The management expectation of quick success and instant benefit, a little blind follow-up transformation and a series of fatal defects are the fundamental reasons for its poor performance.
Wonder woman, a DC superhero, achieved great success, which made DC and Warner Brothers more ambitious. So, after Superman and the villain mutually assured destruction (the plot of Batman v Superman: Dawn of Justice) 18 months later, DC would rather eat books than gather the most popular superheroes-Batman, Superman, wonder woman, The Flash and Steel-in their hands to jointly meet the challenge of wolves.
I believe that the release of Justice League was stimulated by the success of the wonder woman model, with the consideration of banning the The Avengers series of Marvel comics, and of course, with the impulse to meet the needs of fans and reap a wave of leeks. Therefore, this film has obvious commercial purpose, more like a product that is eager to be launched while the iron is hot, and the result of both box office and word-of-mouth defeat is also reasonable.
This film is another pan-entertainment super-English film released by DC after Wonder Woman, which further breaks the consistent style of dark, weird and deep introverted superhero movies in DC, and puts the treasure on the successful model of fully learning from the old rival Marvel superhero movies.
This change in the style of throwing watermelons and picking sesame seeds directly led to the fact that Justice League not only abandoned the fine tradition of DC movies, but also was not as smooth and full of special effects as the super-English movies of Marvel comics, which directly led to the bizarre style of "two ends are incompatible".
Justice League also made many mistakes in plot, personnel design and especially in rhythm.
As I said just now, the maturity of Marvel comic films lies in finding a set of presentation methods that audiences like, namely, smooth scripts, humorous dialogues, gripping plots, concise and lively rhythms, interesting eggs, and visual effects that exceed the standards of the same industry.
Two hours of Justice League gave me the feeling that I was struggling, struggling. The film is still in the process of maintaining its style and self-breakthrough, and it is meaningless to communicate with each other.
In order to give the ordinary audience a friendly viewing atmosphere, the film completely abandoned the traditional elements of human torture, philosophical speculation and theme sublimation, and replaced them with a mess of fighting and killing, without asking why. Although it brings a shocking visual experience, it makes the film fall apart, the motivation is unconvincing, and even the plot can't be coherent. In particular, this cowardly villain who loves to pretend makes the film fall into an embarrassing situation without fun.
During the Big Bang of superhero movies, DC could have made money slowly. If we have to show such explicit eating, it will directly affect the mentality of DC original powder and DC to expand the universe movie audience, and secondly, it will have a certain impact on the entertainment brand that DC is striving to build.
As the saying goes, DC and Warner Bros., who learned this painful lesson, saved the audience's confidence with a sincere Neptune at the end of 20 18.