The official function description of You Mei.
-20 18, a female assistant favored by users, an ultra-active female exchange community, where there are more than 654.38+500 million sister papers.
-An APP that records the menstrual period is the correct entrance for women to live a healthy life. Provide shopping, weight loss, slimming, beauty, breast enhancement, horoscope communication for girls, and switch pregnancy, pregnancy and parenting modes at will!
Simply put, Meiyou is an APP used to help record menstruation, pregnancy preparation and parenting. There are interesting news recommendations, interesting comments, and interactive exchange areas such as "Her Other Circle". You can also complete the purchase of some special items in "Pomelo Street".
This APP has several recording functions, such as "only recording menstrual period", "I am pregnant", "I am pregnant" and "I am a hot mom". When you first open the application, you will be asked to choose which aspect to record. After the selection is completed, the recording of the corresponding function will appear in the recording module of the product. If you want to switch the recording content, you can also switch directly in the recording module, which is more convenient.
Recording function selection
The core of the general female recording function is to record the menstrual period, focusing on the experience of "only recording the menstrual period".
"only remember the menstrual period"
home base
"Just remember the menstrual period" home page (the picture data is purely fictitious, for reference only)
After only the menstrual period is set, entering the home page will show that there are * * * days before my menstruation, and the expected start date of menstruation is * * *, and the pregnancy rate is * * *, which is in a safe period. This is very sweet and easy to understand.
The experience is not good:
First, why not add the word "today" before "pregnancy probability and safety period"? Seeing this place, I will ask myself, is this today or what day?
Second, it's warm to remind yourself to drink more water and exercise less, but when you see a hook and a red cross, there will be a moment of self-dialogue: a hook represents yes and a red cross representsno. After mobilizing the system 2 to think, the feeling of warm heart is not so strong.
Third, the area where personal records are displayed on the home page will be automatically hidden, probably to show more content from the product perspective. But I will be less interested in the home page because I can't find my own record, and I will go directly into the record to check my data.
Fourth, the following message push. Mm in this state is already very anxious. If you recommend some negative content, will it feel worse? It is suggested to recommend some interesting words or videos, which will be more in line with Miss Jie's taste.
Recording board
I only remember the menstrual record disk
On the whole, the recording part is very intimate, and Miss Jie has all the basic recording functions she wants. It is a good function to analyze your own records, and the graphic display is very intuitive. Compared with others, the first two items have a better experience.
Highlight: There are records of love, love record, mood and good habits in the record drop-down box. These records are selective, easy to use and interesting. In the "Good Habits" section, there will be feedback from pop-up stars after recording, and the functional design of this part of the product is more careful.
"I'm pregnant", "I'm pregnant" and "I'm a hot mom"
After switching these options, the functional experience is similar to "only recording menstruation", and the content recorded for the corresponding theme is slightly different.
Highlights:
1. After entering each function, the function under "Record" is slightly different. Under the "Record" function of "I'm pregnant", there will be a prompt option of "I'm pregnant", which can be clicked to guide to the corresponding record content of "I'm pregnant". This function is carefully designed.
2. Under the function of "I am pregnant", there are "pregnancy gadgets", which are subdivided into categories such as "mother needs" and "baby-related". Here you can find the answers to all the questions encountered during pregnancy, which is also very thoughtful.
3. In the "I am a hot mom" section, there will be a "baby record" function. Record baby's lactation, defecation, growth curve and baby's symptoms. It covers most of the key information in the baby's growth process, and it is also well documented when reviewing the baby's growth process.
Insufficient point
1. As mentioned above, the daily status and precautions are not obvious enough. The corresponding recorded article push is also slightly negative, and I don't like it very much.
2. Under the "Record" of "I am a hot mom", there is an option of "The baby is born". After clicking, you will be prompted to choose the baby's gender and date of birth. This is a very good function in itself, but after setting it up, click "Baby Born" and the previous settings will not be saved. You are prompted to repeat the settings. After several attempts, the setting was successful. It should be a system bug.
The product is pink visually, which gives people a warmer feeling and looks cleaner. It is also the color matching used by most similar products, which conforms to the aesthetic habits of users.
In addition, the pictures in some options are also cartoons, and the students in the UI are very powerful and full of girlish hearts. There will be a special noun explanation library for recording nouns in the calendar, which is very friendly to Xiaobai users. Visually, the feeling of grapefruit can score 85 points, leaving students 15 points for further product development.
In addition to records, products also include "She She Circle" and "Grapefruit Street" brands. From the user's point of view, the "she-she circle" is actually the community of young ladies. Community content will recommend different content according to the corresponding record type, which is very intimate. I understand that this community is an area where users produce their own content, which can enhance users' stickiness. After visiting the "She She Circle" several times, I feel that some contents are still very interesting, and it is a good place to kill time in my spare time.
Another place is "Pomelo Street", which is essentially a shopping platform. Most commodities are often concerned by young women, and the prices are relatively close to the people, but individuals do not have much confidence in the quality of products. Apart from recording on the platform, there seems to be little motivation to go shopping. After all, a big platform like Tmall JD.COM can also meet these needs. Since it is a platform for community and shopping, Meiyou needs to pay more attention to the integration of these elements, such as records, communities and shopping malls, so as to give full play to the greatest advantages of the platform. In addition, this function has not been used in depth, and it is not clear if there are any other special experiences.
The most surprising thing is that this product can be customized according to the user's personal characteristics. For example, when I set myself to "record my period", almost all the content behind will be related to this theme, which is very good. After setting the recording mode, it is equivalent to giving the product a portrait of my user, and I can make corresponding recommendations based on this portrait, which is more in line with my expectations.
Other thoughtful gadgets are also very good. For example, there are gadgets that record babies, and gadgets that query health according to their own data. It's very convenient to use, so you don't have to look elsewhere.
What I can't stand is that advertisements have to be pushed. It is understandable that the platform needs to introduce advertising profit. It's just that we need to reconsider the timing of advertising. Many advertisements push an extremely negative advertisement next to a pleasant content. Advertisements pushed in this way especially affect the mood. This requires the person in charge of the product to do it more attentively, and it is very important to find your own commercial profit point within the range that users can tolerate.
It is suggested to push different advertisements according to different reading themes. The advertising copy is not beautiful enough and needs further consideration. Don't have too many advertisements, which will disgust users.
One of the core reasons why this product can stand out in the fierce female application is its comprehensive functional design. Provide female users with one-stop solutions for menstruation, pregnancy preparation, pregnancy and parenting. Through interviews with many female users, it is found that the application data record is not comprehensive, and constantly changing applications is indeed a big pain point.
In addition, the balance between advertising recommendation and user experience of this application is not in place. Many irrelevant advertisements are embedded in a specific theme, giving users an unfriendly experience.