1, merchant promotion strategy: sellers can choose to put advertisements on Taobao platform to increase exposure and sales. Clothes are a popular commodity category on Taobao, so there are more clothes advertisements.

2. Personalized recommendation of advertisements: Taobao presents relevant clothing advertisements to users by analyzing their purchasing behaviors, browsing records, interest preferences and other information and adopting personalized recommendation algorithm. This can improve the relevance of advertisements and users' desire to buy.