The number of obese people is increasing year by year, which breeds business opportunities in the obesity industry. The tentacles of the obesity industry can be described as pervasive, including diet pills, diet classes, diet foods and even liposuction. However, relatively speaking, the obese clothing market has almost become a forgotten corner. Everyone loves beauty, and fat people are no exception, especially obese women. At present, there are more than 250 million plump and obese women in China, and there is an increasing trend. The market of obese clothing is also expanding day by day, with unlimited business opportunities. Fat people can't buy clothes with money! With the development of economy, the group of fat people is growing. Their spending power is high, but the market can't meet their needs. The appearance of fat women's clothing just caters to the needs of this group. There are many business opportunities in the market. As long as you are good at finding vacancies in the market, you can dig out gold from them.
The fat clothing industry has grown rapidly in recent years, especially in some countries and regions where the fat population is growing rapidly, such as Europe, America and India. The annual growth rate is above 10%, while the demand for conventional clothing is shrinking year by year. In China, from big cities such as Beijing, Shanghai, Harbin, Chengdu and Wuhan to small counties and towns, many customers are looking for women's clothes in large size, but they can't find a place to buy them if they have money. Every time I go shopping, my chubby female friends are worried that they can't buy suitable clothes, so they can only wear some sportswear or some inappropriate clothes. They also love beauty and fashion. But every time I go shopping, I have to face the embarrassment that money can't buy clothes. But they seldom go shopping, because no matter how beautiful the clothes are, they have no share. So once they take a fancy to the right clothes, they will spend a lot of money to vent their long-accumulated shopping desires. They don't care about clothes that cost hundreds of dollars. It is common to swipe thousands or even thousands of cards at a time.
The consumer groups of fat women's clothes are relatively fixed. As long as you know that there is such a store, many customers will come from afar. If the clothes are to their taste, these people will become your repeat customers. Fat people are extremely picky about clothes. Ten fat people are different. Everyone has different fat parts, some are fat arms, some are fat waist and some are fat legs. Each style should be designed according to different needs. Moreover, how to balance color and effect is also a university question. Fat people often wear dark clothes, because dark colors are slim, but dark colors are also old, which constitutes a pair of contradictions. Generally speaking, black and dark plus-size clothes are more waist-tight, black and white will never go out of fashion, and are also suitable for people of any age and color. But the fat man's wardrobe is all black clothes, and he is tired of looking at it. Nowadays, people's fashion concept has been enhanced, so as long as they can cover the fat position, fat people also like light and gorgeous clothes. Cloth such as small broken flowers is actually very waist-tied. In addition, plump people or fat people are often mistaken for not wearing sleeveless and vest clothes, but now this concept has gradually become indifferent. With the popular trend in the world, such people begin to surpass themselves. What they need is comfort and fashion, and the design concept should be innovative.