Analysis on the production capacity, market potential and market development prospect of heavy trucks in Mengcheng market
At present, the three major domestic automobile groups are increasing their investment in the heavy truck market: FAW has launched Aowei heavy truck, Dongfeng is planning to produce heavy truck through a joint venture between Lapras Company in Liuzhou and Renault, and SAIC's Zhong Hui heavy truck will also come out. China National Heavy Duty Truck Group re-recruited the old department, re-integrated resources, and competed with the three major groups in the heavy truck market. The action of China Heavy Duty Truck also shows that the domestic automobile industry is planning to restructure with the heavy truck market as the pioneer. At present, FAW and Dongfeng are the first forces in the domestic heavy truck market, accounting for more than 60% of the heavy truck market share in previous years, and the sum of the market share in the first half of this year only dropped to 46.29%. The second driving force is China National Heavy Duty Truck, Shaanxi National Heavy Duty Truck and Beiqi Futian, and the sum of their market share increased to 36.68% in the first half of this year. At the same time, China National Heavy Duty Truck and Shaanxi National Heavy Duty Truck are mainly15t products, occupying the vast majority of this market. According to Liu Keqiang, director of Shaanxi Heavy Duty Truck Marketing Department, Wei Chai has been the main supplier of Shaanxi Heavy Duty Truck for a long time, and more than 97% of Shaanxi Heavy Duty Truck's products use Wei Chai Steyr engine. The two sides have established a long-term strategic partnership and maintained good cooperative relations in business, technical cooperation and market development. Weichai Power occupies an absolute leading position in China's high-horsepower engine market, and Shaanxi Heavy Duty Truck is the leader in China's large-tonnage heavy truck market. Wei Chai's entry into the Hunan Torch will give greater support to Shaanxi Heavy Duty Truck, and it will further enhance the development of Shaanxi Heavy Duty Truck. China Heavy Duty Truck has no ability to control Chai Wei and Hunan Torch, let alone Shaanxi Automobile. The real competition in China's heavy truck market has just begun, and it will take time to decide who is in charge of the ups and downs. In the past few years, the domestic heavy truck market continued to grow at a high speed. In 2004, the production and sales surged by more than 40% year-on-year. According to the forecast of trade associations, heavy trucks will continue to maintain this good trend in 2005 or even for a long time. Like the investment fever caused by the hot demand in the automobile market in the past, the heavy truck market with huge prospects and rich profits has also attracted the coveted eyes of investors from all walks of life. Among foreign capital, Dyke, Volvo and Renault are the three major international heavy truck giants. Dyke locked its partners in Beiqi Futian early; Volvo cooperated with China Heavy Duty Truck Group to establish Jinan Huawo Truck Co., Ltd.; In 2004, Renault also signed an agreement in principle with Dongfeng Motor to establish a joint venture company based on Dongfeng Liu Qi to produce trucks and truck parts. This year, other foreign capital forces have also accelerated the pace of entering the China market. Germany Mann Company and Shaanxi Heavy Truck signed a comprehensive technical cooperation and heavy truck technology transfer agreement; Hyundai signed a contract with Guangzhou Automobile Group to set up a commercial vehicle joint venture in Guangzhou. In terms of domestic capital, JAC launched "Gerfa" through technology introduction; The first new car "Ye Ling" that Nanjing Automobile entered the heavy truck market was officially put on the market. It can be predicted that today's domestic car market will be tomorrow's heavy truck market, and competition may lead to inevitable restructuring. Universiade Heavy Truck integrates the design achievements of similar products at home and abroad, has more than one patent 100 for key assemblies and important parts, strictly takes international quality standards as the quality management goal, and takes high grade, large tonnage and excellent price as the market expansion point, and has successively developed five series of vehicles, including tractors, dump trucks, special vehicles and trailers. Product research and development is people-oriented, with advanced technology, stable performance, reliable quality and strong appearance, which has obvious competitive advantages in economy, safety and comfort. Since the Universiade heavy truck was put into production, it has shown a good trend of both production and sales. In China, the production and sales volume ranks among the top ten in the industry, becoming the effective force of the heavy truck industry in China; Abroad, exported to Africa, South America, Asia and other countries, won the unanimous praise of foreign customers. The Universiade heavy truck project adopts the construction mode of overall planning and phased implementation. The design capacity of the first phase project is 50,000 heavy trucks per year, with an annual output value exceeding 654.38+0.5 billion yuan. After the second phase of the project is put into production, it will produce 654.38+million vehicles annually, with an annual output value exceeding 30 billion yuan. Universiade always adheres to the development goal of "building corporate culture with sincere ideas and values and becoming the most successful enterprise contributing to society" and makes unremitting efforts to build a world-famous truck brand! Shanxi Tongda (Group) Co., Ltd. was established in 1987, and its headquarters is located in the north of Dayun Road, Yuncheng Technology Development Zone, Shanxi Province. The Group has 20 wholly-owned subsidiaries, 18 branches and more than 10000 marketing service outlets, which integrates motorcycle R&D, production and sales. Automobile research and development, manufacturing and sales; Foreign trade, real estate development, advertising decoration, logistics distribution, spare parts supply, after-sales service and other large-scale enterprise groups with cross-regional, cross-industry and diversified development. At present, the group has more than 6,000 employees, and it is a leading enterprise in Shanxi Province to promote industrial policy adjustment and realize transformation and development. After more than 20 years of development and construction, Tongda Group has cultivated a corporate culture with "ideal is the soul, service is the life, innovation is the blood, and harmony is the driving force", gradually established a modern enterprise system to meet the needs of market competition, and formed three production bases in southeast, central and southwest China. The group's industries and products are spread all over the country and more than 65,438+000 countries or regions around the world, with a total operating area of over 3 million square meters. At the same time, the Group's independent R&D capability and core competitiveness have been continuously enhanced. Group * * * has won 2 excellence awards, 5 utility model patents and 122 design patents. 72 foreign registered trademarks; 1 national famous brand products and 3 provincial famous brand products; Won the second prize of national scientific and technological progress 1 and the first prize of provincial scientific and technological progress 1. In 200 1 year, the motorcycle production of the group passed the ISO900 1:2000: 2000 international quality system certification; In 2002, it passed the ISO900 1:2000: 2000 international quality management system certification covering automobile and motorcycle sales, service, automobile cargo transportation, network logistics distribution, automobile maintenance and service products, and the motorcycle production passed the national triple C certification, which laid a solid foundation for the group enterprises to fully connect with the international market and March into international enterprise groups. As far as users are concerned, heavy trucks are mainly used for long-distance transportation of coal, cement, steel, grain and some fresh food. The tonnage is between 15-2 1t and the price is between 350-4 10000 yuan, but the performance should be stable and reliable, the energy consumption should be low, the maneuverability should be good, and the cab should be equipped with air conditioning and audio equipment. Heavy trucks with good reputation in the industry will have a larger market share.