Throw out the live highlights
When we design the preview copy, we must show the highlights of the live broadcast planning. Only by packaging our live broadcast room well enough can we attract the audience.
For example, live broadcast with goods, then the selling points and preferential activities of the products can be used as highlights. Another example is the talent live broadcast, which can highlight the talent and wonderful performance of the anchor! There must be a bright spot to catch the user's eye!
Show the value of live broadcast
Few people will watch your live broadcast to kill time. Usually they just want what they want from your live broadcast.
Then we should make a portrait of the user in advance before the live broadcast. For example, most users of makeup are women, and then we can find their pain points and give solutions according to their characteristics!
For example: N small ways to improve yourself one hour after work, X small ways to lose 20 pounds successfully, and pits to avoid in skin care at night.
Environment setting of the site theme
We can set an environment around the theme of the live broadcast, which can make users think of their actual situation and have a stronger sense of substitution!
For example, it is best to stay at home during holidays, you must not miss the hot summer, you are too tired to work and want to decompress.
The above is the writing skills of live preheating copy that I share with you ~