting on the desktop is very bright. This is just my idea, which is actually based on the final design.
The decoration of the box is the same as that of the hall.
4. There are no other special requirements.
Nine. manning
1. Kitchen: **xx people, xx chef, xx deputy chef, xx side dish chopping, xx washing personnel, xx washing/picking personnel.
2. Box: xx boxes and xx waiters.
3. Hall: xx people, every four tables 1.
4. Others: 1 temporary workers (mainly used for the rotation of service breaks) and 1 shop assistant.
X. breakdown of operating expenses
1. Property management fee: no more than xx yuan/month per square meter, calculated as xxm2***.
2. Sewage charge: xx yuan/month
Excellent Innovation and Entrepreneurship Plan for College Students 4 i. Market Analysis
For a long time, due to the low living standard, domestic residents have little consumption of small household appliances mainly serving "kitchen" and "bathroom". According to statistics, there are only three or four small household appliances in cities and towns in China, while there are as many as 37 in Europe and America. According to statistics, at least 2.6 million families move into new houses in China every year. With the improvement of people's living standards, the increasing attention to "kitchen" and "bathroom", and the accelerated popularization and upgrading of small household appliances, it will certainly hatch an amazing market driving force, and the market development prospects of small household appliances are very broad. In the next two to three years, China's small household appliances industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.
At present, there are only two kinds of small household appliances for bathroom heating: Yuba and heater. At present, there are 376 domestic enterprises producing Yuba, and the domestic sales volume is expected to be 4 million units in 20xx, 5.5 million units in 20xx and 7 million units in 20xx, with sales exceeding 65.438+billion yuan. In urban families, the ownership rate of Yuba is less than 15%, and the recognition rate of domestic consumers is 82%, so the market space is huge. Yuba occupies an absolute advantage in bathroom heating equipment, among which xx Yuba's annual sales of 20xx is 260 million yuan, ranking first in the market. At present, the manufacturers of Yuba and heater are mostly concentrated in xx area, but most of them are small factories, mostly imitation or OEM production, and their independent research and development ability is not strong.
In the Yangtze River valley of our country, most houses have no heating, so bathing in winter has always been a big problem. Although there are yuba and heaters, people expect a simple and effective heating appliance. According to my investigation, people's impression of this product is still good, and the market potential is huge. Compared with Yuba and heater market, the sales market of this product is at least 50-65.438+0 billion yuan. We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.
Second, our goal.
Our goal is to sample and enter the market in 20xx, develop agents at or above the prefecture level 10- 15, with sales of more than 2 million, 5 million in 20xx and 20 million in 20xx, and the profit rate will remain at 30%-50%.
Third, the use of funds.
Because this product has never been on the market before, the preliminary cost of sample trial production and mold development is relatively large, estimated at10-150,000 yuan;
Various certificates, licenses and trademarks: 50,000 yuan;
Company formation, related office supplies procurement, personnel recruitment, company website, etc. : 65438+ ten thousand yuan;
Rent, utilities and personnel salary: 6.5438+0.5 million yuan;
Exhibition, advertising fee: 6,543,800 yuan;
Small batch production cost: 200,000-250,000 yuan;
Working capital: 200,000 yuan.
Total: 6,543,800 yuan+0,000 yuan
Fourth, product cost and profit analysis
In order to save costs and reduce investment risks, the early small batch production mainly focused on outsourcing processing, and the production equipment was not purchased for the time being. This product mainly includes: barrel body, cover, heating plate, leakage protector, dry-burning protector, switch, steam regulating plate, base and sealing ring. Among them, the heating plate 7-8 yuan, the leakage protector 12 yuan, the dry-burning protector 1.5 yuan, the switch 0.5 yuan, and the rest are plastic parts, with the price of 15 yuan, and the total cost of product packaging, wiring screws and freight. Is below 40 yuan. The wholesale price is tentatively set in 80 yuan, and each Maori 40 yuan. It is estimated that the investment can be recovered in two years, with a slight profit.
Verb (abbreviation of verb) sales prospect
At present, there is no similar product on the market, and the sales pressure of the product is relatively small. It is suggested to use the ready-made sales network of electrical wholesalers around the country to carry out agent sales. At present, we have contacted a number of businesses and initially reached a sales intention.
Intransitive verb cooperation plan
This patent project is a non-service invention, and the patent right belongs to the individual. The specific mode of cooperation shall be decided by both parties through consultation.
Seven, raw material supply plan
Can be produced outside, no special requirements.
Eight. The future of the project
Because this product is easy to manufacture and the threshold is not high, it is inevitable to be copied. In addition to strengthening anti-counterfeiting efforts, constantly upgrading products is also a necessary means to expand the market. At present, two samples have been developed, and 3-5 new products will be launched next year. With the upgrading of products, we will be able to gain a firm foothold in the market.