Meaning of distribution strategy: In the marketing mix theory, 4Ps refers to products, prices, channels and promotions. Because the first letter of these four words is p, plus strategy, it is called "4Ps" for short. The distribution strategy corresponds to the third P (location), which is a strategy to explain "location". Distribution strategy, also known as distribution channel strategy, is a strategy adopted by enterprises to quickly transfer products to consumers, choose the best distribution channel, and adjust and update in time to adapt to market changes. Like product strategy, promotion strategy and pricing strategy, it is also an important means for enterprises to successfully enter the market, expand sales and achieve business goals.