When Wang's richest man, who once defined "small goals", was in trouble, many real estate tycoons were still triumphant at least on the surface. Who would have thought that after the low tide, it was discovered that the original bosses had Wanda's original "disease".

Hundreds of billions of housing enterprises in the crisis stage, such as Taihe Group (000732. Shenzhen), Fu Sheng International (00627. HK), Cosmos Group (0 1628. HK) and Blu-ray Development (600466. SH), will appear after you sing.

In 1990s, Ran Ran, the domestic real estate industry, rose. Some young people in the system began to go into the sea and enter the society. Today's hundreds of billions and trillions of housing enterprises mostly start from here.

1992, Xiamen has begun to show its edge under the aura of the SAR. Lin Longan seized the opportunity to leave Xiamen financial system. He first opened a stone factory and earned the first bucket of gold-110,000.

After all, the stone factory is still "small-scale". 1994, Lin Longan founded Yuzhou Real Estate, named after "Dayu controls water and the desert becomes a continent".

From 65438 to 0995, the first product "Yuzhou New Village" won a good reputation in Xiamen market. Taihe Group, a real estate enterprise in Fujian Province, is slightly "mysterious". Official website of Taihe Group Company introduced that "the company was established in 1996", and the industrial and commercial data showed that it was established in 1992.

According to public information, the early legal representative of Taihe was Boss Huang's mother. 1996, Huang Qisen officially left CCB at the age of 3 1 year.

Of course, Fujian people are not the only ones eyeing real estate. Lin Longan and Huang Qisen set foot in real estate, and Yang Keng in Chengdu and Pan Weiming in Guangzhou also abandoned the "iron rice bowl" one after another. After running around, they all plunged into the hot real estate.

Yang Keng, the second generation official, initially resigned from a state-owned enterprise and founded an auto parts factory.

1992 September 12, "Chengdu Blu-ray Housing Development Company" (later Blu-ray Development) was established, and then it developed smoothly in the field of commercial real estate. With the end of 1998 welfare housing distribution era, the housing marketization reform has been fully launched.

In August 2003, real estate was positioned as a pillar industry of the national economy. The real estate industry has ushered in a golden period of development. It happened that in this year, Pan Weiming founded Fu Sheng in Fuzhou alone. Prior to this, Pan Weiming, who was originally the head of a town, resigned from public office and worked with his brother Pan in the real estate industry for about ten years.

Pan Weiming, a native of Guangdong, was soon reflected in his actions. In 2006, it spent 6,543.8+billion yuan to acquire Fujian Liu Jian, which has a history of 50 years and an output value of over 2 billion yuan. It is regarded as a classic case of "snake swallowing elephant". Yang Keng also led Blu-ray from "commercial development" to "residential development".

Yuzhou real estate, which started from the urban-rural fringe, has been booming in Xiamen, with many sensational projects. Among them, the Yuzhou Overseas Chinese Seaview City project located on the "Bund" in Xiamen was a new landmark in Xiamen at that time.

These young people who have entered the society from the system have also become the richest people in the local business community.

However, the world is so big that they all want to go out and have a look. Gradually, Lin Longan began to use the cosmic real estate that has occupied Xiamen for many years to open up territory and settled in Shanghai and Hefei. Huang Qisen's Taihe Group is eyeing Beijing thousands of miles away.

Throughout the ages, Huangchenggen has never lacked rich owners. Taihe's yard became an instant hit.

In 2008, the Beijing Olympic Games shocked the whole world, and You and I resounded through the streets. Under the boiling of the whole country, real estate is crying. The financial crisis triggered by the subprime mortgage in the United States spread all over the world, and domestic housing prices subsequently fell to the altar. Fortunately, with the economic stimulus plan, housing enterprises have ushered in the sunrise. Yuzhou and Taihe have been listed.

20 10/0,2065438+00, Vanke A(000002. SZ) announced that it has achieved a cumulative sales area of 8.307 million square meters and a sales amount of/kloc-0.0006 billion yuan. The first real estate company with annual sales of 100 billion in China was officially born. Unfortunately, "100 billion housing enterprises" has since become the default line in the industry. This line has witnessed life and death many times.

For housing enterprises, scale also means financing ability, brand effect and greater right to speak.

In 20 12 years, the sales of Blu-ray just exceeded 100 billion, and the target of 100 billion was put on the agenda, shouting the slogan of "9 years100 billion". Later, it turned out that Blu-ray still underestimated its "ability" and achieved the goal of 100 billion in just seven years. To say that the sprint army of hundreds of billions of housing enterprises, Fujian real estate can't be bypassed.

After 20 15, Fu Sheng, Yuzhou and Taihe expanded greatly. Fu Sheng Group set up "Flying Tigers" to grab land all over the country, and signed 107 projects in two years, which was called "Fujian Dark Horse" by the industry.

At the press conference of the 25th anniversary of the company's establishment in 20 18, Guo Guoqiang, then CEO of Fu Sheng Group, boasted that "Fu Sheng will acquire a top 100 enterprise in 20 18."

Yuzhou real estate moved its headquarters from Xiamen to Shanghai in 20 16, and then pressed the start button, which hit the sales scale of 100 billion in three years. On the Taihe side, the "yard department" product created by Huang Qisen has become a must-kill skill.

During 20 14-20 17, Huang Qisen bought a lot of land, and on the basis of courtyard department, he also extended the product lines of "Da Department", "Fu Department" and "Garden Department". These high-end products also have a high premium.

In 20 17, Taihe Group succeeded in selling 10 10 billion yuan, and became one of the top 15 real estate enterprises in China. Huang Qisen, who stood at the peak, boasted that "the sales target of 20 18 should be doubled to 200 billion."

In those years, people who came out of these systems and entered the society were bursting with confidence and had successfully become national bosses.

Wang Shoufu's song "Nothing" was all over the Internet at the Wanda Annual Meeting in the beginning of 20 17. I don't want to worry, but I soon fell to the bottom after the bright spot, and the joke that "the richest man became the first negative" was flying all over the sky. Wanda began to sell assets to help itself: finance, cultural tourism, film and television ... That year, Pan Weiming was still sprinting towards the goal of 100 billion with Fu Sheng.

In 20 17, Fu Sheng adopted the financing methods of "short-term debt and long-term investment" such as trust and fund, and occupied land17.87 million square meters crazily. This housing enterprise with 100 billion obsession ranks in the top ten with Country Garden, Sunac and Vanke. Who would have thought that this was just a glimpse, and before it got hot, it laid the groundwork for the later "prostitution."

Since 20 18, Fu Sheng's financial difficulties have emerged. In 20 18, Fu Sheng's international performance turned from profit to loss, with a loss of 4.626 billion yuan. In 20 19, words such as redundancy, bankruptcy and debt replaced the "100 billion dark horse" and became the "appearance" of Fu Sheng in public. In recent years, with the adjustment of "no speculation in housing", real estate financing has been strictly controlled in various places.

Some developers "rob Peter to pay Paul", and the road of high debt and high leverage is getting harder and harder. Fu Sheng is far from alone in the crisis.

The debt of Cosmos Group, which is still catching up with 100 billion yuan, has reached 65.438+02.0388 billion yuan, and the hidden dangers of crazy expansion have begun to appear: the rights protection problems in Suzhou, Shanghai, Fuzhou and other places have emerged one after another.

September's "fun" pushed Yuzhou real estate to the forefront.

According to incomplete statistics, in 20 19, Taihe only sold seven projects to Shimao, and the accumulated funds returned exceeded 8.4 billion yuan. On the other hand, the flow of executives is endless.

At the end of 20 19, Huang Qisen was also forced to act as the Secretary-General. Anna karenin has a popular saying: Happy people are all alike, and unhappy people are unhappy in their own way. For real estate tycoons, the reason for "misfortune" is similar: the inevitable high debt.

When Fu Sheng and Taihe were in a dilemma, the blue light was uncomfortable. In April this year, Blu-ray withdrew from Shanghai, and the news of "selling" Sunac spread like wildfire. However, these news were denied by Blu-ray.

Things are changing. Lin Longan, Pan Weiming, Huang Qisen and Yang Keng, once brilliant real estate tycoons, more or less began to taste the "bitter fruit" of mixed society.

Now, Wanda has shown signs of getting out of the crisis and reinventing itself, but these bosses are still pulling and pulling in the quagmire. I have Wanda's illness, and I wonder if Wanda will die in the end.