Advertising by bus is one of the most commonly used marketing methods for many brands, but how can brands gain a sense of existence only by relying on a few car stickers? After all, people have seen this kind of "simple and rude" hard and wide, and will not be too curious about it. Therefore, how to make bus advertisements beautiful, so that passers-by in a hurry can stop and have a look and participate in them, and it is best to send a circle of friends to bask in the sun. More and more brands are beginning to spend time speculating on users' psychology. Today, I will share with you an excellent bus case of WeChat commercial brand and see how they do bus marketing. Let's look at a wave chart first. It is our unshirkable responsibility to let people around the world know about WeChat business. Friends circle is home, and going to the world is the first year of legislation for WeChat business. Welcome to the second explosion. Every WeChat merchant is an entrepreneur. Wechat business embraces the world, and the world needs China and WeChat business, so he is naturally proud. The wechat business copy you usually see in your circle of friends may be like this: don't ask me, how much can I earn as an agent? When you ask this question, your mind is still at the stage of working for others. You have to ask yourself how much money you want to earn. The boss is very ambitious. Thought determines action, action determines income, and income determines your quality of life. You must adjust your mind. You are the boss. The copywriting on the bus has maintained a rare restraint, advanced and followed the trend, and it is precisely because of this that it is more infectious. After reading it, it has refreshed everyone's consistent understanding of WeChat business copywriting. So the brand behind this incident is worth studying. A unique bus marketing has caused many topics. This is a car advertisement with the theme of "World Vision, WeChat Business, China", which is planned and sponsored by a WeChat business brand named BIGTIME in London, England. Twenty-five double-decker city buses with China red seal and vivid copy appeared in major business districts and streets of London. Many Londoners and tourists took pictures, and the pictures were sent to China, which gained a high popularity and was forwarded, causing a heated discussion. "This wave of WeChat business can be operated, atmospheric!" Mr. Advertising flipped through the comments on the Internet and found that this sentence was the most commented by netizens on the British bus incident. Many mainstream authoritative news media have reported that Weibo # WeChat merchants entered the UK # topic discussion millions, many media groups, WeChat merchants groups, and the public spread independently, and WeChat merchants' home friends circle spread viral. A WeChat merchant brand, the most common bus body advertisement, can actually cause such a large amount of communication. The reason is that advertisers found that this group of copywriting posters contributed a lot. Eye-catching red, the atmosphere has a compelling copy, firmly grasping people's eyes, compared with many bus body advertisements is indeed better. Compared with ordinary buses, this set of copywriting posters is also more creative. With the theme of "World Vision, WeChat Business, China", the whole set of posters shows the full, passionate and enterprising spirit of WeChat business through inspiring and infectious copywriting. At the same time, this group of posters better understand the hot spots and channels that people pay attention to in the Internet era, and create a more spreading and shocking marketing communication effect with the marketing expenses of traditional buses. Bus choice can cause more topics in London than in China. In fact, you only need hard and wide investment to get the integrated communication effect of advertising +PR+ social media, which is very cost-effective. Of course, compared with extensive marketing with unclear audience, buses can achieve "precise strike" and achieve accurate exposure of precise time, precise area and precise crowd. However, it is not easy for buses to be innovative and spread effectively, and at the same time, to make the brand deeply rooted in people's hearts. This wave of bus marketing introduced to you today is only different from other bus marketing in terms of copy performance and delivery location, and the communication effect is also very different. Behind an elusive brand is a big pattern. There is no doubt about the communication effect of this wave of marketing, but what puzzles advertisers is that the exposure of their brands in the great era is extremely inconspicuous and even negligible. What is the purpose of the brand? As we all know, the ultimate goal of brand advertising is to spread brands, gain users and promote transactions. Even if some advertising marketing is soft, there will be a clear brand in the end. Digging deep into the intention behind the brand of Big Times, we find that it is far more than just promoting the brand. In recent years, the number of employees in WeChat business has increased dramatically, occupying an important position in mobile e-commerce, and even extending its application overseas, which has won the recognition and affirmation of many foreigners. WeChat business has been paid more and more attention worldwide. In the past two years, overseas agents have been joining in Dada, which also proves the quality of some WeChat business products and the potential of WeChat business to go international. However, people have a lot of complaints about Wechat business due to various problems caused by the inadequate industry supervision of WeChat business. However, the WeChat business has already passed the barbaric growth period, moved towards stability and standardization, and is ready to go international. The great era is to let the world know that as the leader of the emerging e-commerce era, China WeChat Business is an excellent group with great entrepreneurial spirit and working hard for its dreams. Wechat business can also create excellent products and services, or go abroad to reverse the inherent impression that WeChat business is inferior and untrustworthy. In order to make more overseas Wechat business proud of doing WeChat business, encourage more Wechat business to stick to their dreams. So to achieve this goal, it is not enough to rely on only 25 buses. How to use this wave of marketing climax to drive public awareness of WeChat business? The big era also made a documentary and held a product exhibition.