The so-called sales plan refers to a written document used to guide stores to carry out various sales activities in a certain period of time. In other words, for the brand clothing store operators, a feasible sales plan can guide the store to achieve the sales target, and can also effectively promote the completion of the daily work of the sales staff. Effective and controllable sales plan can standardize operators' methods of maintaining old customers and attracting new customers, so as to better achieve sales targets and improve sales profits. Therefore, it can also be said that making a practical sales plan is half the success of the store. The real meaning of the sales plan is to tell the boss that "as long as the plan is implemented, we can achieve our ultimate sales goal". Only when you can see the sales plan with inevitable results can you convince the operators to really support your plan. For those who implement the sales plan, it is used to guide the direction of sales activities and tell all relevant people what to do; But for managers, it is an important means to supervise and control the implementation of sales targets. Sales plan can be divided into long-term plan, medium-term plan and short-term plan according to its length of time. Before the clothing store operator started writing the plan. First of all, analyze the situation. Situation analysis is to evaluate and analyze the overall market situation, industry situation, internal factors and competitors related to your products or services. In order to write a sales plan, it is very important to determine your own strengths and weaknesses. The importance of sales plan in the whole sales activity is self-evident, so how to make an effective and feasible sales plan is a top priority for clothing store operators. In fact, a successful sales plan does not need to be very complicated or lengthy, but it should contain enough information to help you establish, guide and coordinate your marketing work. An effective sales plan includes the following contents. 1. Market analysis Market analysis mainly summarizes the past sales history, present situation and future development of the retail stores it operates from the aspects of market, products, competition and consumer behavior characteristics. Market analysis is the guiding outline of store decision. The content should be convincing? Writing requires conciseness and high generalization. 2. The sales target of the store refers to the ideal situation that the store will achieve in a certain period of time. It can be expressed in qualitative and quantitative ways. The sales targets of stores can be divided into qualitative targets and quantitative targets. (1) qualitative objectives: usually refers to the market image of the store, the service quality of the clerk, the market competitive position and other objectives. (2) Quantitative objectives: usually refers to the market share, operating income, profit, return on investment and other objectives of the goods operated by the store. 3. The sales action plan of the store The sales action plan of the clothing brand store is a guide book for the daily work of the store. Its main purpose is to make all kinds of feasible plans, concrete action steps and careful arrangements to achieve the established goals of the store. A good action plan should clearly specify the content of sales activities, the main person in charge, the start and end dates of the activities, the cost budget of the activities, the schedule of the activities and the performance evaluation methods. 4. Achievable effects of making a sales plan (1) Make clear the store marketing plan and its development direction, and make clear the sales ideas by making a sales plan, so as to point out the direction for the specific operation of the market and realize the transformation of the sales plan from subjective to rational. (2) Basic marketing management, such as digitalization, institutionalization and process, has been realized. It not only quantifies the sales target, but also refines it to everyone and every day through reasonable decomposition of the sales target. (3) Integrate the marketing mix strategy of the enterprise, and determine new marketing execution modes and means through the sales plan, so as to provide strategic support for the effective market expansion. 5. Excellent plan summary The plan summary in the sales plan is also very important. It is the last part of the sales plan, but it is the content that readers should focus on. It includes a concise and vivid summary of the basic situation inside the enterprise, its capabilities and limitations, competitors, marketing and financial strategies. The plan summary must make readers interested and eager for more information and leave a lasting impression on them. If the company is a book, it is like the cover of this book. If it is done well, it can attract investors. It should give readers the impression that "this company will become an industry giant, and I can't wait to read the rest of the plan." In short, whether it is the first time to join a chain entrepreneur or an experienced person who is already familiar with the marketing of the clothing industry, it is essential to make a sales plan in order to further open the market and sell more products faster. In addition to the above basic contents, a complete plan should also pay attention to the following points: (1) The formulation of the sales plan should implement the overall marketing strategy of the enterprise and be relatively stable and flexible according to the changes of the market. (2) The formulation of the sales plan must proceed from reality, do a good job in market research and product analysis in advance, and focus on the future development of the store. (3) The sales plan should fully consider the objectives in the off-season or poor business period. (4) The plan should emphasize not only the enforceability, but also the controllability of the results.