Don't waste 1P, which is the most attractive to investors. It will shake the audience from the beginning! For example, the title "A company's business plan" is the most important. It can be cut in from the perspectives of enterprise positioning, project advantages and product selling points. And let your biggest highlight come straight to the point with the most understandable words!

2. Project introduction: make it clear in one sentence.

A project that can't be explained in one sentence is not a good project. This sentence, it is necessary to say clearly what it is, but also to write clearly the company's positioning, values and vision. For example, introducing Tesla can be said to be: the apple of the automobile industry, so that everyone's impression of it will be clear at a glance.

The method of project introduction can be digital display, such as a faucet that can save water 100 tons per year; You can also use analogy methods, such as the "Didi" of a skill service; You can also directly introduce your vision and selling points, such as building the first brand in the whole lubricant industry chain.

3. Market pain point: Why does it exist?

This is the foundation of the whole project. Why does it exist? What's the value? What problems can be solved? These need to be considered clearly at the beginning of the project. The real pain point is the unresolved needs of consumers, and their own projects must be breakthrough and innovative in order to truly solve these problems. Like a lot. For example, drinking water problems and air problems are the pain points of users, but they have not been well solved at present, so the market has been developing and fighting for a long time.

4. Market size: How big is the imagination space?

The size of the market often determines the size of the industry and the size of the imagination. The analysis of market size is to convince investors that this industry has great potential and is worth investing. Don't say anything imaginary, such as the sunrise industry, which has great potential, but use numbers to speak, or cite existing well-known success stories for analogy and so on. , and be well-founded and convincing.

5. Business model/profit model: How to make money?

Everything related to money is the focus of investors' concern, and how to make money is very important. The business model or profit model is not necessarily clear, but it must be valuable. If you have 500 million users, there will be a large number of investors to help you find ways to make money.

6. Competitor analysis: highlight yourself reasonably.

Without competitors, there is no market, or there is not enough value. The purpose of competitor analysis is to let investors better understand the actual situation of the market and enterprises in the market, and at the same time, let investors know their investment value more clearly by highlighting themselves reasonably.

7. Core competitiveness: Why can it succeed?

After convincing investors that this industry is promising and the business model is awesome, why should investors believe that they will vote for you? Why did your project succeed? At this time, it's time to show off your muscles, such as brilliant team, exclusive patented technology, industry position and cost advantage. In short, investors should think you are awesome. Only you can do this, and you will succeed!

8. Development planning: When will the results be achieved?

Some of this part is directly replaced by financial analysis. You can briefly explain the current operation situation, such as the number of users, transaction volume, transaction amount and other information, and then write clearly the plan for the next six months to one or two years. Note: the development plan should be reasonable, rapid and gradual, and it can't be fabricated out of thin air, nor can it make too many predictions about the too long future, because no one can guarantee what the future will look like.

9. Financing demand: the game between valuation and value

Having said that, there is only one purpose: financing. This part can be divided into three parts: capital demand, cooperation conditions and expected goals. Financing is actually a game between valuation and value. Generally, start-ups will choose to sell shares as a condition of cooperation, and there is nothing but shares. The relationship between equity and financing is a process of valuation. For example, if the capital demand is 20 million and the shares are sold at 15%, then the company's valuation of itself is 65438+33 million. Whether the financing can be successful, self-evaluation and the possibility of achieving the goal will be the last step.

10. team introduction: the key to success or failure

Finally, the core team appeared, and through the introduction of the founder and the core team, investors were convinced that this could be done. The key point is to introduce the founder's entrepreneurial experience, successful experience and specialty, pay attention to simplicity and focus, and let investors know what kind of team it is.