Our store is an entrepreneurial project with less capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about 3 months, the operation and management of tea shops do not need much working capital, which is very suitable for small enterprises to start their own businesses. What's the name of our shop? Coco? It's easy to remember and easy to remember. Our goal is to attract customers and make big profits with the unique characteristics of ordinary tea shops. After a year's fame, brand effect and capital accumulation, we will expand our business to other markets through investigation and pilot, and obtain greater benefits. Through the continuous reform and gradual improvement in the course of operation, we will form a reputation, expand market share and form a chain tea shop.

Second, the product/service introduction:

Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet the consumer demand, we also deal in double-skin milk, shaved ice, milkshake, various juices and drinks, and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will continue to try to develop new varieties of milk tea, which will become the recommended drink this week and will be sold on sale two days before its launch. If the response is good, it will become our characteristic product. In order not to be imitated and surpassed, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: lovers' milk tea, Singles' Day: single milk tea. Constantly attract customers because of their own characteristics, make customers impressed with our store, gradually form a word of mouth, and become an intangible brand asset of enterprises.

In addition, the seasoning technology can be combined with the requirements of wine blending process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although the mountain spring water is expensive, it tastes good and the products are good to have repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators really learned the technology of milk tea. Basic knowledge: 1, learn to taste milk tea; 2. Raw material formula; 3. Seasoning quantity and time; 4. Application of equipment and seasoning temperature; 5, seasoning techniques; 6. Preservation of milk tea; 7. Packaging requirements of milk tea; 8. Changes in milk tea, including sample change and qualitative change, such as pulling flowers.

Third, industry analysis

Milk tea and coffee belong to mass consumption, with many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the tea shop industry is also fierce. We must make characteristics in order not to be eliminated and stand out in the industry. At present, most tea shops have the same taste. If you want to do it well, you must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will feel clean and fresh as soon as they enter the tea shop.

For the pricing of products, we will set different prices according to different tastes, generally around 3.5 yuan, which is the same as the average market price. We seize the market share with the competitive advantage and the quality and characteristics of our products. Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain a competitive advantage in the industry. Therefore, you will get a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special offers.

Market analysis and forecast, competitor analysis and characteristics of our store: At present, the demand is in a large stage, and there is a growing trend in the future. At this stage, most competitors have no characteristics, and a few enterprises with characteristics have not been promoted. Therefore, if enterprises want to occupy a certain market position after entering the market, they must strive to create characteristics and attract people in a unique way. In the course of operation, we should pay attention to the products and services of our peers, and learn from them in time if there are good benefits.

Fourth, marketing strategy.

1, advertisement

We will let customers know the popularity of the company through leaflets? Tea story? Posters will be set up in front of the store to inform the recent launch of new products and recent promotional activities. Signs in storefronts use conspicuous colors and styles. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff are wearing our work clothes.

2. Promotion plan

A. Members in 25 yuan/person, one-time consumption in 20 yuan is free, members can enjoy a 10% discount when using the membership card, and they will receive blessings and gifts from our store on their birthdays.

B. It's refreshing to use strange and novel cups and straws.

C. lovers' cups and straws are used. Couples come, you can recommend a couple package and give gifts.

Launch special holiday products and activities in various festivals to attract customers.

E. one-time consumption reaches 15 yuan gives small gifts. Sometimes you can send us a special T-shirt with the name of the store, which not only makes customers happy, but also enhances their popularity.

3. Price

There will be a special price two days before each new product goes on the market, and the rest will be sold at the average market price. Later, if you have your own brand, you will raise the price appropriately.

4. Team management

Every employee should do his job well. In important affairs, the manager will call people to discuss and make decisions.

Step 5 serve

The staff in the store should provide good service, keep a good mood, be careful and polite to customers, and don't lose your temper with customers.

Analysis of raw materials and equipment verb opening a shop

Expenditure analysis of milk tea equipment: ice maker and accessories, milk shake machine, sealing machine, fructose quantitative machine, milk shake machine, POS machine, water purifier, disinfection cabinet, insulated tea bucket, electric water bottle, boiling water machine, induction cooker, etc.

Small utensils include: double-headed measuring cup, stainless steel Japanese bagel, ordinary aluminum ice shovel, stainless steel plate grid, plastic measuring cup (3000CC), sealed jar, cold kettle, pressure nozzle, terry leaking shell, regenerated naked soup shell, double-ear oil grid (encryption), regenerated seasoning cup, manual egg beater, electronic countdown device and 400CC double layer. Steel planer with rubber handle with bottom box, luxury can knife, bean measuring spoon, Taiwan Province egg beater, self-made leaking shell, small measuring cup, measuring cup with cover, snow cup, cup brush, high-efficiency sponge scouring pad, white napkin, Li Hao pure cotton blue towel, Li Hao brown towel, plastic wrap, trash can, mop/absorbent mop, broom/garbage shovel, cutter, etc.

Human resource planning of intransitive verbs

With the development of society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage this resource well.

According to everyone's different advantages and specialties, we arrange the staff of our store as follows: manager Duan Tiansen, who is responsible for purchasing raw materials, ensuring the purchasing quality of raw materials, and controlling the inventory to ensure the normal operation of the store and not accumulating too much money. Wu Dao, with many ideas and flexible brains, is responsible for the trial and research and development of new milk tea products and ensures that a new product is launched every week. Xie Wei is cautious, careful and responsible in financial work, counting income and controlling expenditure. Ma Yuan, diligent, capable, bold and careful, is responsible for the operation and management of products, that is, the preparation of milk tea, ensuring the operation speed and serving customers.

One year later, when the store business is booming or expanding, we will recruit some experienced talents. Please note that we would rather be stupid than too smart, because being too smart is easy to betray our bones. In the recruitment, in order not to have too many property disputes in the future, we should try to avoid recruiting relatives and friends.

Seven, store location

Milk tea is a fast-consuming leisure drink, which is completely dispensable. So, the location is not good, so no one wants it? Not far. Wan Li? Really go to drink your cup of milk tea, and the bustling area is the best choice. This does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find a venue according to our own investment ability and competitiveness, look at the present situation of shops and estimate the future development. It is necessary to evaluate the level of sleeper consumption, and it is not appropriate to invest heavily in places with low consumption; Similarly, don't invest low in places with high consumption. We should also consider whether there are peers nearby or around, the price and quality, whether the shops we are looking for are competitive, whether there may be competitors in the future, and so on.

Especially for investors who are short of funds like us, we will calculate the break-even according to the data? The rent of the shop opposite does not exceed 15% of the average minimum turnover? To determine the store address. The school is surrounded by a very good location, with many students and more consumption. What needs to be added is that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.

Eight. Financial demand and application

1, principle

Use every penny on the cutting edge and give full play to the value of every penny.

2. Initial investment

During this period, the funds are mainly used for equipment procurement, product raw material procurement, store rent, pre-publicity and so on. It is estimated that it will cost about 30,000 yuan.

A sealing machine 400 yuan, freezer 450 yuan, mixer 250 yuan, water dispenser 250 yuan, sealing film, cups, straws and various containers 400 yuan.

B decoration: including signboard, door wall, etc. 1000 yuan.

C. Business equipment: including membership card fee, small gift fee, telephone, air conditioner, cash register and other equipment, * * * is RMB 65,438+00,000.

D. Opening expenses: including registration, opening marketing and staff training. *** 15000 yuan.

E. Monthly operation and management expenses: about 3,920 yuan (1), rental expenses: 2,500 yuan (2), utilities: 120 yuan (3), telephone and Internet access expenses: 300 yuan (4), and purchase expenses: including transportation equipment usage fees, that is, 1 0,000.

In the first year, the shopkeeper will make a monthly cash flow statement and a capital profit and loss statement, and quarterly in the second and third years.

3. Second investment

At this stage, our? Tea story? Must have a certain popularity, and have a certain reputation among customers, have a good share in the market, and have a good prospect. Our store will be greatly expanded and the service quality will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

Nine. Risk and risk management

In order to prevent damage and theft, the tea shop tries not to leave anyone for 24 hours. Arrange two people on duty every night, from 7: 30 pm to 7: 30 am. After 7: 30 am, other owners will take care of normal business hours (10: 00 am). In the future, with the expansion of the store or the increase of turnover, our store will take out insurance.

X. Long-term planning

If the actual situation is not as ideal as the current expected plan, our store will adjust its marketing strategy in time and close down after handling all the equipment and facilities within two years. One year later, if it is profitable as expected, it is planned to expand the business area, install several sets of sofas, establish more comfortable entertainment forms and provide music in the store in the next one to two years. If conditions permit, guitar playing and song ordering modes can be increased to provide customers with a more comfortable environment. After three years, if the turnover of tea shop is still stable, consider building chain stores in other markets.