As the first live broadcast base of Tik Tok shoes and boots industry in China, "Wenzhou Tik Tok E-commerce Live Broadcast Base" was officially put into operation in Wenzhou Jin Run Commercial Center. The event was co-sponsored by Lucheng District People's Government and Tik Tok E-commerce. After organizing many brand activities, such as China Shoe Capital Shoe Festival and China International Shoe Design Competition with "Red Boot Award", Lucheng accelerated the new empowerment of Wenzhou traditional footwear trade and live e-commerce.

Lucheng, as the core area of Wenzhou's footwear industry, has a strong supply chain and core industrial belt advantages. In recent years, we have focused on upgrading the footwear industry with the digital economy, and given full play to the role of live e-commerce in promoting entrepreneurial innovation, promoting industrial upgrading and expanding the consumer market. In 2020, Wenzhou Tik Tok e-commerce live broadcast base project settled in Lucheng, and together with Tik Tok e-commerce, it built the first vertical base of Tik Tok shoes and boots in China. Through industrial agglomeration, brand concentration, resource intensive and digital integration, the overall transformation and upgrading of the footwear industry has been realized. At present, there are nearly 500 enterprises with GMV exceeding 65.438+0.5 billion yuan, creating a new growth pole for the development of the shoe industry chain.