"Shuang 1 1" is coming, and the word "rich and wide man" is going to rush to hot search again. As a new youth in the 2 1 century, I think many people know that the online hot word "Fu Kuan Nan" originated from the Shuang 1 1 shopping festival, also known as Shuang 165438+. ?
When the "payee" is busy paying for the goods, the trademark of the "payee" is being registered, and this event is mostly concentrated during the Double Eleven in 2020. The trademark of the payee is registered by many companies and natural persons, and there are almost more than 20 application information. International classification includes advertising sales, convenience food, clothing, shoes and hats, etc. , covering all walks of life.
It can be seen that the popularity of "The Last Payer" is indeed very high, and it will be heated up on the Internet during every network promotion period, becoming a hot topic.
Why do people like to use online hot words as trademarks is because online hot words like "the last payer" have their own traffic, spread widely and speed quickly. If this enterprise understands some marketing and makes good use of the power of online hot words, it can save a lot of money, get twice the result with half the effort for enterprise promotion and further enhance brand awareness, so everyone likes to register online hot words as trademarks.
But then again, online hot words can not be registered as trademarks casually. The first premise is to abide by the relevant provisions of the trademark law, which will not damage morality and produce adverse effects. Also, we should consider the significance of the trademark, whether there is an approximate trademark, otherwise it will be rejected!
The Trademark Law stipulates that a trademark cannot violate the requirements of the Trademark Law and other laws. Its legitimacy is mainly reflected in whether it violates the eighth paragraph of Article 10, which is harmful to socialist morality or has other adverse effects. Because it will have an impact on correct values and morality and good social atmosphere.
In addition, the third paragraph of Article 11 of the Trademark Law also has relevant provisions, and signs lacking distinctive features cannot be registered as trademarks. Article 9 of the Trademark Law also stipulates that it shall not conflict with the legal rights previously obtained by others.
Facts have proved that it is not easy for online hot words to become trademarks. In 2020, the trademark that applied for the "final payment" was basically rejected, and the status was displayed as "invalid trademark".
In fact, the cybersquatting in The Last Man is just one of the epitome of cybersquatting. Many people are highly sensitive to cybersquatting. As long as this word is popular, someone will definitely start to register a trademark, which seems to be an inertia. For example, the previous online buzzwords "Juejuezi" and "Entries" were registered by many enterprises and individuals.
But as we said above, trademark registration needs to be legal and significant, so it is inevitable that so many people will apply for similar trademarks at the same time and be rejected. Moreover, in recent years, the trademark department has been cracking down on the hoarding of trademark registration.
Personally, it is inevitable that online hot words can bring traffic, and it is understandable for everyone to compete for registered trademarks. But you should know that this is just a fast food culture, and it won't be long before it becomes "outdated". After all, it will be a flash in the pan, and it will be faster if it is cold and hot.
Trademark is an intangible asset of an enterprise and is indispensable for brand building. Internet hot words can really attract many people's attention in a short time, but the operation of enterprises is not a short-term process, not a month or two, but a sustainable thinking. Can such a trademark stand the test of time after the popularity of online hot words has passed? Then how does your brand develop? For trademarks, the ultimate solution is to return to the essence and choose the right trademark scientifically.