You can create a stalk, such as the first cup of milk tea in autumn, being single, loving and lonely, and these feelings are easier to spread.

Short, easy to understand and easy to spread? It can be a simple poster or a distracted copy.

It has strong plasticity, the first cup of milk tea in autumn → the first dozen beers in autumn → the first northwest wind in winter.

Value, which can give communicators a perceptual voice or satisfy a certain psychology (showing off, opinion leader: the first person to come into contact with similar information), has its own communication value.

Explosive copy is a strong copy, so when writing a copy, we should consider: the spread value of the copy, why others are willing to spread this copy.