Victoria's Secret used to be the best advertising platform in the industry, and its marketing results were imitated by many brands. Victoria's secret fashion show is undoubtedly an important part of Victoria's secret success, and it is precisely because of those countless underwear prosperous times that Victoria's secret fashion show talent has been shaped into an entertainment scene that can be recognized by the audience. Now Victoria's secret has fallen to the bottom, the company declared bankruptcy, and countless stores under it were closed due to the epidemic. If Victoria's secret wants to save itself in the trough, it must change its marketing ideas, change its product positioning and re-set its goals, so as to make a comeback.

1. Victoria's secret empire in the era of the gods can be said to be a scholar in Victoria's secret standing at the top of the world or underwear in Victoria's secret. Can this be considered? Coat? Our personal belongings are not only beautiful, but also collectible. Victoria's secret fashion show has a lot of high-priced underwear, which is also the highest glory of Victoria's secret angels. At that time, Victoria's secret brand became a visual enjoyment, and the interaction with the audience also stimulated people's strong purchasing power.

Second, the weakness of sexy, the awakening of women, the main sales target of Victoria's secret is still aimed at men, mainly biased towards pleasing men. Underwear sizes are not all kinds, but they all prefer sexy sizes and are committed to showing beautiful body contours to men. Therefore, it is difficult for normal women to wear Victoria's secret underwear. It is precisely because of this difference in values that Victoria's secret routine fell into a trough after the awakening of female consciousness. If Victoria's Secret wants to change its disadvantage in today's market, it must change its underwear model dedicated to sexy. No matter what shape a woman is, she is beautiful. We should pay more attention to comfort than to sex appeal.

Thirdly, it is no longer a sign that Victoria's secret can win by stepping off the altar and paying attention to the connotation of products and sexy labels. Today's predicament is also caused by being obsessed with sex appeal. In terms of products, Victoria's secret is to know more about the demands of female consumers and change the number of production yards. And we should devote ourselves to healthy underwear standards and re-establish brand image.