First, leap
Because of this PK, I am more aware of the crisis of survival in this industry! I can only catch up with the running speed! Because of my initial understanding and two months' experience, I have clearly known where I should start. It was also at this time that I deeply realized that the current beauty industry is really unregulated and has no standards for anything. But to set a standard, you must know every procedure well. So my daily life has become extremely busy. Go to the beautician when you go to work and always serve customers. After returning to the dormitory, I eagerly read every book about beauty.
Here, I am still very grateful to my boss. Although she has little management knowledge, she still attaches great importance to talents. I promised to install a computer and bought all kinds of beauty books for me to read. Looks like she's still conscious. This also laid a solid theoretical knowledge of beauty for me. Unlike the current evaluation of beauty behavior, it seems that all people who do beauty are liars. My six years in the beauty industry are no less than my last four years in college. The precipitation of that experience can't be found in books.
An accidental opportunity made me prove my strength. It was the autumn of 200 1, and I have been working in a beauty salon for half a year. At that time, my boss was quite famous in the beauty industry in Dongguan. First, he was the earliest; second, he was from Dongguan. The beauty salon is also her blessing, and she is also famous in this industry. At that time, there was a "Fashion Life" column in Dongguan Radio Station, which needed the sponsorship of beauty salons and co-chaired the topic of beauty with the host * * *. The person in charge of the radio station had already spent money in our beauty salon at that time, so he naturally talked to the boss about it. The boss didn't dare to go into battle in person, but also paid a special fee to hire a person, who was a beauty teacher in Shilong Town. And it's a man! At that time, the boss offered a salary of 2000 yuan every Monday and January. I thought to myself, honey, this money is so easy to earn. I work day and night every month 1000, and he only hosts four programs for one hour at a time, which costs 2000 yuan. When have I ever done this? As luck would have it, the teacher had a high fever while doing the program and could not come temporarily. The radio station puts our boss first. According to the truth, she should have no problem with her rich experience, but she has a problem, that is, she is always nervous and her blood pressure is high. If she doesn't quit, she will be a living horse doctor. Let me go! When she told me at that time, it was already ten o'clock in the evening, and I just got off work. The lecture will begin at nine tomorrow morning. What to do?
That night, I just stayed up all night, preparing my message. My hands were sweating all night. When sitting in the live broadcast room, there are two microphones in front and the beauty anchor on the left. I don't know how I got here. I only remember that the latest issue was about lavender essential oil. Unexpectedly, that month, we actually bought more than 20 bottles of lavender essential oil, which was difficult to sell before.
The effort finally paid off! Things are getting simpler and simpler, and the technical director who always creates obstacles for me finally gets friendship under my sincere communication again and again! At that time, many product companies liked to hold meetings and invite some people with management ability to give lectures, so as to attract beauty salon owners to attend lectures and achieve the purpose of signing product lists. Inexperienced, I regard this as a treasure. I walk one by one and listen to one. When you encounter a good management plan, write it down immediately and change it when you come back. I'm never afraid of people saying I don't understand. Whenever I meet someone who is more capable than me, I will stop and listen carefully. It's a bit like a newborn calf is not afraid of tigers.
In the autumn of 2003, I met my husband in Qingdao through online dating, and then resigned. The beauty salon also increased from the previous 200 square meters to 800 square meters. I remember the month I left, the beauty salon achieved 280,000 yuan. My boss drove me to Guangzhou Railway Station. An out-and-out Dongguan person said with tears: "Qingdao is not good, you can come back at any time, we can't live without you here!" " ~"
The train is drifting away, the mood is relaxed and complicated, and there is a kind of reluctance to beauty. I wonder if we can meet again in that small world where I have struggled and shed tears.
Second, the management experience summary
If you are a beauty salon operator, if you want to step into this industry, then such a little experience is estimated to cause a sensation. In the past two years, what impressed me most was the word "communication". When I was having dinner with a sales director in southwest Motorola the other day, I asked him what he did. He only answered two sentences: "50% for internal communication and 50% for external communication". Communication is evident! And why the current beauty salons are frequently transferred depends largely on management. For me, the first magic weapon of beauty salon management is communication! We are engaged in the service industry, and what we need is to keep a professional smile every day. It's easier said than done. If you want to keep your employees alive and smiling forever, you must make good use of communication! I use four words to describe the communication in beauty salons as "connecting the preceding with the following", communicating with the boss above and communicating with the employees below. Communication in place, no disadvantages! In particular, the employees of beauty salons are all girls, which can easily lead to imbalance between yin and yang, so communication is particularly important!
The second lesson is: standardize all complicated beauty procedures. If McDonald's fries are fried several times, it will take several minutes. When you do this, you will find that the beauty salons around you have a distance from you.
If the former experience is to solve the problem of team cohesion, the latter experience is to solve the problem of team persistence.
Third, reunion.
In 2004, I returned to the beauty salon where I first applied. There is only one reason: the boss and the technical director touched me with their sincerity of making ten calls a day. Because of the expansion of beauty salons, the number of beauticians has increased to more than 20, and such a large team needs management more. But we haven't found a suitable manager, and the business of beauty salons has plummeted. The boss is very worried and calls me every hour or two every day. Later, my husband also deeply understood the righteousness, so he said go. So I went back to Dongguan. At this time, my salary also rose to 5 thousand yuan.
As a beautician, Nuoda's strength has been greatly weakened due to neglect of management. The work attitude of employees is almost non-existent. Once a beautician didn't want to work overtime, so I stared at her and did a full-body aromatherapy massage for an hour. The quality can be imagined. Beauty care is done by hand, and beauticians can feel it without caring. And several beauticians with high performance have taken an arrogant attitude, even ignoring the manager's words, thinking that you won't dare to fire me if my performance is good anyway. The most embarrassing thing is that beauty salons are frequently stolen! Finally, even the boss's necklace is gone!
What is in front of me is a mess. It's far more difficult than when I first entered the beauty salon. Now everyone thinks that I am the savior and can save the beauty salon. That kind of pressure can be imagined. I, who takes sleep as the first preference, have insomnia again.
It is necessary to mention here that during my eight months in Qingdao, I was lucky enough to enter a very famous restaurant chain in Qingdao and learn a lot of management knowledge from my boss. More deeply understand the importance of strict management, and more clearly know how to distinguish between "people management" and "people management". Moreover, it is very important to promote the "Dutch sculpture" of hotel management in terms of cleanliness and hygiene, and I also used this point in the management of beauty salons in the future.
Now that you have accepted this mess, let's save the axe and sink the boat! The first problem to be solved is the mentality of employees. Almost every day's work is used to communicate with employees alone.
After half a month's observation, we found several major problems in beauty salons: 1, lax management itself, leading to fish begins to stink at the head; There are too many contacts in the beauty salon. For example, several nieces of the technical director are in the beauty salon, which leads to poor management; These two core issues. When the problem is found, it is how to solve it. The first is to formulate a clear reward for diligence and punish laziness, and then strictly implement it. I have always believed in a sentence, "First-class system and third-rate execution are not as good as first-class execution and third-rate system". No matter how good the system is, someone must supervise its implementation. I didn't take a day off for the next three months. I stare at the beauty salon every day, just to make execution a habit of all managers and employees. In this process, there have been taunts, because no one wants people to curse themselves, and there have been doubts, because from loose to strict, some employees have resigned, and even the boss thinks that I am too strict at this time. What's more, whenever I pass by the staff, I can still hear the disdainful "bah" sound!
I also want to know. Am I really being unreasonable? Too much work pressure makes me cry on my back every day. Why does it feel so bitter? But my indomitable character makes me willing to give up like this!
Slowly, because of benign management, the business of beauty salons has gradually improved. Many customers who left returned to the beauty salon after I called again. Hairdresser's salary is commission system. If I do more things and get a higher salary, my trust in me will naturally increase. In this process, I also found a secret to prevent the loss of customers: don't let all customers be followed by beauticians, the management should always maintain a hospitable relationship with customers, and when service beauticians change jobs, they can retain customers with good customer relationships.
In 2006, another one of ours opened again! Looking at better and better enterprises, the ego in my heart began to sprout. I feel very tired after working in Dongguan for so many years. So I told my boss my idea and wanted to go back to my hometown in Sichuan to start my own entrepreneurial career. Beauty, of course. Over the past few years, I have also summed up a set of philosophy of life. Doing one thing well is not as good as doing everything well. The longer I stay in this industry, the more I feel I know too little. There are too many things to learn. Beauty is an industry that can involve many disciplines, such as psychology, aesthetics, color science, nutrition, Chinese medicine theory, etc ... It is not as easy as outsiders say to open a beauty salon. That's why there are a lot of advertisements for beauty salons in newspapers every day.
In August 2007, I set foot on the hot land of my hometown. Started my life and started my career. ...
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