1: The live broadcast duration is not fixed, and it is frequently switched on and off. 2. Only interact with one or several fans during the live broadcast. 3. When making a live broadcast in Tik Tok, try to actively prompt in the live broadcast room: "Please don't give gifts to underage audiences". If you know that the fans who reward and give gifts are minors, but don't stop them, you will be punished and restricted by the platform. Retention rate-the retention rate of ——Tik Tok live broadcast can be roughly understood as the audience retention rate. The higher the retention rate, the more the content in your Tik Tok live room can attract users to watch continuously and keep the audience's footsteps. If the retention rate is high, the number of live fans and traffic will definitely increase, and it is only a matter of time before the heat rises. How to improve the retention rate of Tik Tok live broadcast room? (1.1) The visual sense of Tik Tok's live room must be good, and it is best to put everything in place, giving people a comfortable and pleasant feeling. It is best to create a beautiful live broadcast background and improve the audience's first impression of entering the live broadcast room. (1.2) The live content of Tik Tok live room must be of high quality. You can wholeheartedly consider your audience's viewing needs according to your own positioning, seize their urgent needs in some aspects, and attract their attention, which requires your market analysis ability and product ability. (1.3) Before the live broadcast of Tik Tok, proper preparations should be made, such as proper lighting, continuous use of mobile phones, smooth network, etc., so as to avoid the accident of live broadcast of Tik Tok as much as possible. Trick 2: interactive rate-Tik Tok live broadcast is actually a platform and space for group communication. Every audience fan wants the attention of the live anchor and wants to be on TV. A good Tik Tok live studio and Tik Tok anchor must learn to interact with the barrage (the audience's message) and form good communication. The way of "you say and I answer" and "you come and I go" is long-lasting.